Sat.Oct 29, 2016 - Fri.Nov 04, 2016

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation? Are you looking for connections in your field, but don’t know where to start?

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The Science of PR: The PRTech Ecosystem

Onclusive

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang, and a growing team of more than thirty engineers, sales people, customer success managers, and […].

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4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Cision

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. Yet, despite his enthusiasm for this integrated approach, one of the attendees lamented it’s too bad they’d never convince his executive team to implement it. It makes me crazy when I hear this, which unfortunately is pretty often. Although they are worded differently each time, the reasons a PESO model just won’t work in someone’s organization boil down to: This is naive and inexperienced thinki

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Pipeline protest built on inflammatory PR

Ronn Torossian

What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and members of multiple Native American tribes are trying to stop it. Members of the First Nations, whom the media simply dubbed “The Protesters” are arguing that the oil companies are trying to build the pipeline across sacred tribal land.

Blogging 214
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Does a DDoS Attack Present a Crisis for Your Organization?

Melissa Agnes

The DDoS attack that Dyn, Inc. experienced a couple weeks ago seems to have freaked some people out. But for those who have never put thought into whether or not a DDoS attack is a high-risk scenario for their organization, a little freak out might not be such a bad thing. After all, a big part of implementing a crisis-ready culture involves regularly asking the right crisis-related questions, and taking a proactive approach towards crisis prevention and preparedness.

Crisis 177

More Trending

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Behind the Headlines With Laura Braden Quigley

Cision

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience. In this interview, Laura discusses how to break through the noise and reach your audience, why defining your goals will result in a stronger communication strategy and why successful communica

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Making the Move from In-House PR to a Top PR Agency

Shift Communications

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few things to consider. As someone who has held multiple positions at agencies, and spent several years as a PR manager at a technology company, I’m here to put a stake in the ground and declare my love for agenc

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I was going to write a post ripping the current state of influencer marketing, but I wrote this instead

Communications Conversations

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if you can make it all 12 minutes and not laugh I’ll give you $100. 60 Minutes jokes aside, influencer marketing has become big business.

Writing 124
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Public Relations Terms To Know

ImPRessions - Crenshaw Communications

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. However, other words and phrases are important and necessary shorthand to get the job done. We all know how much the business has changed since its beginnings in the early 1900s. We no longer use a literal “clipping service” , we don’t care if a contact’s name is in your Rolodex , or if anyone is using 

Publicity 150
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Influence or Popularity? Examining Influencer Marketing

Sword and the Script

She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2 trillion. In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s w

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All the 4’s: Droopy Drawers

ZudePR

I turned 44 today. And I have a blog post itching to get out. I’d love to give you 44 things I’ve learnt in the last 44 years but I have Friday night comedy, some Miss Tilly’s fudge, and a bottle of Du Pape (not Chasse) with my name on them. So the top four things over the last four years is gonna have to do. The Four Top Things I’ve Learnt Since Turning 40. #1 The Power of Communities.

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Talking Points Speaker Series: How the way companies break news is changing

Communications Conversations

In Sept., along with my partners at the University of Minnesota, we launched the Talking Points Speaker Series. The idea? To discuss the big, hairy, audacious and forward-looking topics in communications and media in a more intimate setting with leaders in our industries. Our first event focused on the social media skills gap. Alex Tan, director of digital at Golin and Matt Rozen, director of social at Adobe joined 50 participants as we talked about how agencies and companies are addressing the

Company 102
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A Non-Spooky Halloween Celebration

ImPRessions - Crenshaw Communications

Our Halloween party this year was fun and festive. The six Annual Halloween Costume Contest finalists were mostly whimsical ideas, from a giant marshmallow to superheroes! The most sinister getup being Arlyn’s skeleton suit, which wasn’t very scary at all. Next year, costumes mandatory! The post A Non-Spooky Halloween Celebration appeared first on Crenshaw Communications.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Algorithm of Influence

Mark My Words

Influence isn’t what you have, it’s what you can convince others they need. Every time a product is launched we are persuaded not only of its desirability but that it has rendered everything that came before redundant. To cling onto the old is to live in the past. This was played out last week when Twitter announced that it was closing down its short-form video service Vine.

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Strategies to promote gender pay equity

The Stalwart Blog

Our client Athena , a San Diego-based nonprofit organization championing women in STEM (science, technology, engineering, mathematics), recently led a gender pay equity discussion called “Data vs. Detractors: What’s Really Driving the Gender Pay Gap?” as part of its quarterly Signature Series. I know this blog is typically reserved for marketing, but I was sitting in the room wishing more people could be listening to this lively conversation on a topic SO relevant to both genders. .

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6 Tips to Strengthen Your Personal Brand Online

Beyond PR

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice. However, whether we like it or not, we also have another brand to worry about: our personal brand on the social web.

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#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!).

Course 83
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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We’re Accepting Applications for our Nonprofit Challenge!

Reputation Us

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. We are very excited to discover who our recipient will be for a year free PR services, valued at $15,000. This will be our sixth year of providing 12 months of pro bono communications work for a nonprofit based in the Portland area.

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How to Make the Most of Your 2017 Marketing Budget: Lower Your Conference Sponsorship Spend

Stern + Associates

Branded bags. Custom key cards. Exhibitor booths. Hosted breakfasts and lunch sessions. These are just a few of the options available to sponsors at conferences and other industry events. Sponsorship. The post How to Make the Most of Your 2017 Marketing Budget: Lower Your Conference Sponsorship Spend appeared first on Stern Strategy Group.

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How to Score a Home Run with Social Media Personas

Beyond PR

Baseball is a weird sport and when condensed into the relatively short three-round postseason, it gets even weirder. Statistics that make sense in the context of a 162-game season are now reset for a brief 11 to 20 game affair. With the smaller sample size, it’s more important to focus on the statistics at play than ever before. Will the Chicago Cubs break their century-long curse?

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Looking Good on Paper: Writing a Memorable Bio

Waxing UnLyrical

Guest Post by Elaine Andrus. Thanks to cell phones, people have shorter attention spans than goldfish. But they’re also more eager than ever to make connections with authentic, genuine people. While a resume is helpful for job applications, a captivating bio can provide a short summary of your background to introduce you to colleagues, job prospects and potential clients.

Writing 74
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Independent Contract

Solo PR Pro

What’s In, What’s Out. This is a guest post from Solo PR PRO Premium member, Daria Steigman. Many years ago I was asked to develop a marketing package for the environmental practice group of a large, Washington-based, law firm. I interviewed all the partners, developed a profile of the practice, and wrote biographies that turned their experience from a listing of major cases into a description of their accomplishments.

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5 Ways the 2016 Elections Have Changed the Future of Measurement

Katie Paine's Measurement Blog

With the exception of the accountants at the TV networks, there are probably very few people who are sorry to see this election season come to an end. Most pundits have declared it a campaign like no other, and it certainly has had its share of “firsts” and “worsts.” But for those of us on […]. The post 5 Ways the 2016 Elections Have Changed the Future of Measurement appeared first on Paine Publishing.

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What Responsive Web Design Means for You and Your Content

Beyond PR

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. Rarely do you think about this, unless a website’s content isn’t displaying properly. There is nothing more frustrating than trying to view a webpage on a mobile device that is not mobile friendly.

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5 Signs Your Communications Strategy Needs a Makeover

Stern + Associates

You have a communications plan. You’re doing all the “right” things. Checking off your list of tactics. Getting “results.” But the wins aren’t the home runs you envisioned (or promised. The post 5 Signs Your Communications Strategy Needs a Makeover appeared first on Stern Strategy Group.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. We certainly do not conduct ourselves in the same way at home on our own time as we would at the office or in a business meeting, so it should come as no surprise that we must distinguish between the t

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Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient.

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A 20-year Mashup of Silicon Valley and Asia

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Today finds me in Singapore with my wife Heather and my parents celebrating the Agency’s 20-year anniversary of expanding to Asia. A quick back story — I wanted to open an office in Asia in 1994, but couldn’t muster the guts to hit the go-for-it button.