Sat.Nov 11, 2017 - Fri.Nov 17, 2017

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Guest Post: 4 #PR Trends to Look Out for in 2018

Deirdre Breakenridge

A Guest Post by Emma Ingram, Student, American University. The year 2017 has been quite a year for the PR industry. Not only did we witness numerous crises and campaigns, but also several new trends emerged. Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry.

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Uber Struggling to Maintain Success in US Market

Ronn Torossian

Ride-sharing brand, Uber, appears resigned to continue to lose money in its home market, the United States. The losses have less to do with the string of PR crises that have plagued the company over the past few years, and more to do with stiff completion from major rival, Lyft. Uber CEO Dara Khosrowshahi, as reported by Reuters, said: “The US is very, very competitive right now between us and Lyft, so I don’t see the US as being a particularly profitable market for … READ MORE ».

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[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

Cision

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news. Google has made a lot of changes , especially in the last year. Getting your content to appear on page one of search results is a more complex job than ever before. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences.

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The Truth About Earned and Owned Media Attribution

Onclusive

Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Some companies that claim to have PR attribution only measure press releases and not earned media articles, while others use traffic panels that merely guesstimate the traffic coming back to your site.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#PRStudChat November Announcement: PD, Mentoring & Collaboration for Communication Confidence

Deirdre Breakenridge

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. Joining us, as our special guest and co-host, is Stephen Waddington, Chief Engagement Officer and Partner at Ketchum in London.

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Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

Cision

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts?

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Newsroom od ?rodka: kto pracuje na Twój sukces?

Prowly

Wirtualna Polska to nie tylko portal informacyjny. To gazeta i telewizja w jednym. W naszych serwisach powstaje kilkaset materiałów dziennie: tekstów i realizacji wideo. Piszemy o. The post Newsroom od środka: kto pracuje na Twój sukces? appeared first on Prowly Magazine.

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How To Reach Top-Tier Influencers on PR Budgets

Shift Communications

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets.

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What PR Can Learn From Off-Year Elections

ImPRessions - Crenshaw Communications

What’s the difference between a well-executed political campaign and a well-run public relations campaign? As it turns out, not that much. Both require smart strategy and a dedicated team to get the job done. And it’s no secret that some of the sharpest PR minds work in politics. But national contests, with their grueling timeframe, millions in paid media, and complex primary structure, aren’t really typical.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#CisionChat: Content Marketing on Social Media

Cision

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily.

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Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn

Stuart Bruce

When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and tweet with the provocative hashtag #riseup. Corbyn, the leader of the UK’s opposition party who has shifted it far to the left, said: “… hundreds of millions has been paid out into private hands” It’s Royal Mail’s digital public affairs response that was great as instead of just ignoring it or issuing a formal media statement,

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New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. The latest focus is on predictive analytics and the power one can wield by predicting future trends. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool.

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Breaking Out Of The Creativity Crisis

Prowly

This text is going to come in two parts—the first one is about gaining a new perspective on the issues at hand and how to make them look more bearable, while the second one will equip you with an efficient tool to come up with solutions. The post Breaking Out Of The Creativity Crisis appeared first on Prowly Magazine.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Five Easy SEO Tricks to Improve Your Next Press Release

Cision

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017.

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Google News: a new way to spread the story

Presspage

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing. Around the same time, Web 2.0 was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news.

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Using Data In Your 2018 PR Planning Process

Shift Communications

It’s nearing the end of Q4 and 2017 altogether. You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. It’s a good feeling to organize what your clients are doing, who on your team is doing what (and when) and putting goals to strategies. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts.

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The big problem with the “hustle culture”

Communications Conversations

There’s been an awful lot of talk about “hustle” in the business world lately. I blame Gary V. for 98% of this. All kidding aside, Gary is merely a small part (OK, fine, BIG part) of the larger “hustle culture” that has emerged in the business (and PR/social) world the last few years. And, truth be told, it’s a culture I’ve embraced (in a way) throughout my eight years as a solo consultant.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy? Before you start answering the following questions, consider building a team that will be in charge of measuring results of earned media efforts.

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Students today, leaders tomorrow; Axia talks PR at UNF

Axia PR

3 qualities you need for PR success. The public relations game has changed drastically since the introduction of the 24-hour news cycle. It’s no longer sufficient to draft news releases, run campaigns and manage crises. While the methods have changed, the heart of PR remains the same. Students today will be decision-makers tomorrow. The next generation of PR professionals looks to current leaders to guide it.

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In the PR World, Technical Writers Need Apply

Shift Communications

Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy! . Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone. While STEM professionals certainly bring important skills to the table, writers can excel in the technical field as well.

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Influencer Marketing: The Price for the Perfect Post

5W PR

By: Ashley, Account Director. In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. Having an agency partner who can effectively build out a campaign is key. Working with an agency, such as 5W, specializing in influencers and social campaigns can help a brand pinpoint the most impactful message for a campaign.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Top 10 Men’s Health Staff on Twitter

Cision

Happy Movember, everyone! This month we are celebrating all things men and men’s well being, so why not put a list together of the top 10 Men’s Health magazine staffers on Twitter. Metrics were pulled on November 17, 2017 and may change overtime. 1. Bill Strickland — Group Editorial Director — 12,008. 2. Ebenezer Samuel — Fitness Editor — 10,394. 3.

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Your Email Campaigns Are Generating More Leads Than You Think

The Stalwart Blog

I guarantee you that your email marketing initiatives generate more prospects than you think. What’s more, they’re not difficult to spot. Case in point. I ran a post-mortem meeting for one of my clients to evaluate a few recent e-blasts that targeted members a particular professional service industry. The response exceeded expectations with double the amount of potential clients downloading a specific white paper.

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How to handle criticism from a PR perspective

Shift Communications

One of the biggest perceived problems in the world of public relations is criticism. Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies. Criticism is perceived negatively in the world of PR—especially by stakeholders who are looking for applause and positive reviews.

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STRANGER THINGS: PR Lessons

Barokas

Between the rad soundtrack, homages to all the 80s movies, and breakout child stars, the Netflix show Stranger Things has become immortalized in American pop culture. In anticipation for season two, I re-watched season one to refresh my memory of all of the goings on in Hawkins, Indiana. Low and behold, I discovered several lessons that are easily translated to public relations!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Will NBC’s Statement on Costas Inform Fox News’ Treatment of Shepard Smith?

PR News

And you thought the story of Sean Hannity seemingly changing his tune on Judge Roy Moore’s fitness for office was the only big story coming from Fox News Tuesday night. Well, one of Hannity’s colleagues at Fox News, anchor Shepard Smith, is being trounced today for speaking his mind about the weakness of evidence behind a story… Continued. The post Will NBC’s Statement on Costas Inform Fox News’ Treatment of Shepard Smith?

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Making PR perfectly clear

PR in High Definition

“ Fake news, fake news! Read all about it!” It’s a bit of an oxymoron – news about fake news – and the lines are blurred, making it harder to distinguish what is truly “real”. You would have been hard-pressed to miss the recent speculation around the potential Russian influence on the US presidential elections. It has now been confirmed that Facebook helped endorse Russian content, reaching 126 million Americans.

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Five Easy SEO Tricks to Improve Your Next Press Release

Beyond PR

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017.

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