Sat.Aug 23, 2014 - Fri.Aug 29, 2014

article thumbnail

Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

'A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist.

Industry 316
article thumbnail

Emory’s Excellent Crisis Communication on Facebook

Melissa Agnes

'As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. If you’ve been following along, then you know that my take is that there is more to gain in leveraging social media to communicate with your audiences in a crisis, than there is to gain from closing the accounts down.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Looking for your dream PR job? Five ways to become the right candidate today.

PR Job Coach

'Everyone dreams of that PR job - The One. Just imagine taking an elevator to your office where you fully immerse yourself in the brands, products or services you personally believe in. It doesn’t get any better than that. But how do you work on getting there? Not only will the right preparation help you land the right job, you’ll also discover what that dream job truly is.

article thumbnail

Defining Thought Leadership in a Business Blog

Ishmael's Corner

'As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there. When it comes to organic search , Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

*Stop* Writing “Very” Unique Quotes

Reputation Us

'The influence of short and snappy social media statements can lead good PR writers down bad paths. Deliberately exaggerating information to try and fit in as much as possible—to ensure all is communicated loud and clear—detracts from impact, especially in quotes. Carrying hyperbole over to news releases filled with excessive emphasis can be detrimental.

Writing 121

More Trending

article thumbnail

3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

'Over the last (almost) 3 years, I’ve written more than 236 blog posts. Some of them are pretty good. and some of them are just downright awful. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. I know it’s a bad idea. a really bad idea. My online conscience (AKA Randy Milanovic ), who is also a good friend, told me so.

article thumbnail

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

'by Frank Strong. One hundred and forty seven. That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists.

article thumbnail

Memo to Division I Athletes - Own Up to Your Stupidity

The Stalwart Blog

'If you don''t, your day in the sun will turn into a PR nightmare and everything you''ve worked for will be gone in a New York minute. Isn''t that right, recently named USC Captain turned suspended has been Josh Shaw?? LA TIMES - Josh Shaw admits he lied and is suspended by USC but questions remain. By GARY KLEIN, LINDSEY THIRY. Josh Shaw, a hero for a matter of hours, is now known for a lie.

107
107
article thumbnail

TCIP #012 – The Leader’s Role in Crisis Management with Jane Jordan-Meier

Melissa Agnes

'Welcome to episode #012 of The Crisis Intelligence Podcast, with Melissa Agnes and Jane Jordan-Meier. Jane Jordan-Meier opens this discussion with a strong statement: “A leader emerges in a crisis.” But how can you plan for a successful emergence, rather than an unsuccessful one? What are the challenges of choosing a leader or spokesperson in a crisis?

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Hyperlapse – A new digital creative toy for PRs

PR in High Definition

'Is Instagram’s Hyperlapse going to knock Vine out of the picture? I wouldn’t go as far as saying that yet, but Hyperlapse is a great new tool for brands to engage online. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The app, which […]. The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications.

article thumbnail

Quotable: The Difference between Selling and Marketing

Sword and the Script

'by Frank Strong. Click to enlarge image. When I left my previous gig, which was focused on the PR and marketing industry, one of my concerns was losing a step. That’s partly proven true, since my day-to-day now, while still marketing, is focused on an entirely different industry. However, it’s also proven wrong because moving onto a different vertical market has also helped me look at marketing problems in new ways.

Marketing 116
article thumbnail

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

'No matter how thorough your review and evaluation of an agency to ensure it meets all of your.

Agency 113
article thumbnail

Does Common Sense On Social Media Come With Age?

Melissa Agnes

'Adam Schefter recently stirred up some controversy by tweeting the following: Great line from @johnreporters on young people’s decisions in social-media age: “It’s time for common sense to catch up with technology.” — Adam Schefter (@AdamSchefter) August 3, 2014. What are your thoughts? Do you think that young people are mostly at fault for the mishaps we commonly see on social?

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Is it your turn to take the Ice Bucket Challenge?

Lauri Pehar Borsh

In honor of those whose lives have been affected by #ALS, Jaffe , the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe. Click the video above to watch the Jaffe team make their contribution to the worldwide #IceBucketChallenge phenomenon. Jaffe has nominated the entire Legal Marketing Association membership to accept the Ice Bucket Challenge and support ALS… let’s all work together to find a cure!

Video 89
article thumbnail

As Google Authorship Ends, Finger Pointing Begins

Sword and the Script

'Googler John Muller announced in a Google+ update that Google was ending its Authorship project. There was the usual, perhaps deserved, criticism of the search company – because it seems to dabble in products, gets users hooked and then dumps them both. “After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement.

Google 115
article thumbnail

Pros and cons of Twitter Analytics for PR consultants

PR in High Definition

'Twitter has opened up its full analytics dashboard to everyone, having only previously been available to advertisers and verified users. Take a look over at analytics.twitter.com I’m a little surprised by how much information Twitter is providing here, but it’s good news for PRs who have responsibility for managing company accounts, as it freely shows […].

article thumbnail

Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

Melissa Agnes

'As we recently saw with Emory University Hospital and the Ebola controversy , healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at th

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Is it your turn to take the Ice Bucket Challenge?

Lauri Pehar Borsh

In honor of those whose lives have been affected by #ALS, Jaffe, the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe. Click the video above to watch the Jaffe team make their contribution to the worldwide #IceBucketChallenge phenomenon. Jaffe has nominated the entire Legal […].

Video 60
article thumbnail

Self-Employed Health Insurance – Your Questions Answered

Solo PR Pro

'One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. This week, during our #SoloPR Topic Chat on Twitter, we were joined by Angus McRae , a 25-year veteran insurance broker who is extremely knowledgeable on the Affordable Care Act (ACA) and specializes in providing individual health insurance, from both private insurers as well as healthcare.gov.

article thumbnail

How to effectively use an email newsletter in your business

Public Relations Sydney

'Have you thought about developing an email newsletter for your business? Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services. As part of any PR strategy a newsletter helps you improve communication channels with clients, share good news stories, share expertise through tips and also assist you in building a database of potential clients.

How To 62
article thumbnail

Weekly Roundup of Awesome Links: Week of August 25, 2014

Melissa Agnes

'Welcome to this week’s #CrisisRoundup! As classes begin to resume and summer comes to a close, I find myself looking forward to the Fall season. The beautiful colors, the smell of Autumn and the Fall fashion… I love it all! What about you? Are you looking forward to the start of Autumn, or are you sad to say goodbye to summer? I know our readers down in Australia are certainly looking forward to the weather warming up!

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Is it your turn to take the Ice Bucket Challenge?

Lauri Pehar Borsh

In honor of those whose lives have been affected by #ALS, Jaffe , the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe. Click the video above to watch the Jaffe team make their contribution to the worldwide #IceBucketChallenge phenomenon. Jaffe has nominated the entire Legal Marketing Association membership to accept the Ice Bucket Challenge and support ALS… let’s all work together to find a cure!

Video 60
article thumbnail

Firecracker of the month

PR in High Definition

'In February 2014 – a social experiment began that consisted of a crowd sourced attempt to play childhood classic Pokemon Red. It was nothing short of chaos with around 10,000 people participating at its peak and was completed on the 1st March 2014. Similar attempts have been made with later games but now a new […]. The post Firecracker of the month appeared first on Firefly Communications.

article thumbnail

5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

'Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 6 Golden Rules to Responding to Client Emails. 297 Flabby Words and Phrases That Rob Your Writing of All Its Power. Twitter Analytics Are Now Available to Everyone (And Here’s the Top Metric You Should Watch). Hyperlapse, Instagram’s New App, Is Like a $15,000 Video Setup in Your Hand.

article thumbnail

7 Secrets to Maximizing Your PR Campaign

Mora Communications

'How do you maximize your public relations campaign? The answer is pretty simple, if you work your media, your media will work for you. How do you effectively work your media? What you don’t do is just sit and wait.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Best burgers in Leeds – Almost Famous

Norton's Notes

'To celebrate the Prohibition team being shortlisted for the CIPR’s Outstanding Consultancy award we decided to take the team out for a fancy b urger and a drink or two. We were looking for somewhere local in Leeds that was a little bit different and decided to pay a visit to the new Almost Famous in Leeds. I believe there are already a couple in Manchester and Liverpool.

Local 34
article thumbnail

Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher?

Ishmael's Corner

'I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start). So when it comes to optimizing a website for search (SEO), it’s logical to turn to Google, not just scrutinizing what the company says, but also what it actually does.

Blogging 121
article thumbnail

How to Smartly – and Cheaply – Automate Routine Social Media Posts

Solo PR Pro

'Isn’t it annoying that we’ve typically had to create a social media calendar in one format to plan our updates, and then copy/paste that information into another system for scheduling? What if you could have a single social media automation system that boils this process down to just one step – not for hundreds or thousands of dollars a month, but for less than $15 a month (maybe even free)?