Onclusive
MAY 28, 2015
What, pray tell, would we do without the ability to brag? More pointedly, what would everyone around us do without the ability to brag? We’d never know that snooze-fest, dork-shoes Tami from the 8th grade turned into a supermodel and “feels #blessed … Continued.
Cision
MAY 29, 2015
It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do math; some of them even sport this statement as a badge of honor. Another common disclaimer is that PR pros “went into PR because they didn’t want to do math.” But let’s take a step back for a minute and look at the realities of PR and math.
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ReimaginePR
MAY 23, 2015
A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. FHRITP: The reporter pushed back at the boorish behaviour of the man and his friends because she had finally had enough.
Deirdre Breakenridge
MAY 28, 2015
I’m into my summer reading list, and my second book is another excellent read. Leave Your Mark: Land Your Dream Job, Kill it in Your Career, Rock Social Media by Aliza Licht , SVP of Global Communications at Donna Karan International , is a book that mentors and shares deep insights into how to excel in your career, even when you start in an industry where you have no experience.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
MAY 26, 2015
Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if [.] The post Using Pinterest to Grow Your Business appeared first on Ronn Torossian 5WPR Founder Blog.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ReimaginePR
MAY 23, 2015
A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. FHRITP: The reporter pushed back at the boorish behaviour of the man and his friends because she had finally had enough.
Rock the Status Quo
MAY 28, 2015
How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. How can you do this?
Melissa Agnes
MAY 23, 2015
Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. We’ve seen some extreme cases of online shaming in the past few years, often resulting in online bullying with dire consequences.
Cision
MAY 23, 2015
Crises are inevitable, especially in today’s world where messages fly at the speed of social. Consequently, public relations professionals should always be prepared for a storm before it appears in the forecast. Here are five steps to consider when creating your crisis communication plan. 1. Define the problem. How you react and take responsibility for the situation will make or break your brand’s reputation.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Shift Communications
MAY 28, 2015
Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. How can it benefit your marketing and communications program? What It Tells You. Inside Twitter’s Audience Insights, you’ll find some very familiar data points, assuming you’ve worked with other demographics tools. Currently, you can broadly look at all Twitter users or your own Twitter account’s followers and your organic audience.
Communications Conversations
MAY 28, 2015
Last week, a colleague asked a simple question. “Are social media certification programs worth it? Simple question, right? Unfortunately, the answer isn’t as black and white. Because the answer requires context. It’s also situational–since not everyone is looking for the same “off-the-shelf” product as the next person.
Ishmael's Corner
MAY 27, 2015
It’s that time of the year. About 19.9 million college graduates are about to descend on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn’t work in their favor. Finding that elusive first job puts a premium on the resume and its associated cover letter. No university invited me to deliver a commencement speech on this topic — I suppose it’s doesn’t nicely fit under the “make a difference” and the “follow your passion” categories — but in the spirit o
Cision
MAY 25, 2015
If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. It’s been a buzzword (buzzphrase?) for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doin
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
MAY 26, 2015
In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if you work with startups. So, here are some of my top tips for working with business press.
Sword and the Script
MAY 26, 2015
by Frank Strong. Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed team. As the employers I’ve represented have grown larger, the firms I’ve engaged have grown smaller.
Ishmael's Corner
MAY 25, 2015
Remember the revolt from journalists when The Atlantic published a native ad on that “wonderful” organization known as Scientology? Putting the disdain from journalists to the side, by appearing to be editorial content to many readers the ad did trigger more clicks, which in turn generated more revenue. I thought the phrase “ecclesiastical leader” was a particularly nice touch, playing to the high-brow nature of The Atlantic’s readership.
Cision
MAY 27, 2015
Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. What Exactly Is a Digital Media Kit? If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. Just take that paper press kit and put it online, and voila!
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
MAY 27, 2015
As an Englishman plying his trade in the United States (a vastly less glamorous version of Steven Gerrard or Frank Lampard!), I’ve come to recognize George Bernard Shaw’s wisdom on a daily, if not hourly, basis: we are two nations divided by a common language. Every day my colleagues in Boston are both amused and bemused by what would be commonly used idioms back home in Blighty.
Stuart Bruce
MAY 29, 2015
Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. The reason is that many organisations such as public limited companies and charities are legally required to publish annual reports with prescriptive rules on what should be included.
Public Relations Sydney
MAY 25, 2015
Have you started noticing your competitors in the media? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. A PR strategy will help you organise your PR activities […]. The post How to create a PR strategy appeared first on Public Relations Sydney.
Cision
MAY 28, 2015
Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand. Consequently, marketers and PR professionals should reassess how they measure PR.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
MAY 29, 2015
“The Step Diet: Count Steps, Not Calories!” “10,000 Steps a Day to Your Optimal Weight!” “10,000 Steps to a Healthier You!” “10,000 Steps and You’ll Turn into a Unicorn with the Power to See Through Time and Space!”. That last one is made up, but no doubt you’ve heard about the recommended 10,000 steps an adult should take every day. It may not be the magical solution to all of life’s problems, but there’s nothing wrong with setting a step goal to try being semi-active, or, at least, avoid being
Stuart Bruce
MAY 23, 2015
Nataliya Popovych, co-founder and board member of the Ukraine Crisis Media Centre. Photo credit: Andras Sztaniszlav. Public relations in the minds of many people is equated with publicity and spin or even with propaganda, but PR professionals know that it’s none of these things. On Thursday evening CIPR International hosted an excellent discussion on the work of the Ukraine Crisis Media Center.
Waxing UnLyrical
MAY 27, 2015
Guest Post by C.A. Newberry. You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. Shall we label you a “thought leader?” Nope, not happening. Sorry. But while that may sound a bit harsh, the teenager who lives down the block did the same thing. While I truly believe he’s smart and has some witty things to share, I’m not convinced he fits into the “thought leader” category just yet.
Cision
MAY 26, 2015
Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company. And if you’re unable to show the value of your work, the numbers that roll off your tongue will sound like a math equation gone wrong. PR professionals often search for a magic solution to the value dilemma, but the answer is a lot simpler than they think.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
David PR Group
MAY 27, 2015
David Geffen lied on his first job application. I recently watched Inventing David Geffen , a documentary that details the life of the billionaire entertainment mogul who has many legendary accomplishments, including putting the Eagles and Jackson Browne on vinyl, Cats and Dreamgirls on Broadway, and Risky Business and Interview with the Vampire on movie screens.
PR in High Definition
MAY 28, 2015
Most of you reading this will work in the PR and communication industry so will be as excited as me to hear about a new tool that crunches data from a person’s online presence to give you tips on how to communicate with them. Newly launched, it’s called Crystal Knows and all you need is a person’s name (although you […]. The post PR targeting: Using big data to personalise the approach appeared first on Firefly Communications.
Waxing UnLyrical
MAY 29, 2015
When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. Rich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc.
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