Sat.Feb 06, 2016 - Fri.Feb 12, 2016

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Romancing the C-Suite: How to Communicate Results That Resonate

Onclusive

Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh? Sure, CEOs are far less likely to be wooed than a Tinder date, but […].

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Behind the Headlines With Erica Archambault McCabe

Cision

PR isn’t just about selling a product. It’s also about effecting change, promoting stories and making a difference in the world. Erica Archambault McCabe, executive vice president of PR agency Current, enjoys being a part of marketing campaigns that have value. Here, she talks about her beginnings in the world of social work, launching the Gap (PRODUCT) RED campaign and her two words of advice for those just starting out.

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Nasdaq to Acquire Marketwired

Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO Adnan Ahmed shares the announcement with our customers. We are pleased to announce that Marketwired has agreed to be acquired by Nasdaq, a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents.

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Flying into Zika…or not

Ronn Torossian

The Zika virus has become a regional epidemic in certain destinations all over the world. Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines are allowing staff to “opt out” of flights to areas where Zika outbreaks have been reported. However, these locations include popular vacation destinations in Latin America and the Caribbean.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Thought leaders are often defined as the leading authorities in their field of mastery and opinion. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

More Trending

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No one Cares about Your News – Now What? Join us on 2/23

Flack's Revenge

The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to cover PR-driven news these days. And people don’t need to read articles to vet new products and services.

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PR measurement: Get to the real numbers

The Resolution Blog

Last night (11th February 2016), the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation. Here are the slides from my talk: CIPR PR measurement event: Stella Bayles from coveragebook.com from Stella Bayles. It's a very interesting time right now for PR measurement; just last week Meltwater defended the use of AVE (advertising value equivalent) and the PRCA issued a

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Reverse That PR $H#T

Marketwired

[By Rebekah Iliff]. For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.”. *dismissed, made to feel inferior, downgraded, lower in rank/status. But now, ladies and gents, the tides are a’shifting (not sure what accent I’m going for here, but it’s really working for me right now)…ahhh yes, PR is about to have it’s day in the sun.

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How to Use Your Company’s Culture to Get Media Coverage

Cision

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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State of Social Media Q4 2015: Twitter Users Decline For First Time Ever

Shift Communications

The 140 character social network released its Q4 2015 earnings. The blue bird is not doing well at all. Growth. The growth story is the headline: for the first time in recent memory, a major publicly traded social network experienced negative monthly average user growth, quarter-over-quarter: As shown above by the green bars, growth fell to -0.65%, or 2 million users.

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Answer The client - how this free Analytics tool also provides valuable insight

The Resolution Blog

“What happened after the coverage went live?” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitting target” “Did you campaign deliver traffic to our content?” Does the above sound familiar? Our aim has always been to try and make your lives easier. Last week we launched answertheclient.com to help you answer these questions quickly and effortlessly.

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Using Twitter to Pitch Reporters: What You Need to Know

Marketwired

For PR professionals, Twitter can be a great resource. Following journalists in your space and monitoring for queries can be a key first step in leveraging the platform in your work, and more and more journalists are there than ever before ( 59%, worldwide now). Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read.

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5 Tips for Pitching Oriana Schwindt from the International Business Times

Cision

Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. Read on for five poignant tips on how to best get her attention. What kind of press releases do you want to receive?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Use IBM Watson Analytics for Advanced Social Media Insights

Shift Communications

As marketers and communicators, we must always improve our social media results. Our stakeholders want more followers, more engagement, more clicks, and more ROI. Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. We haven’t been able to explain why, or determine what to do next to improve our results.

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7 Inspiring Brand Marketing Campaigns Designed to Change the World

MaccaPR

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far?

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PR as a Company’s Social Conscience

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month. Any discussion of this unique alchemy called “Silicon Valley” typically involves innovation, valuations and iguanas roaming the hallways. For the PR function, our job has been to gather this raw content and make sense of it for the.more.

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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

Social media dominates the communication landscape. In fact, 98 percent of Fortune 500 companies rely on social media. Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. So how can enterprise businesses achieve success? The key is integration. Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Closing the PR/Marketing Knowledge Gap for Emerging Communicators

Shift Communications

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda. The group was engaged, curious and thoughtful in their desire to learn more – their very attendance was a commitment to growing the fundamental skills needed for a successful career in PR.

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Talking PR in Moscow, Davos and Leeds

Stuart Bruce

I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit.

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Emojis may be hot, but they’re destroying the art of communication

Communications Conversations

By now, I’m sure you’re sick of hearing about my personal stance on emojis as a communication tool. But, despite my personal feeling, the thundering success of emojis rages on. Obviously, they’ve long been a tool for texting. But, in the last year they started showing up much more frequently on Facebook, Twitter and Instagram (just to name a few of the spots).

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Think Before You Tweet

The Stalwart Blog

It happened again. I’ve seen it happen on numerous occasions and I guarantee this won’t be the last time either. Someone posts to social media in the heat of the moment without taking into consideration the repercussions of their message. Case in point. On Jan. 29, Chargers owner Dean Spanos announced that the Chargers would remain in San Diego for the 2016 season and he hoped to work out a stadium deal with the city.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Delivering the Packaged Story: A Recipe for Success

Shift Communications

After years of going to new business pitches, participating in new client kick-off meetings and even chatting through our weekly check-in meetings with clients, one question almost always pops up: “How do we get into top business and trade publications?” While some PR people might shy away from this question, I personally love it. In fact, I welcome it.

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Yes, you can get a book deal

David PR Group

Back in October, I wrote a post about my efforts to write a book, my take on the publishing industry, and my desire to get a book deal. The reaction was fascinating and in some cases, very emotional. First, I learned that there’s a tremendous amount of underlying bitterness about the publishing business from unpublished authors. Second, many folks believe self-publishing is the way to go because traditional publishing is broken, and self-published authors can get a better share of the profits

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Super Bowl 50: from metonymic to moronic

Mark My Words

Normally a potato-faced jock saying he fancies a bud is not worth much thought. But the Super Bowl isn’t normal. Peyton Manning, fresh from leading the Denver Broncos to victory over Carolina, told CBS he’s going to “drink a lot of Budweiser tonight.”With one seemingly impromptu slip –followed by a less impromptu-seeming second- Anheuser-Busch, his chosen brew’s owners, clocked up over $10m in media exposure.

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Business Insider Is OK with Flawed Dot-connecting in the Name of Click Bait

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. People gravitate toward extremes. Extremes make for interesting reads, which is why the media devotes so much energy to skyrocketing darlings and train wrecks. Of course, the best story is the skyrocketing darling that becomes a train wreck.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Citizen Analyst Manifesto, Part 7: Disclose with Honesty

Shift Communications

In this series, we explore what it means to be a citizen analyst, the values we stand for, and what qualities in the world we must adamantly stand against. Disclose with Honesty. Honesty. It’s a common enough word. We hear it on reality TV. We ask for it, in our families, in our workplace. But what is it? Honesty is truth, yet more than truth. It is acting with respect, with honor and virtue.

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Who Gets Your Vote for 2016’s Spokesperson of the Year?

PR News

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In… Continued.

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7 Great Posts to Help You Create an Editorial Calendar for Your Blog

Journalistics

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. If you’ve successfully completed the assignment and have memorialized your strategy in written form, you’ll quickly find yourself in need of some help for making that strategy a reality.