Onclusive
JANUARY 4, 2017
Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this, we miss important opportunities to tell compelling stories, impact audiences more effectively, and ultimately prove the value of PR to C-suite executives.
Cision
JANUARY 5, 2017
While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done? Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. This is a significant missed opportunity.
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The Proactive Report
JANUARY 2, 2017
Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Your main objective? Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. No matter if you’re a veteran or a virgin, here are some tips to ensure you get at least some of the 7,000+ attending journalists to pay attention to your clie
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Shift Communications
JANUARY 3, 2017
If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Proactive Report
JANUARY 6, 2017
Every PR or communications pro should know how to use the easy design tools available now. 80%+ of editors and publishers want good visuals with their news content. Data visualization is hot right now and the media loves infographics. So does the public. this video tutorial will walk you through the basic steps of using Canva to make an infographic.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Do be prepared to bare your (company) soul. For your PR team to both burnish and protect your company reputation, you must have honest conversations about the good, the bad and the ugly.
Sword and the Script
DECEMBER 31, 2016
The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. Rather than start over with a new name, new URL and zero weight in the search index, I added a menu bar across the top with services , background and a news tab.
The Stalwart Blog
JANUARY 2, 2017
You may have heard that the highly successful, Grammy-award winning pop singer had a very visible hiccup in her performance on the popular ABC network’s “Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest” in Times Square. Whether it was a series of technical malfunctions or an artist past her prime, the result was a queasy, uneasy spectacle of grimacing, chair-shifting levels. .
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Shift Communications
JANUARY 6, 2017
Every year, people around the world pledge to make New Year’s Resolutions. These promises come in all shapes and sizes, but ultimately serve as a way for folks to set goals to better themselves during the year ahead. While personal resolutions will vary, although maybe not as much as you think, there are a handful of professional resolutions us PR and Marketing professionals should consider adding to (or keeping on!
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years.
5W PR
JANUARY 2, 2017
Digital marketing simply wouldn’t be the same with keyword research and PR. Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. Here’s how. Write Headlines That Attract Your Audience. Headlines can’t be written quickly and without thought. They need to be a certain length (words and characters) and they also need to include valuable keywords, all the while staying true to what readers will find once they click.
PR News
JANUARY 4, 2017
Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. This sad fact is a creativity and productivity killer. If you’re a PR pro or journalist or any kind of professional wordsmith, being able to write freely without distraction is… Continued.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ISEBOX
JANUARY 5, 2017
You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. Reality TV star Kim Kardashian had partnered with the company to promote its morning sickness drug Diclegis, but didn’t follow agency regulations on properly balancing risks and benefits when posting her experience with the medication on Twitter.
Shift Communications
JANUARY 4, 2017
New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. What’s hard (sometimes) is figuring out how to get the media as excited about it. New products are getting harder and harder to pitch. It’s not because people don’t care about a new product, it’s just that there’s a new product introduced to the market every day.
Ishmael's Corner
JANUARY 4, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You can’t make this stuff up. Raking through my storytelling and PR posts, I’ve curated a list of seven “life is stranger than fiction” moments. 1. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR BuzzFeed proved what everyone has always believed in theory.
PR News
JANUARY 3, 2017
Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. My process of elimination amounted to total elimination: I knew I had neither the time nor artistic skill to color 12… Continued. The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
JANUARY 3, 2017
Freelance journalism is harder today than it was years ago. This is thanks, at least in part, to the “pressure for speed and clicks.”. That’s according to Erik Sherman, a longtime freelance journalist and writer. His byline, for a wide range of publications, will surface in the first couple pages of a Google search. If I remember correctly, it was his work as a freelancer a decade ago (and perhaps much longer), that first “introduced” me to Erik.
Shift Communications
JANUARY 2, 2017
What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them. Content Shockwave.
Waxing UnLyrical
JANUARY 3, 2017
“2016, did the door hit you on the way out?” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). About all that was lost, people who passed away, political events that may or may not have gone in our favor (depending on our point of view)… and so on and so forth.
NewsWhip
JANUARY 4, 2017
Mastering social media can yield big success for brands. We identify seven ways for brands to thrive on social media in 2017. What does 2017 entail for brands? Social media has solidified as a way for brands to reach new audiences, hype up their products and services, and raise brand awareness. But with new platforms, formats, […]. The post 7 Ways Brands Can Take On Social Media in 2017 appeared first on NewsWhip.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Communications Conversations
JANUARY 3, 2017
2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. Just ask Casey Neistat who sold his video-sharing app, Beme to CNN for a cool $25 million. But, for every Casey Neistat (who’s been huge for years), there’s an emerging Tanner Fox. Or, Liza Koshy. And, these influencers have MASSIVE and very loyal followings.
Prohibition
JANUARY 3, 2017
2016 can be seen as the year live video was pushed into the mainstream. Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. Cisco estimate that by 2020, 75% of mobile data usage will be video. Twitter and their subsidiary Periscope have been pioneers of the livestream, and they recently announced that the app would become embedded into Twitter itself—a prediction that many have held for a while.
prTini
JANUARY 1, 2017
Last year, like so many people I know, I made a few resolutions. But, I only stuck to one — the one that was tangible … measurable. (The goal was to read 24 books. See my reading list here.) The lesson? I’m a data person, and if there’s a box for me to check off when something is done, I’m much more likely to stick with it.
Solo PR Pro
JANUARY 3, 2017
Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, “you can’t manage what you don’t measure.” In a profession that is often misunderstood and sometimes undervalued, it is more important than ever to be able to measure what we do. Measurement takes the mystery out of how we added value by giving credence to it in black and white.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
JANUARY 5, 2017
Last year I made a post that I’m going to make into an annual series–or challenge. The concept is simple: Publicly document and state 24 people I’d like to meet and grab a cup of coffee with in the next year. How did I do last year? Not too shabby. I did get to know the following folks better: Kait Cox (Sleep Number), Molly Snyder (Target), Dory Anderson (Lemke Anderson), Anna Lovely (Cargill), Dane Hartzell (Honeywell), and Crystal Schweim (OLSON). via GIPHY.
Beyond PR
JANUARY 3, 2017
It can seem like reaching your audience — I mean really reaching them and truly engaging and connecting with them — is harder than slogging through tar on a cold day. You can’t be too self-promotional, or they’ll tune you out. Scaring them into buying your products doesn’t work (nor is it particularly nice).So what’s left? Storytelling. Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style.
Ryan Foran
JANUARY 6, 2017
I often get asked, "Why does a school district need social media?" Here's your answer, and some behind the scenes analytics. Just one video (see below) of our very impressive Arcadia High School Marching Band from the Rose Parade (which I shot with my iPhone with no post production or editing), has already been viewed 26,000 times and has reached 68,000 people's Facebook timeline.
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