ImPRessions - Crenshaw Communications
MARCH 27, 2018
Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions. In only six weeks, they may have accomplished more to raise awareness and change public opinion on gun safety than many well-funded groups before them.
Onclusive
MARCH 29, 2018
Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? The influencers of our target audience change over time and it is difficult to identify who has the greatest impact – beyond just follower size. Using a variety of analytics, AI-driven insights and social metrics can help you map influence across social platforms and identify patterns with the ke
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Ronn Torossian
MARCH 28, 2018
When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.
Prowly
MARCH 28, 2018
By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results. The post How to Make Every Part of Your PR Content Strategy More Data-Driven appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
MARCH 29, 2018
Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. There’s a podcast for everything: from Meowster for cat lovers to The Survivalist Prepper Podcast, a show for doomsayers awaiting the collapse of civilization.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
MARCH 27, 2018
Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online. Twenty years ago, there was no such thing as eCommerce. To learn about a new product, a client would have to see it on television, or advertised on a magazine.
NewsWhip
MARCH 28, 2018
With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […].
ImPRessions - Crenshaw Communications
MARCH 27, 2018
It will come as no surprise to those of us in public relations that 205 million people in the U.S. attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. So-called speaking ops are a great way to build exposure and often come with built-in media coverage.
Stuart Bruce
MARCH 26, 2018
It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading → The post Who owns social media? appeared first on STUART BRUCE.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
MARCH 26, 2018
Ask most drivers and they will tell you it was bound to happen sooner or later, but many didn’t expect it to be this soon. So-called self-driving cars haven’t been on the streets very long, even in test markets, and already a person has been killed. The accident happened in Tempe, Arizona on a Sunday night. According to authorities, the Uber car was in “self-driving” mode when it struck the woman.
NewsWhip
MARCH 30, 2018
We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling out its shopping feature to eight new countries. The […]. The post Social Media Guide to Posting on Instagram appeared first on NewsWhip.
Ishmael's Corner
MARCH 26, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Not only is every story unique, but the methods in which each one is told vary greatly. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more.
Stuart Bruce
MARCH 28, 2018
Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR). This year’s report is important because for the… Continue Reading → The post Public relations strategy and communications measurement are what senior PR practitioners need most appeared first on STUART BRUCE.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
MARCH 26, 2018
Fred Savage is known for his roles on multiple different television programs, most recently the canceled Fox series, The Grinder. But it’s not Savage’s acting roles that has him in the headlines these days. A former costume department employee that worked on The Grinder is accusing Savage of harassment, discrimination, assault and battery. YoungJoo Hwang says Savage “created a hostile work environment” and “displayed aggressive and intimidating behavior” while on the set, especially directed at
PR News
MARCH 28, 2018
Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued. The post Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches appeared first on PR News Blog.
PRSay
MARCH 26, 2018
The preamble to ENRON’s code of ethics (before their crash) reads: “Moral as well as legal obligations will be fulfilled openly, promptly, and in a manner which will reflect pride on the Company’s name.”. As a professional, you live in the world of conduct codes. Every profession has them; industries have them, many individual businesses and organizations have them.
Communications Conversations
MARCH 28, 2018
When you’re one of the largest tax consulting/preparation companies in the country, there are certain events that come up year after year that marketers and communicators are challenged with promoting. Like National Shred Day. OK, so that’s kinda a made up day (I couldn’t find evidence online– save HRB’s announcement –but maybe it is real given there’s a day for everything!).
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Presspage
MARCH 27, 2018
Jackson Electric Membership Corp. had, one month before, gotten its newsroom up and running when tropical storm Irma battered northeast Georgia, where the company is based. The storm knocked out power for half of the electrical cooperative’s 225,000 members, who were eager to know when the lights would go back on. The switch last August to a dedicated hosting platform for Jackson EMC’s online newsroom proved fortuitous.
Sword and the Script
MARCH 27, 2018
Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder.
Steve Barrett on PR
MARCH 30, 2018
A PRWeek survey showed over half of respondents experienced sexual harassment in the workplace - 31% more than six times - but an overwhelming majority didn't report it.
Communications Conversations
MARCH 26, 2018
A couple weeks ago, I had a conversation with a colleague I’ve heard far too often over the last eight years since I began my solo consultant journey: “Hiring managers and recruiters are telling me they’re not interested in me for full-time roles.” It’s a refrain I’ve heard from solo friends looking for full-time jobs for some time now.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
MARCH 28, 2018
Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest parts of blogging is answering the question: “What should I write about?”.
PRSay
MARCH 28, 2018
Members of PRSA’s Counselors to Higher Education Section will meet April 11–13 in Nashville, Tenn., for their annual Senior Summit. Ahead of the event, PRsay asked three Section members about the state of their sector. These questions were answered by Tasha Neumeister , communications manager at Loyola University Chicago and a member of the Senior Summit Planning Committee.
Steve Barrett on PR
MARCH 30, 2018
This week's hit revival of the 80s and 90s family sitcom opens a lens on Middle America often ignored by the coastal elites and provides an insight into what drives millions of ordinary U.S. consumers.
Beyond PR
MARCH 27, 2018
Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best ambassadors — a subset of influencers sought-after for their authentic voices and true brand loyalty. But higher demand means brands have to work harder to differentiate their campaigns. Google searches for influencer marketing have skyrocketed over the past year.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
5W PR
MARCH 28, 2018
By: Dara, Executive Vice President and Annette, Senior Vice President. Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and more than 3,000 innovative brands. Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand.
PRSay
MARCH 30, 2018
Facebook is an easy target right now. I’m not predicting they won’t recover from the #DeleteFacebook rebellion. I wouldn’t bet against that many super-smart people with such deep resources. But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career.
Inbound PR
MARCH 27, 2018
Last week, we covered the key principles for strategic internal communication. I promised that I will be discussing how to create an internal communication strategy this week so here so let's do this! An internal communication strategy sets out support and enables the delivery of the organisation's overall strategy. It converts the organisation's strategic intent into communications that support it and maximises the impact of an organisation's communications efforts.
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