Sat.Jun 21, 2014 - Fri.Jun 27, 2014

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TCIP #003 – The Power of Mobile Technology in Crisis Communication with Jim Spicuzza

Melissa Agnes

'Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisis communication. The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications.

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Google Schools the PR Industry

The Proactive Report

'A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 update was the date-coincident drop in page views on newswire websites. Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites.

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Social media is easier than PR

Stuart Bruce

'Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR.

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Making the Most out of your PR/Marketing Internship

The Stalwart Blog

'1. Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience. It is very beneficial to write everything down because as the weeks pass, important information is easily lost.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

'Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to.

Writing 100

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Monday Roundup: Content Rules

Waxing UnLyrical

'A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. Enjoy! Image: Depone via Flickr, CC 2.0. 1. 4 Reasons Your Content Is Yawn-Worthy.

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The transition from journalism to public relations: It is much more plausible than I ever thought

The Stalwart Blog

'As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. So, I did what anyone in my situation would have done; expanded my search parameters and looked into public relations., A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications.

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Headline Clickbait: PR Science or PR Fail?

Bad Pitch Blog

'A scan of current events this morning brought me to a news story angering me enough that I didn''t need my morning coffee. Couple Killed After Posting Sunset Picture to Instagram To be clear, it''s not the (tragic, local news) story that aggravated me. It''s the misleading, headline clickbait that pulled me into the article. I''m interested in Instagram, and the odd nature of the headline lead me to believe it was being served up by The Onion.

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Disruptive Technology Merits Disruptive PR

David PR Group

'One of the big stories of the summer is the rise of ridesharing services. You may have heard of the major players (companies Uber and Lyft ) or seen one of the Lyft cars — distinguishably marked with a rather undistinguished-looking pink mustache. For the uninitiated, ridesharing offers an alternative to traditional taxis. Instead of calling or hailing a yellow cab, passengers connect via smartphone apps to ridesharing vehicles, operated by company-sanctioned drivers in their personal automobil

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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When Social Media Fills In The Blanks

Waxing UnLyrical

'You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately. This is because more and more, life “stuff” and work “stuff” have been taking up the bulk of my time. And since most of my “work stuff” entails spending time online – but for work – when I have “me” time, the last thing I want to do is get online some more.

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Public relations needs to be rhizomatic – academic, scholarly, professional and practical

Greenbanana PR

'I describe myself as a hybrid, which I view as representing heterogeneity or a mixture of different things. I prefer the complex and chaotic to the simple and predictable. I relish individuality, variety and multi-tasking. For me, that also sums up public relations. Hence my argument that public relations needs to be rhizomatic and embrace […].

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Why Kickstarter Campaigns Aren’t a PR Slam Dunk

The Stalwart Blog

'For the past six months, I’ve had the true pleasure of being sought after by passionate entrepreneurs wanting help in generating some positive press for their soon-to-be-launched Kickstarter campaign. The businesses have run the gamut; from high tech audio devices and cloud-based pet wellness products to personal versions of dry aged meat lockers and restaurants.

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How to Beat the Tech Leaders: Lessons for Startups from the Cantor Rout

Flack's Revenge

'Most were surprised by David Brat's win over House majority leader Eric Cantor in the Republican congressional primary in Virginia a few weeks ago. Where were the reporters and pollsters in this race? Scores of articles were written in the aftermath to find answers (funny, but if just a fraction of the journalistic effort focused on Virginia beforehand, someone would have predicted the upset).

Radio 120
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How NOT to Run Your Social Media

Waxing UnLyrical

'Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Image: Bryn Salisbury via Flickr, CC 2.0.