Sat.Apr 02, 2022 - Fri.Apr 08, 2022

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5 tech tools to help your company’s PR strategies

Agility PR Solutions

Whether you run a marketing and PR department or simply perform PR-related duties at work, you know how tough it can be to constantly create effective campaigns and marketing strategies. If you find yourself struggling with how to improve ROI, here are some helpful tools you should try. 1. Security tools Cybersecurity should be a […]. The post 5 tech tools to help your company’s PR strategies appeared first on Agility PR Solutions.

Tools 164
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What Are the Perks of Working in Public Relations?

HMA Public Relations

PR can offer many perks to its pros, meaningful relationships being one of them. Alison Bailin shares how these relationships can create magical and unforgettable moments in today's post.

Publicity 104
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Spring Marketing Ideas

Ronn Torossian

Seasonal shifts should result in changes in marketing tactics. Spring is not only about stopping to smell the flowers, but also marketing opportunities to boost sales. Changing strategies with the seasons is an effective way to make marketing efforts stay original. Seasons do have an effect on how people spend their money. Given below are […].

Marketing 195
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Digital Skills not Keeping up with Demand

The Proactive Report

. If you thought we’d reached a point where all businesses were up to speed digitally, think again. According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most businesses have made a good start on digital transformation and more than half now report that they are in making good progress, only 11 percent have fully institutionalized the process.

Survey 147
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What spokespeople can learn from Judge Ketanji Brown Jackson

Agility PR Solutions

Judge Ketanji Brown Jackson has been in the Senate hot seat as she spent several days being grilled about her qualifications and intentions related to her historic nomination to the Supreme Court. While Judge Jackson was in a particularly bright spotlight, answering questions from reporters, constituents or funders can be equally pressure-filled and stressful for […].

Report 164

More Trending

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Customer Experience and Artificial Intelligence

Ronn Torossian

According to recent studies, most customer interactions will be driven by artificial intelligence in the next few years. That’s why many businesses from big enterprises to start-ups have started relying on AI solutions for their buying journey at every touchpoint. The goal is to deliver an improved customer experience and an integrated end-to-end experience to […].

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Standing on the Shoulders of Others

PRSay

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” It was a simple reminder that many have paved the road before us, and that it’s our duty to pave it for our peers and for future generations. This theme rang true during PRSA’s Diverse Dialogues session on March 24 titled “ Bringing Your Multicultural Voice as a PR Leader ,” a Women’

Nonprofit 142
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Consumers will spend more for trust, personalization—but don’t like being called consumers

Agility PR Solutions

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP. More than 64 percent of 1,200 people surveyed prefer to do business with brands that understand […].

Consumer 154
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5 Questions to Ask Before You Write Your Next Press Release

Garrett Public Relations

There’s an ongoing debate in the public relations industry about press releases. Do we need them? Are they dead? The answer to that is – they’re not dead. But going a little deeper, is a press release always the best solution? It depends. Are Press Releases Always the Answer? Let me start by saying that I often write press […]. The post 5 Questions to Ask Before You Write Your Next Press Release appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Writing 119
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Prowly #PRChat with Kristen Skladd, Founder of KMS Group

Prowly

Got a few minutes? Because that’s all you need for Prowly #PRChat, where diverse voices in PR share their thoughts on a wide range of topics. This time we’re glad to have Kristen Skladd, Founder at KMS Group. With a background in journalism, she crossed over to handling PR duties for an amazing list of […]. The post Prowly #PRChat with Kristen Skladd, Founder of KMS Group appeared first on Prowly Magazine.

Groups 104
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Light, Fast, & Connected: The Future of PR

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics. Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance.

Meeting 118
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As adoption of artificial intelligence plateaus, organizations must ensure value to avoid AI Winter

Agility PR Solutions

New research from tech and business insights firm O’Reilly explores trends in how artificial intelligence is implemented, including the techniques, tools, and practices organizations are using, to better understand the outcomes of enterprise adoption over the past year. The firm’s latest annual AI Adoption in the Enterprise survey results showed that the percentage of organizations reporting […].

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The role of public relations in addressing societal discord

Stephen Waddington

A new report suggests that public relations practitioners are supporting organisations in addressing activist concerns and social discord. It’s an idealistic viewpoint. Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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PR Software Benefits: What is PR Software & Why Should You Care

Prowly

We live in a “There’s an app for that” world, where simple tech solutions for everything are within easy reach. You probably use one to track the number of steps you take every day, monitor how well you sleep at night, help you stick to a diet plan or any number of other things. These […]. The post PR Software Benefits: What is PR Software & Why Should You Care appeared first on Prowly Magazine.

Software 104
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Words Matter! Three TIPS To Choose Words Wisely.

Reputation Us

The online Power Thesaurus lists 314 Words and Phrases for “Stupid Mistake.” Among them: foolish mistake , dumb move , great error , little flaw , mishap , simple error , tiny problem , brain fart , colossal mistake , aberration and absolutely terrible idea. The same antonym list offers 138 Opposites of “Stupid Mistake” — less than half the 314 choices for expressing a “stupid mistake.

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Racing to resolve the ‘Engagement Capacity Gap’: Companies leaning into customer service tech

Agility PR Solutions

As the pandemic continues to impact brands and businesses, organizations are racing to resolve the Engagement Capacity Gap (ECG), leaning into customer service technology to support digital-first engagement and more empathic connections with customers, and scrambling to deal with a litany of other trials and tribulations, new research from CX firm Verint.

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5 Solos Share How to Break Into A Different Sector of Business

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business.

How To 104
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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These were the top publishers on Facebook in March 2022

NewsWhip

There was a big shakeup in the rankings this month as the Daily Mail dethroned the Daily Wire as the most engaged publisher on Facebook for the first time in more than a year. . As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

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Utilizing Customer Feedback Effectively

5W PR

Feedback is a crucial element to the success of any business. Companies need to be aware of what their customers are thinking and feeling in order, to figure out how to best cater to those things. Understanding what motivates customers can also help companies improve their customer experience efforts. That’s why companies have to collect customer feedback, analyze it, and utilize that information in their business operations.

Survey 88
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9 ways to boost your audience engagement

Agility PR Solutions

Audience engagement is one of the most important when it comes to running a successful business. Your customers are integral to your business and without their engagement and commitment to the brand, there’s no profit! Engaging your audience is a lot more challenging than perhaps it once was. The online domain has become a lot […]. The post 9 ways to boost your audience engagement appeared first on Agility PR Solutions.

Brand 142
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The Journey Toward My Accreditation in Public Relations (APR)

PRSay

My passion for public relations and communications drives me to want to take the profession as seriously as I possibly can. Our specialization is unique, welcoming and misunderstood at times by people outside our area of expertise who may need our services. Receiving my Accreditation in Public Relations (APR) has separated me from the rest. It shows how dedicated I am to my education, skill and career growth.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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JCT’s insolvency payment regime – how does it work?

Practical Law Construction

The case of Levi Solicitors LLP v Wilson and another considered the impact of contractor insolvency on debts owed to an employer under a JCT contract. Significantly, the court helpfully clarified how the payment regime under JCT contracts operated in the context of insolvency. This blog takes a closer look at the case. Background. In 2014, Farrar Construction Ltd (contractor) was employed by JKR Property Development Ltd (employer) under a JCT Minor Works Building Contract, 2011 Edition (MW 2011)

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Amazon unions, Elon Musk, and electric vehicles: Daily spotlights for the week of April 4th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of April 4th. This week, Amazon workers unionize in New York, and Elon Musk becomes Twitter’s largest shareholder. If you’d like to subscribe to the newsletter itself, you can do that here. Apr 4th: Amazon gets a union. Unionization continues to be a major topic of conversation around big corporations, as manny household names are getting unions for the first time.

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5 effective ways to improve PR with technology

Agility PR Solutions

Public relations is a very important part of a company’s work to increase its brand awareness and reputation. PR professionals use many new technologies to improve their work, including social media, live video streaming, and digital marketing. The best way to improve your public relations is to keep up with the latest trends in technology. […].

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First Pitch?

HMA Public Relations

While Scott Hanson may be used to pitches as both a PR pro and high school baseball umpire, he had a new experience this week as he threw out the first pitch at a professional baseball game for the first time. Read more on how it happened!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Paid media is a growth opportunity for PR firms

Steve Barrett on PR

While the PR sector has its roots in earned media, the ubiquity of digital communications and marketing channels in modern storytelling means many consumer campaigns have a strong paid element.

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What's the difference between peer review, copy editing, and proofreading?

Axia PR

Although these may be easily confused, there is a distinct difference. Peer reviewing, copy editing, and proofreading are three terms that are easily confused and seem interchangeable. While these roles aim to make sure writing is error-free and easy to read, there is a distinct difference among the three.

Writing 71
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Using social media as a tool in times of war

Agility PR Solutions

Since February 24, 2022, when Russia invaded Ukraine, the social landscape has dramatically shifted, especially for those of us in Europe. Many are now mobilizing to offer aid, using the structures and resources already available to them, and unsurprisingly, one the most prevalent is social media. It’s a phenomenon we’ve seen many times over the […].