Sat.Sep 22, 2018 - Fri.Sep 28, 2018

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What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs is fierce, and pitching to clients can be a battleground- building a life in the PR world means no two days will ever be the same.

Publicity 309
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This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Pitching 287
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4 Copy Editing Tips Every PR Professional Needs To Know

Prowly

Copy editing and crafting content is the number-one responsibility of every PR professional. These tips will help you editing in a much easier way. The post 4 Copy Editing Tips Every PR Professional Needs To Know appeared first on Prowly Magazine.

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8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Sometimes the last stakeholders on the minds of senior management are those inside the organization. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR.

Internal 136
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR is not just communications

Stuart Bruce

Is PR just communications? That’s the claim I’ve read in two blog posts this week. Is it really? PR is public relations. The clue’s in the name – public relations.

More Trending

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Crisis Ready Q&A: How Can You Merge Your Expertise Into A Career In Crisis Communication?

Melissa Agnes

This month’s question: “I have been a digital journalist, reporter and TV producer for the last 10 years. I am interested in merging my skills in breaking news coverage into a career in crisis communications. I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a future in crisis communication work.” You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

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4 Steps to Take Media Relationships to the Next Level

PRSay

In this post I share the secret weapon for cementing your future relationship with a journalist who has covered you once. You want to turn this one-off win into a relationship that can pay off for you and for the influencer time and again. To do that, you need to understand their needs better, and they need more proof of the value you can offer them.

Media 152
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Lessons Learned in Eight Years at Barokas

Barokas

Today marks my eighth anniversary with Barokas. When I started my career at the agency, I never imagined I’d be celebrating this milestone. Millennials are notorious for job hopping with the average tenure somewhere around 18 months, yet here I am bucking the trends and joining the ranks of our parents and grandparents who settled into their jobs for the long haul.

Crisis 120
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How to build a budget PR tool stack and workflow

Stephen Waddington

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams.

Tools 117
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How brands can cope in a post-retainer world

Agility PR Solutions

A Q&A with Dustin Hoyman, Director of Business Growth at Outdoor Adventure Marketing Relationships matter, but ROI matters more. This is the tough lesson that agencies are learning as brands challenge the traditional agency model. That’s why it’s important for agencies to refine their programs, based what clients want to see most: proof of leads.

Brand 114
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How To Execute A Rebrand

ImPRessions - Crenshaw Communications

Rebrands are almost always tricky, but they can pay big PR dividends. (Just ask IHOB !) Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts.

How To 101
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An Evening at Ready Set Raise

Barokas

Last night, I had the pleasure of attending the Ready Set Raise demo night put on by the Female Founders Alliance. For those of you not familiar with Ready Set Raise, it is a fundraising program designed to support high-growth, pre-seed startups by connecting founders with investors. I love that the program was designed specifically for female founders, by female founders – people who have walked the walk.

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ICON Preview: What Not to Miss in Austin From the TrendKite Team

PRSay

This post is brought to you by Trendkite , a proud Platinum sponsor of the 2018 PRSA International Conference in Austin, Texas. The toughest part of traveling to another city for a conference is finding the time to research where you should eat and what sites you should see between panels, keynotes and networking sessions. When it comes to traveling to Austin, Texas for the PRSA 2018 International Conference on Oct. 7-9, we put together a quick guide for you, built on the advice of the TrendKite

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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5 steps to follow to make sure you get found in search

Agility PR Solutions

Why does the FBI offer its Witness Protection Program to informants when the feds can post their contact information on Page 2 of Google search results? In fact, they could list it anywhere after the third result and need not worry all that much! Great news for snitches, but not so much for PR hacks since 51 percent of […]. The post 5 steps to follow to make sure you get found in search appeared first on Agility PR Solutions.

Google 115
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Why professional trade organizations need a complete revamp–and five ideas on how to do it

Communications Conversations

Professional trade associations are under fire. In fact, they have been for some time. Organizations like IABC, PRSA and AdFed are struggling to find their place in this new, highly competitive world of professional development and networking. The common challenges? “We need more members.” “We need to engage more senior members.” “We need to be relevant to our members.” I feel like I keep hearing the same concerns year after year.

How To 98
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Content Research Strategy: Finding Unique Topics In an Oversaturated Niche

Buzzstream

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. In fact, once you’ve built up a decently sized content catalog it may feel like you’ve already covered all the ground possible. Combine that with everyone throwing out content, and it can feel impossible to say anything new.

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Essential Requirements for Serving as an Ethics Counselor

PRSay

This year’s theme for PRSA’s Ethics Month is “ PR Ethics Counsel: Be Prepared ” and one of the ways to be prepared is to build relationships inside your company or organization so colleagues are willing to listen to your counsel when an issue arises. As a PRSA Fellow said in a confidential interview last year : “The PR person can be the conscience, but are they listened to?

Ethics 114
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Consumers revisit company websites when they find quality content

Agility PR Solutions

PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. According to the research, more than half of people (55 percent) are likely to research a company and its products if they value the content it produces and […]. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions.

Consumer 111
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Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow.

Survey 86
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Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing

Contently - Strategy

Like many entrepreneurs, Matt Byrom founded his business because he couldn’t find anyone else to do what he needed. In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. The company’s pitch was a 90-second animated video and a sign-up form. That’s it.

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Question of the Month: What Does Acting Ethically as a Communicator Mean to You?

PRSay

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” “Acting ethically as a communicator to me starts at a person’s core. A communicator who acts ethically is committing daily to morally practice with a level of excellence, advocacy, and fairness when someone is watching and t

Ethics 112
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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3 strategic tips for improving your brand image

Agility PR Solutions

What image does your company project to the public? Does your target audience consider you to be a professional business with a sophisticated and intelligent vibe? Is it more of a friendly and fun image you portray? Or is it an image you’d rather not spend too much time thinking about because it’s not gone […]. The post 3 strategic tips for improving your brand image appeared first on Agility PR Solutions.

Brand 98
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Micro-Influencers & Social Media

5W PR

If 2017 was the year of the influencer , where does that leave us now? The third annual Launchmetrics State of Influencer Marketing Report at the end of last year was clear: 88 per cent of industry professionals found influencer marketing strategies to effectively raise brand and product awareness. But the world of influencer marketing isn’t all big names and six-figure follower counts: firms have a choice between macro and micro-influencers, and they may be overlooking the power of the latter.

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How to Track and Analyse Hashtags on Twitter?

Brand24

Track and analyse hashtags on Twitter to connect with your audience and boost brand awareness!

Twitter 107
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Diverse teams produce better work

Steve Barrett on PR

Research shows diverse groups of workers come up with better ideas - and that adage is proved by the inspirational work and leaders honored at the eighth iteration of PRWeek's high-profile diversity initiative.

Groups 70
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Content is no longer king—if it lacks a crucial component

Agility PR Solutions

“Content is King” is a term marketers have used for years because content is what’s helped drive customer engagement. Content however that is sterile and lacks depth, meaning and truth is just that—content. Now add the word “authentic” in front of content and correlate that to B2B brand storytelling and you can begin to imagine […]. The post Content is no longer king—if it lacks a crucial component appeared first on Agility PR Solutions.

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Wells Fargo Still Struggling to Get It

PR News

Coming up with a PR crisis management plan is not particularly difficult. The steps are well known: move promptly to accept responsibility (this might include someone losing her/his job) and be transparent about what occurred; apologize with humility; launch an internal investigation and release results; and enact a plan so that the mistake won’t happen… Continued.

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Tips for Finding the Perfect Content Writer

Critical Mention

There’s an ocean of content out there, and people only read the most engaging material. Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. It must be stunning and project the image you want. Needless to say, you need a content writer who can deliver this for you. Here’s a checklist for you to execute your search!

Writing 66