Sat.Jul 05, 2014 - Fri.Jul 11, 2014

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TCIP #005 – Teaching Crisis Communication in Higher Education with Karen Freberg

Melissa Agnes

'Welcome to episode #005 of The Crisis Intelligence Podcast, with Melissa Agnes and Karen Freberg. Dr. Karen Freberg is paving the way for professors and students alike. She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s about to take this semester’s crisis communications grad class to a whole new level.

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Facebook Remarketing for PR

The Proactive Report

'Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? In order to remarket to someone they have to have visited your owned content once already – perhaps they interacted with you on your website, blog or newsroom.

Facebook 171
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Four Tips to Find Your Target Audience

Reputation Us

'One of the first components of creating any type of PR strategy is identifying your target audience. As mentioned in our “So, What is Public Relations?” post, the audience is your number one concern when creating a PR plan. If you don’t know who your audience is, you may reach a different group of people […] The post Four Tips to Find Your Target Audience appeared first on LTPR.

Tools 151
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The Anatomy of a Sincere Apology

Polaris

'Vic and I just finished a major kitchen renovation. While it looks great, we certainly experienced a few bumps along the way. Last week, Pete, our contractor, arrived to install 2 new hallway doors. We’d waited a couple of weeks for the doors, and this was the final step to complete the project. But renos being what they are, we hit a glitch. Pete made a mistake.

YouTube 103
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Deal with Harmful, Possibly Defamatory Yelp Reviews

Melissa Agnes

'By Whitney C. Gibson. If you are searching for information about a local business, chances are you might go to Yelp.com or stumble upon Yelp reviews in a search about a business. Yelp is home to 57 million reviews and attracts 132 million monthly visitors, according to data released through March 31 , 2014. By all means, Yelp is an overall great resource for consumers.

How To 200

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The To-Do List for Every New Corporate Communications Manager

Prakkypedia

'So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please note – this list doesn’t apply to my specific role now.

Corporate 107
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Match Makers go Social by Breaking Stereotypes

Waxing UnLyrical

'[Ed: The tradition of arranged - as opposed to "love" - marriages has been practiced in India for centuries, and is still a thriving and commonly accepted practice on the sub-continent. A relatively recent proliferation of matchmaking sites is bringing the tradition in step with the tech age.]. Most of you reading this post have, or will go through, a phase in life where it seems the only goal of your friends, family and strangers is to get you married!

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One Very Important Element that Most Customer Service Programs Lack Today

Melissa Agnes

'Customer service programs and trainings are important. It’s important to educate and train your frontline to be able to engage and empower your clients, to build relationships and to humanize your brand. These programs and trainings should be strategic and focus on things like real-time communications, social media and using the right tone. However, one area of the customer service training that often gets overlooked is issues management.

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Claire Walker’s opposition to “Wearable technology is an ethical nightmare for the PR, marketing and communications professions” motion

PR in High Definition

'Below is the transcript of Firefly CEO, Claire Walker’s opposition to the motion that “Wearable technology is an ethical nightmare for the PR, marketing and communications professions” given during a CIPR debate at the House of Commons on the 7th July 2014. My Lords, Ladies and Gentlemen, A great deal has been said about wearable technology being an ethical […].

Ethics 76
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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If I Were LeBron’s PR Guy…

David PR Group

'The winds of backlash are again brewing near the shores of Lake Erie as Cleveland Cavaliers’ fans await “The Decision” part two. Rumors are flying that basketball superstar LeBron James may part ways with the Miami Heat and play for Cleveland. The idea that the Akron native might return to Ohio is not outside the realm of possibility. According to news outlets, James’ Cleveland-based agent last week talked to the Cavs along with four other teams (the Houston Rockets, Phoenix Suns, Dallas Maveri

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Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

'Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? My husband and I celebrated our 15th wedding anniversary on Monday. Thank you, thank you, and yes, everything you can imagine about what it takes to stay married for 15 years is true… and then some!

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9 Travel Marketing Campaigns That Will Make You Laugh

MaccaPR

'Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? (Source: Virgin ). The answer, incredibly, could be found in the seatback of that Southwest flight.

Travel 89
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Presenting the shadows of public relations

PR Conversations

'Public relations is frequently presented in a dim light; “entering the dark side” is how journalists refer to working in/with PR. And a theme of presentation, representation and re-presentation of some shadowy corners was evident at the 5th annual International History of Public Relations Conference (#IHRPC) held at Bournemouth University.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.