Onclusive
FEBRUARY 16, 2016
One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? Let me make this […].
Cision
FEBRUARY 16, 2016
Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of $500 million dollars. While this is abysmal news for investors in Twitter, the tea leaves for marketing and communication professionals aren’t necessarily so grim. In an essay on Slate, Will Oremus compares Twitter favorably to social platforms Facebook, Snapchat and Whatsapp, by pointing out that their utilities are quite different.
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Marketwired
FEBRUARY 16, 2016
This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. #CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.
Rock the Status Quo
FEBRUARY 17, 2016
Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It wasn’t expensive – just $49 for distribution.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Melissa Agnes
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
FEBRUARY 18, 2016
It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive.
Ronn Torossian
FEBRUARY 16, 2016
Business success is not just about having more clients and making more money. Countless businesses have done both for years – decades even – before plummeting into oblivion or bankruptcy. Just ask Sears, KMart, Sports Authority, Circuit City … we could spend all day on this. The real key to business success is to win every day. You need to do more than just exist on a daily basis, you need to reaffirm both your reason to exist and your superiority as a choice … READ MORE ».
Marketwired
FEBRUARY 18, 2016
[By Jason Mollica]. Over the last 20 years, Apple has developed some of the most sought-after products on the market. The iPod, the iPhone, and the iPad have all shaped how we live our lives. They have also helped change the landscape of marketing. If not for the iPod, music may not have the reach that it does today. The iPhone changed the way we think about mobile.
Cision
FEBRUARY 16, 2016
The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. With insights from 346 journalists, bloggers and influencers along with analysis from Cision’s Media Research team, you can stay ahead of the curve an
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
FEBRUARY 16, 2016
We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections.
The Resolution Blog
FEBRUARY 14, 2016
Do you value your account execs and juniors the amount you should? If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Therefore, the execs you are training, you should also believe are training with the best knowledge. You are embedding them with the principles and work ethics that are your core values.
Rock the Status Quo
FEBRUARY 17, 2016
Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It wasn’t expensive – just $49 for distribution.
Cision
FEBRUARY 17, 2016
Since Saturday night’s GOP debate in Greenville, SC, Donald Trump’s share of voice among residents of South Carolina has increased to 41 percent, a rise of 10 percentage points from February 13 to 15. When we looked at Trump’s performance in mid-December , we predicted that he’d win it all, unless something changed. Nothing has changed, and that something that needs to happen is starting to look like a miracle.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
FEBRUARY 18, 2016
When you’re a technology PR agency working with mature startups in growth mode, certain characteristics form patterns as you develop PR strategies. As natural storytellers, we’re always looking for the compelling narratives that tie to broader themes, and when it comes to tech companies, these traits tend to make themselves clear. Here are the PR-friendly characteristics of many tech startups.
The Proactive Report
FEBRUARY 13, 2016
Every Friday we do a Twitter chat on #DigitalPR. This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images. Our guest was Mike Falkow, creative director for Meritus Media and Studio98. You can follow him on Twitter @mikefalkow or visit his site [link]. Here are the questions and his answers: Q1: Why should we be creating original images – can’t we just use stock pics?
Communications Conversations
FEBRUARY 18, 2016
I think I met Allison O’Keefe in 2008 at a PRSA meeting here in Minneapolis. In fact, she introduced herself to me. Keep in mind, she was probably all of 20 years old when she introduced herself–and probably one of two students at this meeting. I don’t think I even knew what PRSA was when I was 20 years old. She not only knew what PRSA was, but she was involved as a student, she was attending local PRSA meetings and finding the courage to introduce herself to people in the fiel
Cision
FEBRUARY 19, 2016
If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. When you hear “social media,” you probably think about your friends sharing pictures of their dogs or kids, checking in to their favorite restaurant, posting a filtered photo of their dinner on Instagram, or live tweeting #TheBachelor or the Super Bowl.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
FEBRUARY 17, 2016
Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. If you’re feeling overwhelmed, take a deep breath. We’ll get through this together.
The Proactive Report
FEBRUARY 13, 2016
Every Friday we do a Twitter chat on #DigitalPR. This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images. Our guest was Mike Falkow, creative director for Meritus Media and Studio98. You can follow him on Twitter @mikefalkow or visit his site [link]. Here are the questions and his answers: Q1: Why should we be creating original images – can’t we just use stock pics?
Ishmael's Corner
FEBRUARY 16, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m talking at the Holmes Report’s Innovation Summit today on “Applying Supply and Demand Economics Theory to Media Relations.” Preparing for the talk reminded me that journalists tend to view PR as the enemy (or worse). Given the different charters of the two professions, one expects some friction.
Cision
FEBRUARY 18, 2016
Good PR hinges on relationships. Without a strong relationship with your audience, you won’t be able to communicate effectively. In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
FEBRUARY 16, 2016
Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.
The Stalwart Blog
FEBRUARY 15, 2016
I'm a big fan of NCAA March Madness , and not just because of my love of college sports. For me, it has much to do with the PR value it generates for schools that we never hear of otherwise. That wasn't always the case. Years ago, the tournament field was limited to 32, with many of the slots held in reserve for the established conferences of that era: the Pac-10, Big-10, SEC, Big-12 and so forth.
Prakkypedia
FEBRUARY 14, 2016
Public relations professionals work in all sorts of environments and working arrangements, and that includes external ‘consultants for hire’ or in-house, long term employees. There are pros and cons to each approach and this is a topic often discussed during university PR studies to help students ponder their future direction. I’ve worked in both roles and as a current PR consultant with her own business, I’ll try not to be biased when sharing the following lists ….
Cision
FEBRUARY 17, 2016
Landing top-tier coverage is every brand’s dream. But if you don’t approach pitching with the right mindset or media database , reporters will continue to give you the cold shoulder. So how can you ensure you’re following the rules? Get in on pitching coach Michael Smart’s secrets! At his “ The New Rules of Media Pitching ” webinar, on Wednesday, February 24 at 2 p.m.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Shift Communications
FEBRUARY 19, 2016
Once you determine that you need a 10x Marketer, its time to figure out where to find one. Do you try to hire and onboard or do you train from within the organization? Plan to build up the skill set in house. Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within.
Frederik Vincx
FEBRUARY 16, 2016
Reading Time: 3 minutes You’ve spent weeks (and a hefty budget) laying the foundation. Every option’s been explored, every potential eventuality analyzed. So why, halfway into the project, do you find yourself behind schedule, under-performing, and over-budget? The problem is that planning is a guessing game. And the bigger your plan, the less accurate your guesses are likely to be.
Communications Conversations
FEBRUARY 17, 2016
I’ve almost been a #SoloPR now for seven years. Seven years. That’s actually pretty crazy for me to comprehend. And, according to recent articles and stories I’ve seen, I may have been ahead of the trend! In case you haven’t heard, the solo economy is BURSTING. Report after report touts the rise of the solo consultant. And, anecdotally, I’ve heard a lot more chatter about people going solo here in Minneapolis lately.
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