ImPRessions - Crenshaw Communications
AUGUST 21, 2018
At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. In an earlier post, we discussed what makes tech such a different animal. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends.
5W PR
AUGUST 19, 2018
For many people, sharing their message is easy. The real hurdle is how to get people to listen. The fact is, that can be a moving target, but there are some guidelines you should understand in order to craft messages that are heard, understood, and acted on. The big x-factor in this process is to understand there are two aspects of the campaign to consider: What you really want to communicate.
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Shift Communications
AUGUST 24, 2018
Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of new challenges every entry-level PR pro will face, especially in the agency world.
Ronn Torossian
AUGUST 20, 2018
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many people discussing the legacy of one of the most prolific women, ever, in the music business. We won’t discuss Aretha’s incredible legacy.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before. But a sound, carefully conceived program is a road map to success. Here are some fundamentals that will guide you in crafting a winning PR program.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
AUGUST 23, 2018
Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. It was the closest that I’ll ever get to reading the mind of a top-tier influencer. I had assembled pitches from members of my monthly coaching program for her to review. After a month of arranging and preparing for the experience, here’s my primary takeaway: Successful top-tier media pitching is all about developing deep empathy for the individual
Ronn Torossian
AUGUST 23, 2018
Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message. Some call this a “key” message, but, whatever you choose to name it, the point here is that you have one thing to say that matters more than anything else you want to say.
ImPRessions - Crenshaw Communications
AUGUST 22, 2018
The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. That was my thought when I read @scottmonty’s tweet about an incident involving a Wisconsin Costco. Monty’s tweeted screengrab recounted the experience of a resident stranded by heavy rains and flooding. Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take
Communications Conversations
AUGUST 21, 2018
One of the big drawbacks of working as an independent consultant is that you’re completely disconnected from the workplace and working with other people. And, for me, since many of my clients are more on the senior side, I feel even more disconnected from younger people. Bottom line: I rarely get a chance to work with people like Bianca Jones.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
AUGUST 22, 2018
And what you should ask your PR firm before finalizing your PR plan. If you’re new to using public relations to build your brand, then starting a PR program can seem daunting. Luckily, it’s easier with the help of a trusted PR firm and a PR plan. A PR plan should be the road map that your PR firm (and your team) uses to create a successful PR program.
Ronn Torossian
AUGUST 21, 2018
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action. Push notifications invite both increased connections and compelling reasons to take immediate action on a brand message.
Agility PR Solutions
AUGUST 21, 2018
When choosing a logo design and color scheme, not many business owners tend to think deeply about how their choices might impact the success of their brand. In fact, a recent poll of small business owners found that 65 percent admitted “personal taste and preference” was the biggest factor in choosing colors for their logo, […]. The post The psychology of logos—how colors and other factors impact brands appeared first on Agility PR Solutions.
Stephen Waddington
AUGUST 22, 2018
A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement. An enforceable code of conduct is the cornerstone of a profession. It sets out the behaviour and practice expected of practitioners. In a well-publicised case the Public Relations Communications Association (PRCA) terminated the membership of Bell Pottinger in September last year for a breach of its code.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
AUGUST 23, 2018
Over the last few months, the following has occurred: Snapchat announced a drop in users for the first time ever. Facebook is reporting flat growth, and certain reports say page engagement is down by as much as 50 percent. Twitter reported a small decline in monthly active users. Some are saying, as this CNBC report claims , that we’ve hit “peak social media” (get ready for a complete over-use of that term over the next six months!).
Ronn Torossian
AUGUST 24, 2018
It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity careening into his brand. After weeks of disastrous press and growing consumer discontent, MoviePass is working diligently to dig out of a deepening public relations hole.
Agility PR Solutions
AUGUST 21, 2018
Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day. Considering these stats, it’s clear that this feature offers an amazing opportunity for businesses […]. The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions.
5W PR
AUGUST 23, 2018
Yes, there can be a lot of flash and redirection in the course of a public relations campaign, but, at the heart of every campaign, there should be a fundamental sense of authenticity. Your audience should understand that you are coming from a place of honesty and commitment to your core message. Sure, you might be starting from a place of pain. You may even be in a PR crisis unlike anything you have ever experienced.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Critical Mention
AUGUST 19, 2018
We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! 1. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. by David Meerman Scott.
Presspage
AUGUST 24, 2018
What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. The digital media kits we know today are much more engaging and helpful than the boxed kits public relations professionals had to ship to media contacts in the pa
Agility PR Solutions
AUGUST 22, 2018
The findings of a new online study of on-air talent and producers from radio stations across the United States were unveiled at the recently held “Morning Show Boot Camp” in Chicago, presented by Jacobs Media and Talentmasters. Respondents were asked a wide range of questions on their attitudes about the state of the radio industry, their careers, how […].
Shift Communications
AUGUST 22, 2018
College is that time of your life where you are supposed to learn about the field you wish to make a career in. You attend lectures, study, take tests, complete projects, and hopefully learn all you can. But there is one thing missing in the “college experience” — real-world application. Here’s where internships come into play. I have been lucky enough to have two internships, and I can honestly say that these experiences have given me a lot more of an eye opening than I received in the cl
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Steve Barrett on PR
AUGUST 24, 2018
Portrayed by Woody Harrelson in a 2012 HBO film, the former Schwarzenegger, George W. Bush, and John McCain adviser is still the king of the one-liners.
Sword and the Script
AUGUST 21, 2018
Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. Those experiences will be useful later, when you may earn a leadership position. This interview with a CMO reminded me of that suggestion.
Agility PR Solutions
AUGUST 19, 2018
Bulldog’s Stars of PR Awards are now open! Submissions are being accepted for achievement excellence by agencies and individual practitioners. Enter now for your chance to win. Adoption assistance non-profit Gift of Adoption wanted to make a splash during November 2017’s National Adoption Awareness Month with its first nationwide social campaign that highlighted the last hurdle […].
Shift Communications
AUGUST 20, 2018
Marketing e-mails are fairly easy to fall to the wayside. You and I, despite our best spam filters, get them all the time from people we don’t care to hear from or have any business dealing with. The concept gets turned onto its head when those emails are necessary and sincere, whether this means marketing or not, but they’re disregarded due to association with spam.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Garrett Public Relations
AUGUST 24, 2018
It’s that time again. Time for the PR Crisis of the Week. This week, the choices were…well, there was little choice, because it’s been quite a week. POTUS I’d be remiss not to address the elephant in the room. With the President’s personal attorney Michael Cohen pleading guilty to breaking campaign laws and former campaign […]. The post PR Crisis of the Week: POTUS, Ohio State and Verizon appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Critical Mention
AUGUST 21, 2018
In today’s digital world, online reviews can make or break your business. From Google to Facebook to Yelp, what people say about your company matters. Whether it’s a good or bad review, often times it’s about what you do with it that counts. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations.
Agility PR Solutions
AUGUST 22, 2018
For more than 100 years, snack consumers have been seeing images of caged animals on store shelves, thanks to the Nabisco’s iconic Animal Crackers packaging. But now, thanks to pressure from animal rights activists at PETA—and a general acceptance by the brand’s marketing leaders that the time had come—these wild beasts have been set free. […].
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