Sat.Oct 21, 2017 - Fri.Oct 27, 2017

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Hilfiger Line Especially for Disabled

Ronn Torossian

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. Tommy Hilfiger looks poised to change that. In many cases, people with relatively limited physical abilities are not the focus of many clothing designers. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.

Fashion 210
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Five Tips to Differentiating Your Brand

Cision

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing. What does it mean to stand out in the noise? How can your company make waves in an overcrowded industry?

Brand 204
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How to grow your PR budget, in 3 steps

The Resolution Blog

The Public Relations industry has seen huge changes in the last five years. New forms of communication has brought new specialist talent and offerings. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing.

How To 180
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How to Measure the Quality of Your Content

The Proactive Report

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? The quality of writing and visuals is very subjective. I may love something that you think is awful. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Australia Stops Making Cars

Ronn Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business. “Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles.

More Trending

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2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

Whether you’re working in public relations or another service business today, things can occasionally get.well, scary. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later. The ones below apply mainly to us in the PR trade, but as readers may see, some could apply to anyone.

Agency 136
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Why Fake News Could Be a Brilliant Opportunity for Brand Engagement

Prowly

Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source. The post Why Fake News Could Be a Brilliant Opportunity for Brand Engagement appeared first on Prowly Magazine.

Brand 150
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Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. The field is constantly changing, and there’s never a shortage of new tech, challenges and opportunities. The day featured panels on just about every aspect of the field.

Tools 120
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Injecting Creative Into Marketing for More Earned Media

Cision

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Signs Your Company Isn’t Ready For A PR Firm…Yet

ImPRessions - Crenshaw Communications

Recently we addressed some surefire signs that a start-up or other business is ready to hire a public relations agency. Interestingly, there are also some very good reasons to hold off on taking that step. Here are some crucial benchmarks to consider. A checklist to see if your company is ready for a PR agency. To set up a PR partnership for success, it’s important to take the temperature in the C-suite and to look the company up and down to assess readiness.

Company 136
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Make Your Website a Tool to Grow Your Business

The Proactive Report

There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016 ) Just over half of them (54%) have a website. (Hard to imagine why the other half don’t!) There are thousands of web design companies out there offering to make or update your site. If your company has a website, or is considering making changes, ask yourself these questions: Do I know what I want the website to accomplish?

Tools 113
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The next generation won’t watch TV news–at all (and that’s a big problem for PR)

Communications Conversations

Reading my morning paper last weekend, I came upon this story in the Variety section of the Star Tribune. It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!).

YouTube 121
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IBM CDO Strategy Summit Roundup

Shift Communications

The IBM Chief Digital Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. At this event, Chief Digital Officers from around the world to discuss and share insights as peers. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences.

Strategy 109
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The challenges PR professionals face

Presspage

Credibility & reputation management. Nowadays, anything and everything can be researched online, so make sure you are upfront and honest when putting out a statement. Also, anyone can publish a piece of content online targeting your organization. This may be a negative product review, a dissatisfied employee or a stakeholder that inadvertently leaks the news.

Crisis 102
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Why Monitoring Brand Mentions Matters

The Proactive Report

Eyes Open. Tired Awake Young Man. Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Now a negative mention online can reach millions in a flash. If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control.

Brand 100
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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., APR , senior vice president of the Indianapolis-based PR firm Hirons, who led a PD session on Oct. 10, titled “ Rural Re

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Po co komu brand journalism?

Prowly

Brand journalism nie jest kampanią, która ma swój początek i koniec – to raczej długoterminowe zobowiązanie do dostarczania ciekawych treści użytecznych dla klientów. The post Po co komu brand journalism? appeared first on Prowly Magazine.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

By: Kelsea Bruce, Social Media Director. Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages.

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State of Social Media, 3Q 2017: Twitter Restates

Shift Communications

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Let’s dig into everything they announced. Audience Growth. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international.

Twitter 87
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How I’m supporting the #HeForShe movement in 2018

Communications Conversations

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit. I watched as virtually all of the women in my life posted some sort of message on Facebook using the #MeToo hash tag–a incredibly sad commentary on our socie

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How to Develop a Content Marketing Strategy that Drives Growth

Stern + Associates

With macro-level changes in the world of public relations must come shifts in the way we approach marketing and communications. One of the most important implications is the role brands. The post How to Develop a Content Marketing Strategy that Drives Growth appeared first on Stern Strategy Group.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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#FuturePRoof podcast: celebrating the CIPR and the NHS at 70

Stephen Waddington

Topics discussed on the latest podcast: #CIPR70; Twitter discourse; implications on society of decline in regional media; a new #FuturePRoof project; and new contributions. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast on Friday. Here’s what you’ll learn. The #FuturePRoof podcast goes from strength to strength. 1,500 of you regularly listen to the podcast.

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Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Shift Communications

Firing up a grill with a push of a button. Making taste buds tingle with flavorful hot sauce varieties. Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. However, when it comes to maximizing overall ROI and audience engagement, an often overlooked but staple ingredient should be the good old fashioned recipe.

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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts.

B2B 64
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Public Relations is not Advertising…or Marketing

HMA Public Relations

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite! The post Public Relations is not Advertising…or Marketing appeared first on HMA Public Relations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Injecting Creative Into Marketing for More Earned Media

Beyond PR

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media.

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Tricks or Treats

Critical Mention

Every trick-or-treater knows that the candy haul is better at some houses than others. Chocolate bars and fresh baked cookies get the job done. Unripe fruit or a couple of shiny pennies don’t. Turns out trick-or-treating is a lot like choosing a media monitoring service. If you want to get the job done, you have to make sure your provider is filling your bag with a bounty of valuable features.

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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

By: Kelsea Bruce, Social Media Director. Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages.