Onclusive
JANUARY 28, 2016
Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.” I managed to convince […].
Deirdre Breakenridge
JANUARY 26, 2016
In PR, becoming the trusted resource is an important part the of the communicator’s professional brand. For me, it is one of the thirds in the brand pie, right up there with strategic communicator and relationship builder. However, becoming the trusted resource is a career long effort and it should not be taken for granted. Just like any part of your brand, if you don’t deliver a consistent experience, then you may jeopardize your trusted title.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
JANUARY 27, 2016
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. It takes carefully cultivating a relationship with the media until you reach a point where they trust and like you.
The Resolution Blog
JANUARY 26, 2016
You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time. Don't fret! We have collated, tried and tested some of the biggest names out there to give you the lowdown on media monitoring in the modern PR world. 1.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
JANUARY 27, 2016
Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot. Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and Al Gore “hanging chads” campaign in 2000, candidates have to cover many fronts. Amid the white-hot glare of media scrutiny, the candidates have to determine the best ways of using earned media—or public exposure that doesn’t cost them any real dollars.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
JANUARY 25, 2016
A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication. The author, anthropologist Robin Dunbar (best known for Dunbar’s Number , the “cognitive limit to the number of people with whom one can maintain stable social relationships”) concludes that genuine relationships may “require at least occasional face-to-face interaction to maintain them.” This
Marketwired
JANUARY 26, 2016
[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ).
Ronn Torossian
JANUARY 25, 2016
It’s treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises that do occur as quickly and efficiently as possible without losing face or momentum.
The Resolution Blog
JANUARY 27, 2016
Every time a piece of PR coverage goes live it’s a recommendation of your client’s brand and online content. Endorsement and recommendation of content are major factors in how Google decides where to send millions of people every day which can equate to millions of pounds for businesses. The more influential the journalist, blogger or website you work with the more Google realizes your client is an authority and it therefore places them in front of many more people online.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
JANUARY 28, 2016
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions.
The Stalwart Blog
JANUARY 28, 2016
They come in and out of our lives like comets, but leave lasting impressions like giant Redwood trees. Many of you met them too. I thought it would be a good time to check in on our former interns and find out where they are now. Not surprising - they are all crushing it! . Melina Destein , Stalwart summer 2012 intern. Current position — Google, Retail Marketing Team.
Shift Communications
JANUARY 26, 2016
In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. The program offers SHIFTers the opportunity to participate in an educational course that allows traditional PR pros like myself the chance to dip our feet in the intricate and fascinating world of marketing.
Stuart Bruce
JANUARY 26, 2016
Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen who claims to be able to measure the ROI of public relations activity is either confused about what it is they are doing so accidentally misleading people, or what’s worse trying to obscure the truth and deliberately misleading people.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
JANUARY 29, 2016
Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. Ms. Thorsby, what kind of press releases do you prefer to receive? I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.
Communications Conversations
JANUARY 27, 2016
A friend of mine raised a question we’ve heard before on Facebook the other day: How many times should I be posting to Facebook per week? A question that’s been asked by thousands of clients and company-side folks over the last few years (but a question I haven’t heard in quite a while, actually). And, what have we heard from the “gurus”?
Shift Communications
JANUARY 27, 2016
The emergence of social media brought direct and immediate access to everyday consumers. With each new social platform comes a group of expert users who are able to inspire, empower and encourage large fan bases. The voices of influencers have become especially pertinent and widely accepted by brands. The definition of “social influencer” differs for each company: Does your client want Justin Bieber to tweet about its upcoming events?
Reputation Us
JANUARY 29, 2016
We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline — your values, mission and organization’s vision all need to tie […]. The post Know Yourself, Before You Share Yourself appeared first on LTPR.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
JANUARY 28, 2016
Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. So what’s the secret to building a successful social strategy? Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization
Communications Conversations
JANUARY 29, 2016
Yeah, I know Snapchat has 100 million daily active users. I know they have like 46 billion views on their videos (slight exaggeration). And I know every 17-year-old alive checks Snapchat no fewer than 89 times per day. I get it–Snapchat is a BFD (you aren’t the only ones who can use cool acronyms, Millennials!). Yet we’re still not seeing even semi-widespread adoption among brands.
Shift Communications
JANUARY 28, 2016
The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User Growth. Facebook’s overall growth slowed, quarter over quarter, to just under 3%.
Mark My Words
JANUARY 29, 2016
Not a day goes by without someone new “weighing in” on the Oscars So White row. Yesterday it was Obama’s turn, today it’s mine. Say what you will about the Academy of Motion Picture Arts and Sciences, but they know how to keep entertainment hacks busy. The diversity in opinions crowding for attention since the nominations were announced a fortnight ago has ranged from timely reflections on the state of the film industry to ignorant drivel (here’s looking at you Charlotte).
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
JANUARY 25, 2016
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. Why aren’t consumers paying attention? “They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. “Before 1990, there were only eight channels.
Ishmael's Corner
JANUARY 24, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After deep study and discourse, the FTC delivered its enforcement policy on native advertising last month. And to help corporations toe the digital line, the FTC offered up “Native Advertising: A Guide for Businesses” with 17 examples covering every imaginable scenario.
Shift Communications
JANUARY 25, 2016
It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute for reality that we can use to better understand the real thing.
ZudePR
JANUARY 26, 2016
What’s the best book about your job? The one that paints the truest picture? Warts and All. Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I want to know the challenges they’re facing in their professional lives. I want to understand their industry. I want to know what makes them tick.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
JANUARY 28, 2016
PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop. A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR.
Sword and the Script
JANUARY 26, 2016
by Frank Strong. In 1954, the television had reached a critical milestone : 26 million U.S. households (56%) owned a TV. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.
Reputation Us
JANUARY 29, 2016
We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline — your values, mission and organization’s vision all need to tie together before PR can do anything to effectively tell your story to your target audience.
Expert insights. Personalized for you.
215 
Let's personalize your content