Sat.Mar 11, 2017 - Fri.Mar 17, 2017

Trending Sources

4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

The Challenges and Solutions of the PESO Model

Spin Sucks

A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution. The post The Challenges and Solutions of the PESO Model appeared first on Spin Sucks.

6 Steps To A Better PR RFP Process

ImPRessions - Crenshaw Communications

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list.

Defining and Defending Truth

PRSay

The issue of being truthful or not has repeatedly been in the national news over these past few months and that is a good thing. It brings to our attention the importance of some fundamental values in our society such as honesty, integrity and truthfulness.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

FIR Podcast #78: A New Dawn for Earned Media

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Jenn Floto and Christine Perkett join Shel Holtz for this week’s episode, which covered these stories….

Digg 35

The Difference Between Earned Influence and Paid Promotion

IPR

Digital influencer marketing is becoming a blunt instrument. Reliable measures of return on investment have always been one of the biggest challenges of marketing and PR. It is now more than 100 years since US marketing man John Wanamaker said, “Half the money I spend on advertising is wasted.

Data 35

The Big Question: Executive Media Training

Spin Sucks

As PR pros, we are well aware of why we want executives to do media training. We asked seven experts on the tips they use for convincing reluctant executives to go through media training. Here’s what they said. The post The Big Question: Executive Media Training appeared first on Spin Sucks.

How a Nonprofit Connection Can Benefit Your Bottom Line

Ron Torossian

Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment. Businesses can build a strong network by aligning nonprofits.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report , the industry is expected to reach $20bn by 2020.

B2C 33

PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

I can’t really remember the first time I met Heather Cmiel. Which is kinda odd. Because Heather isn’t the kind of person you forget. In fact, I would think most people remember the first time they met Heather quite well because she’s a big personality and a very warm person.

Five Tips to Get Your Media Pitches Opened and Read

Spin Sucks

According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results. The post Five Tips to Get Your Media Pitches Opened and Read appeared first on Spin Sucks.

Where Does Multi-Channel Marketing Fit into Your Strategy?

Beyond PR

Think about your tech habits in a given day. You might wake up, stretch, and check your phone for messages. Then when you get to the office, you’re on your computer…except when you have meetings and you switch to your laptop. Then when you get home, you hop on your tablet for a little downtime.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Top PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. But errors aren’t always predictable, which is one reason why PR is endlessly fascinating as well as frustrating as a career.

Mindfulness: Hospitals promoting calming techniques

PR Daily

If you haven’t noticed, mindfulness is having its “moment” today—just as yoga did 10 years ago. In “The Hidden Price of Mindfulness Inc.,” David Gelles explores ways we’re being sold the idea that we can buy mindfulness. He’s right; just go to the app store on your phone.

Career Choice: Find Your Dream Job by Finding Yourself

Spin Sucks

Career choice is an evolving process to figure out how you best contribute to the world. Laura Petrolino provides tips to help you do what you love and find a role which fits you best. The post Career Choice: Find Your Dream Job by Finding Yourself appeared first on Spin Sucks.

How To 51

Philanthropy 3.0

6 A.M.

6am Blog Epic Foundation Richard Edelman

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The biggest challenges facing today’s social media job seeker

Communications Conversations

I’m not a recruiter. I’m not a hiring manager. And, I’m not looking to hire anyone at ACH Communications (I have all the help I need at the moment!). So, I want to start this post by making it clear that I’m not a recruiting specialist, nor do I hire people on a routine basis.

Lessons for PR pros from the BBC Skype interview dad

PR Daily

For media relations experts, nothing produces more anxiety than an interview on live TV. An anchor can pivot from a previously discussed line of questioning, leaving your executive hung out to dry in front of thousands or even millions of viewers.

Skype 30

Four+ Tips to Help You Get Over Your Fear of Video

Spin Sucks

Video is extraordinarily difficult because we are our own worst critics. But if you start with video chats and move up, you'll become a pro. Gini Dietrich and Tony Gnau team up to show you how. The post Four+ Tips to Help You Get Over Your Fear of Video appeared first on Spin Sucks.

Video 39

One True Answer and the declining relevance of search

Holtz Communication + Technology

A few nights ago, my wife asked me to bring her an apple. “There are Envies in the crisper in the refrigerator,” she told me. “There are Honeycrisps in the bowl on the counter,” I said. I don’t put apples in the refrigerator because grocery stores don’t.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

A Case for Uber’s No. 2 Executive Coming from the PR Ranks

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Uber’s CEO, Travis Kalanick, posted on the company’s website last week that the hunt is on for a No.

What eBay’s new advertising model means to marketers

PR Daily

As online retail overtakes brick-and-mortar shopping, e-commerce giant eBay’s attitude toward advertising is changing. The company recently announced that it is cracking down on product ads that link to third-party sites, and is launching an in-house ad sales process in house.

Seven Reasons Live Video is the Hardest Form of Content Marketing

Spin Sucks

With the advent of Snapchat, Facebook, and Instagram Live, live video is the hottest thing in content marketing. However it is also the hardest one to master. Dev Sharma shares the reasons behind it and more.

Video 34

The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis here is on talent or ability.

Tools 17

Why Selling Yourself is Hard and What to Do About It

Solo PR Pro

Independent and small business owners across industries often express difficulty in selling themselves to clients. Even for those who have been in sales positions find it difficult to make the switch when they are faced with selling their own business.

3 PR lessons from ‘Beauty and the Beast’

PR Daily

The “tale as old as time” is getting a fresh take. Disney is rebooting “Beauty and the Beast” with a live-action film that’s hitting theaters this week. The excitement is palpable: The first trailer earned 127 million views in the first 24 hours of being posted, Attitude. reported.

Film 28

Three Marketing Lessons from the Rise and Fall of Pokémon GO

Spin Sucks

What caused the fall from grace of the famous Pokémon GO? Tony Tie has the story, marketing lessons learned, and how marketers can avoid the same rise and fall. The post Three Marketing Lessons from the Rise and Fall of Pokémon GO appeared first on Spin Sucks.

Things That Go Tweet in the Night

Waxing UnLyrical

This has been a CRAZY week if you work in the digital/social media space. Through the looking glass. First there was the whole Rachel Maddow thing. “ WE HAZ TRUMP’S TAX RETURNS!!!!! … from 2005.” ” Bubble. Burst.

Behind the Headlines with Crosby Noricks

Cision

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.