Sat.Jan 30, 2010 - Fri.Feb 05, 2010

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Arrogant Brands & Saying No to the Media

Bad Pitch Blog

'" You''re so vain. You probably think this post is about you." PR Newser points out that Apple only let one reporter, Walt Mossberg, touch the robes of Steve Jobs so that he might be healed. It reinforces some of the opinions I’ve been tweeting about Apple. Let’s face it – they’re an arrogant brand. The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren.

Brand 46
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Slick’s Twitter Pitch Fit

Bad Pitch Blog

'Slick’s Twitter Pitch Fit This is the first pitch wherein I can out the author because they pitched me on Twitter in plain, permalinked view of the world. This bad pitch shows a clear lack of understanding of Twitter. As we approach Valentine’s Day, I do not have a heart on for this pitch from @twsprfirm. Its only accomplishment is finding how to suck in less than 140 characters.

Twitter 46
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Batter Up: The Bad Pitch From HR!

Bad Pitch Blog

'We all know that PR folk are not the only ones who send bad pitches! As we are aware, our HR colleagues pitch all day, every day. When they recruit, what are they doing: they''re pitching. When they announce inevitably negative changes to benefits packages, that''s really a pitch. You get the idea. Late last year, a zealous HR pro (her title is a misnomer: Manager of Talent Development) sent an email to a former employee at my agency, RLM.