Sat.Jul 23, 2016 - Fri.Jul 29, 2016

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How to Tell Your Brand’s Story in An Always Connected World

Cision

Earlier this week, over 100 social media experts, thought leaders and communicators headed to Facebook’s headquarters in Menlo Park, CA for Ragan’s Social Media & Storytelling Summit. Opening keynote speaker Brian Solis , principal analyst at Altimeter Group, summed up the theme of the conference perfectly when he said, “All of this technology is just a means to connect with other people.”.

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Storytelling: Why It’ll Always Be Important

Onclusive

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].

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5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done. It watches like a thrilling trailer and is meant to get organizations thinking about their cyber security preparedness. Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so.

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Tips From Harvard Business Review

Ronn Torossian

Thanks to the Harvard Business review, we have a wonderful list of business tips to argue about, ponder on, and debate. Sure, it’s not what you could call comprehensive, but it’s certainly good enough to touch off some compelling conversation about what’s most important and what really doesn’t matter in your approach to business management. Get through your to-do list – yep, this is vital.

Blogging 150
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Behind the Headlines With Monique LeNoir

Cision

If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to support your organization. Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate.

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Saying Goodbye, Good Job And Good Luck!

ImPRessions - Crenshaw Communications

In every public relations office there comes that point in the summer where the interns have nailed it – all humming and clicking along on their account work, really blossoming into great researchers, writers, media experts. And then, boom, they have to leave and go back to school or other pursuits. We reached that point with most of our interns yesterday and had a sweet send-off.

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Office productivity: 10 tips to get work done amidst distractions

Frederik Vincx

Reading Time: 7 minutes We’ve expanded quickly at Prezly: my software team grew from three people to nine in just one year. Great, right? But success has its downside. Recently, it became obvious that my team’s productivity was suffering. Our growth was fun and exciting, but it had affected individual performance. There were too many distractions from colleagues, clients, and all our buzzing and blinking devices.

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Free Tip Sheet! Make Your Press Releases Stand Out

Cision

Every day, 1,800 press releases are published in the United States, according to PR Daily. So how can you ensure yours get noticed? You need to create a strong, creative press release and put it in front of the right audience. PRWeb ’s latest tip sheet, “ 9 Ways to Make Your Press Releases Stand Out ,” offers guidance on ways to grab attention with your press releases and motivate journalists to cover your brand.

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Is There Such Thing as a Social Media Crisis?

Melissa Agnes

Is there such thing as a social media crisis? If you really think about it, what could a social media crisis really be? In this week’s #crisisready video, I share how I think we should be thinking about “social media crises” Have a watch and share your thoughts! Have more to add to this story? Comment below or use the hashtag #crisisready on Twitter or Facebook and let’s continue this conversation!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Don’t Give Up!

PRSay

For me, gaining the Accreditation in Public Relations was a long process that was all about timing and never giving up. I’m thankful for the process because I truly learned so much along the way. Just a short two months after having my second child, I found myself taking the Examination for Accreditation in Public Relations. I had been Advanced through my Readiness Review and knew I had a short time until I would go back to work full time, with a one-year-old and a newborn.

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Are PR and Social Media Already Inseparable?

Shift Communications

Short answer? Yes. Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels. Like anyone, many members of the media livestream their lives on social media, so you’re getting live, first-hand insight about a possible contact.

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Behind the Headlines With David Landis

Cision

Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including paid, earned, owned and shared. David Landis, president and CEO of Landis Communications Inc. (LCI), stresses the importance of an integrated campaign where all communication channels support each other. In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace.

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Execs Struggle with One of the Most Effective Storytelling Techniques

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity. Why? To paraphrase Rudyard Kipling, we’re told early in our careers that business is business, personal and personal and never the twain shall meet.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Universal Accreditation Board Welcomes National Association of Government Communicators

PRSay

Universal Accreditation Board (UAB) members are very excited to welcome the National Association of Government Communicators to the now nine-member consortium of public relations professional organizations. NAGC was founded in 1976 and serves 350–400 members in a variety of government public affairs and related positions in federal, tribal, state and local government agencies.

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Googling Ancient Oakwoods, Yahoo!, and Harnessing Difference

ZudePR

A Post About Being Different. Three times a year my family and I visit a friend’s static caravan in a remote part of Argyll. Castle Sween , it’s called. No-one’s ever heard of the place. It’s one of Scotland’s best kept secrets. Arriving there is like exiting a time machine. Back to the 70s. You know, when people passed the time of day with each other, smiled, said hello, and stopped for a chat.

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Behind the Headlines With Fred Lake

Cision

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry.

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12 Tips for Writing Press Releases That Drive Demand Gen

Beyond PR

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO. In a demand generation strategy, your communications team and their press release expertise are essential for success.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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In praise of survival

Mark My Words

This month marks the last time a brand new VCR will roll off the conveyor belt of Funai Electric in Japan. It is 12 years since most major shops in the UK and Europe stopped selling VCRs, relegating their bulky tapes to ever-decreasing shelf space at the back of charity shops. Someone, somewhere was still buying them a decade after the technology’s death had been pronounced.

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Game Theory: Content Marketing as an Infinite Game

Sword and the Script

In game theory, there are two types of games: finite and infinite. A finite game is defined as having known players, fixed rules and agree upon objective, according to Simon Sinek in a recent Marketing over Coffee podcast interview. During the podcast, he says baseball is a good illustration of a finite game. The players know each other, the rules, and have agreed, that whichever team has the most runs after nine innings wins the game.

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New Pros Week is Coming: Here’s How to Get Involved

PRSay

Celebrate PRSA New Professionals Week Aug. 1-7, 2016. Each year, PRSA New Professionals Week (Aug. 1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. During this week, we encourage local Chapters to host events focused on providing networking and career development for professionals new to the industry.

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IHOP’s pancakes on a beach Facebook Live-stream: Brilliant or brutal?

Communications Conversations

Confession: When I started this post, my intention was to write something that basically undressed IHOP’s recent Facebook Live stunt of pancakes on a beach. If you haven’t seen it yet, block off an hour-and-a-half and settle in. It’s “must-see” Facebook Live. In all seriousness, it was a bit of a stunt–very much in line with what Arby’s did a few years ago with its roast beef on a spit for 24 hours ( I wrote about it at the time ).

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Leave measurement to your heart, not just metrics

Waxing UnLyrical

Guest Post by Emma Hawes. Measurement, in my opinion, is the most misunderstood element of public relations. The reason I chose public relations as a career is because it involves creating and implementing communication plans that facilitate change. However, any goal needs a purpose. Measurement shows if you are influencing people to change their behaviors.

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Service Management: Lesson for Martech from IT Operations [UML]

Sword and the Script

As marketing technology (martech) rises in prominence and begins to mature within marketing operations, marketing leaders would do well to borrow some lessons from the IT operations. A decade or so ago, IT was frequently criticized for being too focused on functional silos. Technologists specializing in applications, databases and networks, for example, each had tools to manage performance within their particular specialty silo.

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Content We Love: Nordstrom’s Social and Influencer Marketing Boosts #NSALE Visibility

Beyond PR

We can all agree a little shopping never hurts anyone, especially when your favorite store rolls out a can’t-miss sale. Seasonal events have long been used by retail marketers to create buzz and reach new customers. Longtime shoppers even anticipate annual and semi-annual sales in an effort to shop more and pay less. To host a successful sale, today’s retailers must look beyond the walls of their store (or ecommerce site) to attract customers.

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Tool of the Month: Hashtagify

PR in High Definition

Hashtags have well and truly taken over. And not just on social media, #hashtag is now a child’s name. We even sheepishly admit to using it in our everyday conversations and there are certainly some Fireflies (we will not name names) who have THAT cringe photo making the hashtag sign. Yet, we cannot overlook the continuing importance of the hashtag for marketers and PRs.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Strategic Thought Leadership: 3 Best Practices For Adding Value

Stern + Associates

Master three strategic thought leadership practices to keep your name on the tip of top executives’ tongues. The post Strategic Thought Leadership: 3 Best Practices For Adding Value appeared first on Stern Strategy Group.

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Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Here’s one story I heard from Mark Weiner about how this whole “Die, AVEs, Die!” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

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How to Make the Most of Networking and Conferences?

wiredPRworks

That's my topic at a super cool event coming up in Chicago on July 28! If you know me, you know I love networking in 3D - and being a marketing speaker at conferences!! Congrats to SheSays Chicago on rounding up 20 panelists. I'm looking forward to meeting them all!! Register here and follow @SheSaysChicago on twitter. Will you be there? I'd love to meet you!!!