Sat.Sep 10, 2016 - Fri.Sep 16, 2016

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Six Ways To Tell If Coaching Might Be Right For You

Deirdre Breakenridge

A Guest Post By Ken Jacobs, Jacobs Executive Coaching and Jacobs Communications Consulting. In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how to know if executive coaching is right for them. I find it helpful to share with them the kinds of issues I’ve helped empower PR executives to help achieve their desired outcomes.

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This is How to Build a Brand With Soul

Onclusive

Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. For example, if you’re a PR professional representing a home décor site known for its eclectic items, and the data shows that customers are purchasing your least on-brand pieces during a certain time […].

Brand 285
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The Secret to Creating Shareable Stories

Cision

Is creating buzz for your nonprofit, business or event on your to-do list? If so, there are hundreds of ways to start doing it. Buzz is the story people can’t get enough of. The story that highlights something good in the community. The story that produces results for clients and makes you look and feel like a champion. The secret to creating buzz is sweat.

Nonprofit 274
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Is this the End of the Big Tech Reveal?

Flack's Revenge

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits. It so disruptive and interesting that the media just have to cover it. Pretty rare but it happens. The more traditional PR launch is like a six gun salute. You cue up your news, share it in advance with selected journalists (or offer an exclusive), pre-brief them under embargo, if you’ll forgive a little PR jargon, and voilà!

Company 176
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Simple Tips For A Solid PR Strategy

ImPRessions - Crenshaw Communications

At the beginning of any public relations engagement, the collaborators need to agree on objectives for the campaign. Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an acquisition.

Strategy 174

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How To Use Hashtags More Effectively in 2016

Cision

Every day I text my wife hashtags. She thinks it’s kind of stupid and she’s right (#superfluous), but it’s always funny to me because it demonstrates how little thought goes into using them. Everybody knows that hashtags are a way to contextualize and index content, but it’s evident that people who use hashtags don’t think very much about how people discover content with them.

How To 263
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Wells Fargo’s Crisis Management Fail

Melissa Agnes

It’s clear that Wells Fargo has proven to NOT be crisis-ready for multiple reasons. As a result, they’re faced with one of the most difficult crises to manage: a crisis of corporate culture. In this week’s #crisisready video I highlight the bank’s two biggest crisis management fails. Take a look: What do you think of Wells Fargo’s crisis response?

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example.

B2C 172
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Applying Storytelling Techniques to the Humble Job Description

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). It doesn’t matter whether you manage a juice bar or lead a Fortune 500 company, the ability to win others over to your point of view matters.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

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The 4 Absolutes of Public Relations

PRSay

If there is a word one rarely associates with public relations, it is the word “absolute.”. Everything in this profession seems to be relative. Our morals are relative; ideologies are relative; codes of conduct are relative. Relativity, in fact, allows for denial, as well as dis- and misinterpretation. Even truth is relative. My definition of truth is 15% facts and data, and 85% emotion and point of reference.

Publicity 131
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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

John Turiano. When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. If your story has resonance to residents of Westchester County, look to John Bruno Turiano, longtime senior editor of premiere regional publication, Westchester Magazine.

Agency 155
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PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships

Shift Communications

You’re a PR pro with a #positive attitude, and you’re proud of it. You should be – a can-do outlook is a boon in this fast-paced industry. But alas, it is possible to take it too far. PR service isn’t customer service. Clients hire agencies for their ability to do heavy-lifting as well as their expertise. Behind a counter, it’s good for business to go along with all of your customer’s wishes.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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4 Tips for Acing Your Professional Headshot

Cision

If you’re using a selfie you took in your car as your networking photo, it’s time for a serious upgrade. Your business headshot is a branding tool. It’s often the first impression many people have of your personal – and even employer’s – brand. Consider what your current headshot says to potential business contacts about you and your brand.

Tools 203
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Talking Points Speaker Series: 3 takeaways from the social media skills gap discussion

Communications Conversations

On Wednesday, we held the first-ever Talking Points Speaker Series event on the University of Minnesota campus. Our topic? The social media skills gap. Our speakers? Alex Tan, director of digital and social at Golin and Matt Rozen, director of social at Adobe (see below–Alex at left, Matt at right). We had a nearly sold-out audience and a great discussion around a topic that seems to be on many people’s minds lately.

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Make PR Great Again.

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Pitching 105
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Five Tips to Align Marketing and PR Strategies

Shift Communications

As you begin pulling together a comprehensive marketing plan and budget for the coming year, one of the most important considerations is to thoughtfully align your marketing and PR strategies. These two efforts need to work in unison to amplify your company’s messaging, support your brand and drive measurable results. Here’s how: Establish Goals. Is lead generation your top priority?

Strategy 121
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Behind the Headlines With National Journal President Kevin Turpin

Cision

Building an effective communication strategy is the key difference between companies that are successful and those that aren’t. So how do you ensure that you stand out? Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal.

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Five Tips For Putting Together a Successful Celebrity Or Athlete Influencer Campaign

PRSay

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles).

Sports 117
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Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Branding – a word that conjures mental images of the world’s most prominent products. Apple’s simple aesthetic. Google’s ubiquitous search engine. Tesla’s innovative electric car. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.

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Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit.

Analytics 116
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Cision

The evaluation methods of the past no longer cut it in today’s multi-channel world. Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. But how? The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

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Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. Recently Heidi Alexander , a law practice advisor with Mass LOMAP , invited me on the Legal Toolkit, a podcast by the Legal Talk Network , to bring some hype-free clarity on the topic.

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Let’s Make Public Relations More Relevant

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Publicity 116
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How registering to vote stays relevant

The Stalwart Blog

I recently heard the number one indicator whether someone votes or not is if they are registered. This sounds like a no-brainer, but often overlooked and particularly important, especially for people under 30 living in the battleground states. . I have to hand it to the youth engagement nonprofit " Rock the Vote." It's amazing they are still around after getting off to a rocky start in the early 1990s with the cringeworthy 60-second PSA featuring Madonna.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Meet the C-suite courtesy of PRWeek

Steve Barrett on PR

PRWeek's annual conference in NYC is set to be the best yet - don't miss the chance to learn from the man who discovered Taylor Swift, the leader of an $8 billion healthcare system, and the CEO of the original girl power organization.

Meeting 81
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10 podcasts we’re loving right now

Public Relations Sydney

The online platform which is becoming more influential is podcasts. They come in all shapes and sizes, cover all sorts of topics and are definitely worth considering when pitching yourself for interviews. Podcasters constantly need great content to fill their shows and are on the lookout for interesting guests they can interview. What better way to showcase […].

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The Well Written Press Release: Research The Journalist

ISEBOX

When it’s time to send out your press release, it’s been proven time and time again that “spray and pray” is inefficient, rude and can actually have the exact opposite effect you’re hoping for when trying to get the journalist human sector to open your release. Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of

Skype 77