Deirdre Breakenridge

SEPTEMBER 26, 2014

'Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. It was a day full of questions, ideas and forward thinking for the PR industry.

Interviews 375

Interviews Energy Meeting Conference 375

Melissa Agnes

SEPTEMBER 25, 2014

'By Jonathan Hemus. For an organization which overcomes the initial shock of a breaking crisis, successfully wrestles control over it and ultimately puts the reputational fires out, it’s natural to want to return to business as usual as soon as the crisis seems to have passed. Natural but foolhardy. Whilst no one welcomes a crisis, all organizations should use them as an opportunity to learn and improve – some may even use them as a catalyst for change or re-invention.

Crisis Management 239

Crisis Management Crisis Airlines Energy 239

Rock the Status Quo

SEPTEMBER 25, 2014

'I don’t know about you, but I’m always having to Google the size of images for various social media platforms. To make my life easier – and maybe yours – I’ve put together a quick social media cheat sheet of image sizes for Facebook, Google Plus, LinkedIn, Instagram, Pinterest, Twitter and YouTube. I’ll do my best to keep it updated, so feel free to bookmark the link!

Social Media 236

Social Media Pinterest Media YouTube 236

The Proactive Report

SEPTEMBER 25, 2014

'A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. 3,000 of these positions are at 30 big digital-only news outlets. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News.

Social Media 184

Social Media Reddit Media Facebook 184

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

SEPTEMBER 22, 2014

'There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement giant certainly benefits from allowing customers to pay with plastic, as [.]. The post Home Depot Breach has Customers Checking their Wallets appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Technology 150

Technology Consumer Agency Blogging 150

Rock the Status Quo

SEPTEMBER 22, 2014

'Until last week, I was a staunch supporter of iStockPhoto.com. At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Depending on how many credits I purchased at a time, it would run from $1.59 to $2 per credit – so my image would cost $4.50 – $6.00. Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Communications Conversations

SEPTEMBER 26, 2014

'After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site. What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in. For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ).

Storytelling 165

Storytelling Web Case Study Brand 165

The Proactive Report

SEPTEMBER 22, 2014

'A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Only 1 in 4 (28%) use data to gauge the success of past social media and PR campaigns.

Big Data 140

Big Data Measurement Data Social Media 140

Melissa Agnes

SEPTEMBER 23, 2014

'Your in-house legal team has a continual challenge when it comes to staying on top of the ever-evolving legal risks that the Internet presents to your organization. From safeguarding your organization against false negative reviews and defamation, to staying current with online privacy issues and laws, to keeping up with the different platforms and the various legal tactics required to protect the brand against reputation attacks; it’s an overwhelming task and many in-house counsel, havin

Crisis 208

Crisis Strategy Reputation Privacy 208

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Shift Communications

SEPTEMBER 24, 2014

'We like to brag about all the smart people we have working at SHIFT, so I thought, who better to tap into for some motivation than my fellow coworkers? I admire all of them, and I wanted to know what advice they’ve been given that has pushed them to succeed day in and day out. Here are some tidbits of the best career advice we’ve ever been given. Save ‘em for a day where you need a little extra push.

Energy 149

Energy Internal International Meeting 149

Communications Conversations

SEPTEMBER 23, 2014

'OK, I know what you’re thinking. He’s writing a post about a significant industry thought leader in hopes of landing a RT or share. I would have been guilty of that charge…5 years ago. Now: I could care less if Jay reads this post (no offense Jay, if you do in fact read it). What I do care about (and continue to be astonished by) is the way Jay creates, curates and distributes content on a daily basis–better than almost any brand.

Video 158

Video Strategy Conference Interviews 158

Ishmael's Corner

SEPTEMBER 23, 2014

'I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day. That explains why if you audited the content generated by PR (in-house + agency), you would find most efforts capture little or no anecdotal content.

Storytelling 136

Storytelling Communications Employee Engineering 136

Melissa Agnes

SEPTEMBER 26, 2014

'Welcome to this week’s #CrisisRoundup! To Dubai and back and another week just flew by! Dubai was pretty awesome. I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. A wonderful experience, both professionally and personally!

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

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Crisis Management

Shift Communications

SEPTEMBER 25, 2014

'We have a lot of things to do on a daily basis. Agency life demands that we divide our attention between multiple clients as well as internal projects that need to be completed. We’ve heard and read a lot about multitasking and there are a lot of folks who are prone to get through the day this way. It seems like an effective way to get through our work.

Agency 146

Agency Internal International Course 146

Communications Conversations

SEPTEMBER 25, 2014

'In a year of huge social media job moves, unquestionably the biggest was the decision of Scott Monty to leave his long-time job at Ford, then deciding to join Todd Defren, Christopher Penn and the ranks at SHIFT later in the year. Kevin Hunt and I had the fantastic opportunity to sit down with Scott this week to discuss his new role at SHIFT, the state of content marketing, and what he sees as the future for the PR industry.

Interviews 123

Interviews Content Marketing Social Media Communications 123

Reputation Us

SEPTEMBER 22, 2014

'The leaves are changing and the pumpkin spice lattes are out…which means LT Public Relations is ready for its next intern. If you are interested in a career in public relations and are driven, self-motivated and eager to learn, then our internship program might be beneficial to you. We are looking for a college student […] The post LT Public Relations Intern Wanted for Fall 2014 appeared first on LTPR.

Internal 121

Internal International Publicity Social Media 121

Prakkypedia

SEPTEMBER 20, 2014

'Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Take a look at this list of 5 ideas below: 1. Letters to the editor. You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you

Conference 112

Conference Newspapers Community Advertising 112

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Shift Communications

SEPTEMBER 22, 2014

'Two marketing conferences, 10,000+ attendees, one convention center. After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. Like many of you, we spent last week speaking, listening, learning, discussing, debating, brainstorming, creating, networking, and celebrating.

Report 135

Report Mobile Pinterest Conference 135

Ishmael's Corner

SEPTEMBER 21, 2014

'Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person will open up more with the guy at the farmer’s market—“you don’t want to know how I’m doing, but since you asked …”—than with someone from his or her business world. Check out these three data points from an old New York Times/CBS poll that still hold relevant today.

Agency 108

Agency Storytelling Survey Social Media 108

Public Relations Sydney

SEPTEMBER 21, 2014

'As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive med

Marketing 99

Marketing Advertising Advertising Comparison 99

PR in High Definition

SEPTEMBER 23, 2014

'After attending an event titled: What does the C-Suite want from PR? we were certain we would leave equipped with a definitive answer on how to please the bosses. However, we were wrong. That’s not to say the event was bad – in fact it was quite the contrary. But what it truly showed was […]. The post Pleasing the C-Suite appeared first on Firefly Communications.

Tools 86

Tools Blogging Communications Publicity 86

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Shift Communications

SEPTEMBER 23, 2014

'In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants. @TallConnor @Pistachio @2morrowknight one warning on Klout: if you can’t explain the algorithm behind it, don’t measure to it. — Christopher Penn (@cspenn) September 21, 201

Measurement 124

Measurement Analytics Social Media Data 124

PR 20/20

SEPTEMBER 23, 2014

'What do movie stars, marketers and journalists all have in common? “When you strip everything away, we are all striving toward the same goal, and that is connecting with our audiences,” proclaimed Kevin Spacey on stage to close Content Marketing World 2014 , the largest content marketing event on the planet held in PR 20/20’s backyard of Cleveland, Ohio.

Content Marketing 73

Content Marketing Marketing Industry 73

Solo PR Pro

SEPTEMBER 23, 2014

'Tomorrow (Wednesday, 9/24/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter ( never participated in a Twitter chat? Here’s how! ). We’ll be discussing an interesting and challenging topic for all public relations professionals: ethics. September is Ethics Awareness Month at PRSA , and we’ll be joined by fellow indie and PRSA Board member Bonnie Upright (@BonnieUpright).

Ethics 71

Ethics Policies Education Twitter 71

PR in High Definition

SEPTEMBER 24, 2014

'There is much debate in our industry about the importance of PR being respected by the Board. I believe that critical to achieving this goal is our ability to define what business critical PR means and then actively drive forward this vision in everything that we do. Fundamentally, this means that business-critical PR doesn’t just […]. The post Six ways to become an activist of business critical PR appeared first on Firefly Communications.

Blogging 67

Blogging Industry Communications 67

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Mark My Words

SEPTEMBER 24, 2014

'The political banners under which we operate may be different, but the forces that drive our world are still the same. After many years enjoying comparative warmth and reconciliation following the fall of the USSR, the imperial eagle of Russia is narrowing the eyes of its Western head and turning once more towards the East. This week, the New York Times reported that Russia is set to < [link] > “limit foreign ownership of Russian media outlets to 20 percent, targeting several prominent

Government 60

Government Radio Financial Report 60

PR 20/20

SEPTEMBER 25, 2014

'A movement is rising in businesses and agencies across the country and around the world. It can be seen in the exponential growth of HubSpot’s ( @HubSpot ) annual conference, with attendance nearly doubling every year since 2010. More than 10,000 marketers, sales professionals, agency owners, developers, entrepreneurs and students gathered in Boston for the four-day event called INBOUND.

Conference 72

Conference Technology Agency Industry 72

Solo PR Pro

SEPTEMBER 25, 2014

'Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well). During this month’s #SoloPR Topic Chat on Twitter, the community discussed why ethical standards are important in PR, and shared excellent insights and tips on how

Ethics 70

Ethics Publicity eBook Policies 70