The Proactive Report

JUNE 7, 2014

'It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans’ newsfeed gets too crowded. So reaching these fans is gets harder and harder – a brand’s organic content is being seen by only a few percent of their fans.

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Facebook Training Analysis Community 262

Melissa Agnes

JUNE 10, 2014

'Crisis and issues management is an increasingly important topic for organizations today and there are so many interesting people and organizations out there doing it right. That said, we thought why not have a recorded conversation with these fascinating people to benefit others? For those of you who have been following our blog for a while – and for all you newbies out there – we’ve decided to add a new and even more personal layer to the free content we publish on a regular basis.

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Crisis Crisis Communications Crisis Management Big Data 244

PR Job Coach

JUNE 12, 2014

'Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened. Your life is self-fulfilling because all aspects are generally working together to make you high performing and personally and professionally satisfied with your career and life. In my coaching practice I see this phenomena from time to time.

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How To Apparel Tourism Interviews 197

Stern + Associates

JUNE 11, 2014

'At age 41, I’ve been a consumer of products and a purchase decision-maker for a long time now. But a certain absurdity has become much clearer to me lately: the folly of pricing strategies. I call it the Chicanery of Nine. Or more specifically, prices that end in 9, 99 or.99 – or 99,999 if you’re into high-ticket items. As they hearken back to the days when fruit and vegetable cart proprietors used handwritten pricing signs (4 for 99 cents, anyone?

Leadership 73

Leadership Strategy Reputation Blogging 73

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Bad Pitch Blog

JUNE 10, 2014

'The 2014 FIFA World Cup in Brazil kicks off this week and Digiday assumes we''ll witness some ambush marketing. Some might argue it comes with the territory for any large event on the world''s stage. Ambush marketing is a bit like hijacking the news, something we''ve discussed in the past, wherein a brand capitalizes on a seemingly unrelated topic to promote itself.

Marketing 55

Marketing Examples Creativity Pitching 55

Katie Paine's Measurement Blog

JUNE 12, 2014

'[…] Katie Paine’s Measurement Blog or her newsletter The Measurement […].

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Measurement Blogging 61

Stern + Associates

JUNE 12, 2014

The B2B marketplace continues to change – rapidly and radically. In today’s commoditized economy, features and benefits are no longer the differentiators they once were. In their place, thought leadership continue » The post Avoid the Thought Leadership Commodity Trap appeared first on Stern + Associates.

Leadership 48

Leadership B2B Blogging 48

David PR Group

JUNE 12, 2014

'In an interview with The New York Times back in December, Jurgen Klinsmann, coach of the U.S. mens national soccer team (USMNT), said that the U.S. can’t win the World Cup which begins today in Brazil. After the story came out, I was truly surprised that Klinsmann, even though he is German, would ever suggest such a thing to American fans. How dare anyone say we can’t win before the matches even start?

Sports 40

Sports Training Media Training Groups 40

Melissa Agnes

JUNE 8, 2014

'Welcome to episode #001 of The Crisis Intelligence Podcast with Captain Chris Hsiung and Shino Tanaka. When I think “crisis intelligence” I immediately think of the Mountain View Police Department in Silicon Valley. What this police department is doing to engage with their community on social media and how they’ve integrated social media as a core part of their crisis communications and emergency management plan is simply inspiring.

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Crisis Communications Crisis Communications Banking 213

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Communications

Where the Fishermen Ain't

JUNE 13, 2014

'PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. A version of this piece was published on LinkedIn and edelman.com. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers.

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Greenbanana PR

JUNE 13, 2014

'The power of recommendations and word of mouth communications in establishing and maintaining a good reputation is indisputable. How to achieve such excellent public relations can seem more of a mystery – but the secret is evident in praise and thanks. Nowhere is this more true than in the holiday business – one I know […].

Reputation 39

Reputation Publicity Communications How To 39

Katie Paine's Measurement Blog

JUNE 12, 2014

[…] Katie Paine’s Measurement Blog or her newsletter The Measurement […].

Measurement 40

Measurement Blogging 40

Melissa Agnes

JUNE 12, 2014

'Two years ago this month, Rich Klein , Jonathan Bernstein and I started a weekly Google Hangout where we would discuss the latest and hottest crisis trends and crises in the news. We named it, The Crisis Show. Due to schedule constraints, Jonathan and I had to stop being regular co-hosts, but Rich carried on with his vision, creating a great community of crisis professionals and a wealth of crisis tips and advice from different pros around the world, available to anyone who wants to watch.

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Crisis Crisis Management Crisis Communications Interviews 186

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Crisis Management

Stuart Bruce

JUNE 7, 2014

'Last week the official UK government YouDecide2014 account published an article entitled ‘12 things that £1400 UK Dividend could buy’ on the self-publishing Buzzfeed Community website. The article was also published, by the Scotland Office and HM Treasury, on its own.gov.uk website. At the time I questioned if it was right that the UK government should be using official government resources for blatantly political campaigning.

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Government Ethics Resources Measurement 96

Melissa Agnes

JUNE 9, 2014

'I’ve been doing a lot of speaking engagements lately and I love it! There’s something about being on stage and presenting in front of a large audience on topics that I’m really passionate about, helping them discover new possibilities for their crisis communications, and teaching them how to really protect their organization and turn scary negative situations into positive and rewarding PR opportunities, that really inspires and motivates me.

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Crisis Education Crisis Communications Examples 184