Melissa Agnes
MAY 4, 2018
I’m going to go ahead an assume that, like me, you were one of the 330 million Twitter users who received an email from the social media platform this week, alerting you to change your Twitter password. The reason: a “bug” resulted in some passwords being stored in text-form, rather than in encryption-form, as best practice and security demands.
ImPRessions - Crenshaw Communications
MAY 4, 2018
This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. But it’s time to add, update, and amplify for the 2018 season.
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ImPRessions - Crenshaw Communications
MAY 3, 2018
PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace.
Ronn Torossian
APRIL 30, 2018
Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important. You could say the modern-day “Cola Wars” are actually “Water Wars,” because the real battle seems to be coming down to which water, tea or other non-cola beverage consumers are choosing… and there appears to be more similar products coming soon.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Deirdre Breakenridge
APRIL 30, 2018
A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4 percent of the total U.S. population. The growth in the Hispanic population has had significant impact on the economy.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 1, 2018
Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content.
Ronn Torossian
MAY 1, 2018
No one wants their brand connected with a tragedy. But it could happen. In fact, it does happen, a lot more than we would like. Think about these recent headlines…. A Southwest pilot and former fighter jock safely landed a flight after losing an engine and having to turn around and make an emergency stop. That incredible feat made headlines across the country and around the world.
Melissa Agnes
MAY 1, 2018
If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! Many organizations outsource their social media marketing for one reason or another. Unfortunately, few of them consider what they expect of their outsourced team in the event of a rising risk. In this crisis ready video, I discuss some important points to consider and develop protocol for, to ensure that your organization isn’t left exposed in the event of a risi
Prowly
APRIL 30, 2018
During live events, it's vital to the safety of attendees to have a number of protocols in place in the event of an emergency. From inclement weather to safety risks during the event, you need to be prepared to maximize your reach during a crisis. The post Effective Communication During Live Events Can Improve Safety appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
NewsWhip
APRIL 30, 2018
How can a 167-year-old brand come across as modern and relevant to today’s audiences and decision makers? We joined American Express to find out. (Ed: the below blog was written by our VP of Sales, Kevin Lowe. Check out our 2018 guide to brand newsrooms here.) The NewsWhip team were in attendance at Social Media […]. The post How American Express cuts the jargon & takes B2B to the next level on social appeared first on NewsWhip.
PRSay
MAY 4, 2018
“Not everyone wants to play the game, ‘What’s the last word in the headline?'” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention.
Melissa Agnes
APRIL 28, 2018
There are currently some societal trends that you should be paying close attention to, as they may present serious risk to your organization. Starbucks and Tony Robins have, unfortunately for them, learned this important lesson the hard way – and I don’t want that to be you! The good news, is that once you’ve taken the actions required to mitigate this risk, you then have a unique opportunity to transform it into an opportunity to build trust, credibility, and goodwill with you
Presspage
MAY 2, 2018
GDP what? GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. In the Netherlands, our existing data protection law is quite strong, but in some other European countries it was relatively weak.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ishmael's Corner
APRIL 29, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I can’t say I’m a fan of procurement. I recognize that every company wants value in its purchases. Yet, procurement’s behavior often reflects a singular mission: secure the cheapest price point possible. I also find that procurement often takes the same approach to selecting PR services as pitting Walmart against Costco in buying soda pop.more.
Communications Conversations
APRIL 30, 2018
A recent survey by Dynamic Signal brought some fairly interesting facts to light. Consider the following: Three out of four (75 percent) employees report wasting time to keep up with the constant dings, pings, chats and more. Two-thirds of employees (66 percent) report losing between 30 minutes and 1 hour every day from pressure to keep up, costing over three billion dollars in annual profits from wasted time alone.
5W PR
MAY 3, 2018
When a professional, respected individual “Google’s” themselves, there’s a good chance that they’ll see a handful of information appearing on the front page of the search results. Depending on how carefully that person has managed their online presence, there may be a selection of social media profiles, news reports, press releases, and website articles to browse through.
Presspage
MAY 4, 2018
Peapod, an Ahold Delhaize USA company, is America's leading online grocer with over 40 million orders delivered to date. The company stands out in the increasingly competitive online grocery shopping market with its intuitive, inspiring website and award-winning mobile app; allowing customers to shop faster and smarter as well as save time and money with each order.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Steve Barrett on PR
MAY 4, 2018
PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.
NewsWhip
APRIL 30, 2018
In our latest social media insights report, we take a look at the top trends for Mother’s Day content across the web, Facebook, Pinterest, and Instagram. What’s the best way to celebrate Mother’s Day? If you’re an A-list celebrity, it’s through a heartfelt Mother’s Day post. For example, this post from One Direction’s Liam Payne […].
Critical Mention
MAY 1, 2018
May the Fourth for Star Wars fans is the biggest day of the year—it’s a celebration of the Star Wars universe. This historic day amongst fans has also given birth to some of the most notable PR campaigns that “Used The Force” the past few years. As a PR pro these campaigns provide practical insight that can help take your PR career to the next level.
Shift Communications
APRIL 30, 2018
Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. So, where is all this money going and where it is headed in the coming years?
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PRSay
APRIL 30, 2018
When I get out of my car in front of my office every morning, this is what I see: To the right of that snow-capped peak, there’s a canyon that snakes up between the two mountains. This time of year the creek on the canyon floor surges with extra force because of the melting snow. I enjoy hiking. I also run a business. Someone like me might look at that scene every morning and think, “Wow, that’s so great.
Sword and the Script
MAY 1, 2018
No matter what vertical market you are in, there is no shortage of competition. And more is cropping up seemingly every day. Consider the following: Cybersecurity. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 billion in funding in 2016; Legaltech. There are nearly 700 startups in legaltech; funding is at near record-highs; Fintech.
Stephen Waddington
MAY 2, 2018
Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. The book describes a modern approach to public relations based on identifying and listening to publics, and developing content to engage them in a conversation.
Axia PR
MAY 3, 2018
You do have the time, money, and data to measure public relations. The reasons for incorporating measurement and evaluation into your company’s public relations strategy are many: You know actual metrics behind reach, impressions, items, mentions, and engagement to understand the effectiveness of campaigns. You see which media channels certain audiences are most responsive to.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
MAY 3, 2018
As an independent consultant for the last eight-plus years, I spend a fair amount of time in coffee shops. I meet people for coffee in coffee shops. I meet clients, occasionally, in coffee shops. And I do a fair amount of work in coffee shops. Before you judge (because I know this is frowned upon by a decent amount of people), consider the circumstances of today’s solo consultant: Solos have no office environment (no need for most solos to have an office since it adds little value).
Mark My Words
MAY 3, 2018
The Guardian. “Why wouldn’t you make it commercially available? If they say they are supporting the women’s game but then not making it available for fans to buy then that doesn’t really sit right,” she said. “I understand that they maybe want to try it out but I am sure it would prove popular.”. Media commentator Mark Borkowski said that the launch was “a publicity stunt”.
Beyond PR
MAY 1, 2018
There’s no better way to amplify your brand than through a trusted third party endorsement. Audiences view earned media as the most authentic form of marketing , and influencer marketing, in particular, can be a huge boost. After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it’s beneficial?
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