Sat.Mar 17, 2018 - Fri.Mar 23, 2018

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Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. There’s a common perception floating around that PR professionals spend their lives behind a desk , answering phone calls and responding to emergencies on social media. While it’s true that a lot of the PR experience can take place online, or from an office environment, there’s a lot more to it than most people think.

Publicity 220
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Tips for Working with Millennial Media Outlets

Business Wire

Today’s communicators hav e the difficult task of reaching millennial audiences. There is a huge amount of information about this population segment, but how much of that information is correct? What is real and what is a myth? What are the steps to take to reach and activate this key demographic? Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms.

Reddit 158
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How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can complement an organization’s lobbying effort.

Corporate 160
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Top Tips on How to Build and Foster Relationships with Journalists

Prowly

Learn what standards of conduct when working with journalists are an absolute must-have, what to avoid, and with what “sins” committed by the media people you will have to deal with. The post Top Tips on How to Build and Foster Relationships with Journalists appeared first on Prowly Magazine.

How To 178
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

In my last post , I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space (and that is not just a hypothetical – it is the exact scenario their system uncovered, as I shared). I thought my readers would want to know more, and NewsWhip Editorial Director Benedict Nicholson kindly agreed to answer the following questions: The gra

Data 136

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Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative

PRSay

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. The March 14 morning plenary session “Diversity: A Company and Performance Imperative” considered diversity from the perspective of an executive.

Ethics 126
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The One Thing You Need if You Want to Become a Communicator of the Future

Prowly

The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world. The post The One Thing You Need if You Want to Become a Communicator of the Future appeared first on Prowly Magazine.

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How AI Can Take Your Email Marketing to The Next Level

Ronn Torossian

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more. With solutions like artificial intelligence, learning from campaigns and optimizing email open rates doesn’t have to be a time-consuming or complex process.

Fashion 112
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Achieving a (Successful) Work/Life Balance

Shift Communications

It’s been another restless night at the Coates Mather house. My husband and I stumble down the stairs, into the kitchen, kids in tow, spilling cheerios, milk and half brewed coffee all over the place. Its 6:20am, go time is 7:20am. We debate about who should get ready first as we side glance at unanswered emails and manage one kid’s morning tantrum and the others requests for “something different for breakfast”.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Adversity is a great teacher. Nearly six months after Hurricane Harvey slammed Houston late last August, we Houstonians can look back and derive important lessons about preparing for a major natural disaster and managing its aftermath. As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises.

Corporate 107
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10 Marketing Lessons From Apple

Prowly

I wasted years of trying every strategy I could find. And then that moment came. My search ended when I discovered the Apple approach. Why look for anything else when you can see the results of this market leader’s unique methods? The post 10 Marketing Lessons From Apple appeared first on Prowly Magazine.

Marketing 150
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Agency Culture: Interview a Coworker

5W PR

Tell Us about Yourself. My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. I grew up in the Back Mountain which is a small region in Luzerne County of Pennsylvania. Growing up in such a small area, I’ve always dreamt of one day living in New York City. I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology.

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What’s the Best Desk for Your Office?

Ronn Torossian

The desk is the central point of any workspace , and important part of productivity for most professionals. Whether it’s a small desk in a cubicle at a standard office, or a large desk within a private home office space , choosing the right furniture can be the key to transforming productivity in any workplace. Ultimately, there’s no one-size-fits-all method to choosing the best office desk, but there are things that any professional can do to make sure that they’re prepared &#

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Top Easter Social Media Trends for Pinterest, Facebook, & Instagram

NewsWhip

How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Our latest report explores the trends to know. With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media. In our latest report, we take a look at how content […]. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

*By a first-time (self-publishing) author. Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. with a certainty that your work will be on sale soon? In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words.

Writing 83
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What is Media Monitoring and Why Does it Matter?

Beyond PR

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Consider this familiar scenario: You have a great product or service, and you’re excited to get your story out to the market.

Media 75
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YouTube Vowing to Reduce “Conspiracy” Videos

Ronn Torossian

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough. Some of the most common targets for criticism are the sort of conspiracy theory videos that promote junk science “theories” about a flat earth or “false flag” school shootings or “government chemtrails” poisoning people.

YouTube 75
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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What the PESO model got wrong

Axia PR

3 reasons to change PESO for PR. The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. Some PR and marketing professionals are adopting its communication framework to manage their efforts in reaching audiences. The PESO Venn diagram provides a holistic picture of the many channels that influence audiences’ buyer behavior in the decision-making process.

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IBM: Culture supersedes individuals and org charts

Steve Barrett on PR

The news that Ketchum and Text100 will end their 17-year stints working on IBM's PR account raises questions about the integration of communications and marketing, agency longevity, and innovation in a disruptive world.

Agency 61
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Where next for Ant and Dec and ITV?

Mark My Words

BBC. Strategic PR consultant Mark Borkowski agrees: “Could Morecambe go on without Wise? They are a double act. Would Dec have the same impact? What would that say to his pal who’s recovering (if Dec went on alone)? This is a very deep friendship that goes back to childhood.” Mark says there’s a lot riding on Ant’s recovery. “It’s incredibly difficult.

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Introducing Talking Points Mini-Strategy Sessions

Communications Conversations

For the last few years, I’ve heard a few common refrains among friends and colleagues working for smaller and mid-sized organizations: “I need social media marketing help, but I’m not sure I can afford an agency.” “I just need a quick, fresh perspective when it comes to my communications approach.” “I need to revamp our social media strategy, but I’m not sure where to start.” For the last eight-plus years, I haven’t really been able to

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Live-Tweeting Your Presentation

Karwoski & Courage

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation. The post Live-Tweeting Your Presentation appeared first on Karwoski & Courage - Minneapolis Public Relations.

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‘Meaningful Social Interactions’ From Facebook’s Leadership Remain Scarce as Cambridge Analytica Story Accelerates

PR News

It can be delicate, a disaster or at least ironic when a brand that bases its business on something is shown to be deficient in it. For example, Equifax, which was built on security and securing peoples’ financial data, demonstrated over the summer to be irresponsible on data security issues. Ditto Wells Fargo, an iconic brand… Continued. The post ‘Meaningful Social Interactions’ From Facebook’s Leadership Remain Scarce as Cambridge Analytica Story Accelerates appeared fi

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Ant and Dec: why are the BGT & I’m a Celeb stars so important to ITV? – Radio Times

Mark My Words

Radio Times. Mark Borkowski, the public relations expert, believes that a lack of talent waiting in the wings is a big problem for ITV. “The talent pool of top notch presenters is so small and Ant and Dec are so good at their jobs but there is no one else who can take their place,” he says. “Who else could step into their shoes? It’s hard to imagine anyone.

Radio 60
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How can your company keep its blog full of fresh content?

Axia PR

5 ways to enhance your blog. Most companies start a blog with good intentions to reach more people. Too often though, the content starts to dwindle and may even cease altogether. Here are five ways to help keep your company’s blog full of fresh content.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Public Relations for Toys ‘R’ Us

HMA Public Relations

Earlier this week, Rachel's son informed her that she should no longer shop on Amazon Prime as it's bankrupting small businesses. And here are her thoughts on this. The post Public Relations for Toys ‘R’ Us appeared first on HMA Public Relations.

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“Crisis Ready” for College, University, and MBA Courses

Melissa Agnes

Image: Melissa Agnes guest lecturing at McGill University. Each semester, I have the distinct pleasure of guest lecturing for colleges and universities around the world–including NYU, McGill, universities in Italy, Australia, and dozens more. Teaching students what it means to be crisis ready, and providing them with the fundamentals of crisis readiness that they can then bring forth with them into the workforce, is one of my greatest passions.

Course 56
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The Generation Game returns to the BBC on Easter Sunday

Mark My Words

The Guardian. Slapstick family favourite revived with just two episodes after bumpy ride. However, the publicist Mark Borkowski said revivals could backfire and get the “wrong kind of publicity … if you lean too heavily on the nostalgia. It can set the bar too high for the new talent who feel they’ve got to become the next Brucie.”. He added: “It’s a double-edged sword.

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