Sat.Nov 22, 2014 - Fri.Nov 28, 2014

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4 Ways to Increase your Value this Holiday Season

Ronn Torossian

'Ronn Torossian shares several key strategies – to help increase your brands value this Holiday Season. The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are hard at work trying to balance family, fun, and work, others are unknowingly preparing [.]. The post 4 Ways to Increase your Value this Holiday Season appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Brand 321
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The Year of the PR Tech Tester

Deirdre Breakenridge

'We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. When you familiarize yourself with technology, you’re taking the time get educated so that you can take new knowledge into your organization.

Exercises 264
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TCIP #025 – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel

Melissa Agnes

'Welcome to episode #025 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Canada’s Anti-Spam Legislation (CASL) is a Federal legislative regime that came into force in Canada on July 1, 2014. This new anti-spam legislation applies to every person and organization communicating electronically to Canadians. This means that whether your organization is located in Canada or not, this legislation applies to you – and includes some pretty hefty consequences for non-

Policies 263
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Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

'If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.

B2C 242
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

'As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. There will be countless Powerpoint slide decks of charts, graphs, graphs of charts, charts of graphs, and bullet points galore.

Analytics 155

More Trending

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Melissa Agnes Discusses Crisis Management for Businesses on The Social Network Show

Melissa Agnes

'When Crisis Comes Calling: Crisis Management for Business. Melissa Agnes, international crisis management speaker and consultant, was a recent guest on The Social Network Show, a radio show broadcasted out of Las Vegas, Nevada. On the show, Melissa speaks with Host, Dr. J (aka Jane Karwoski, PhD), and Co-host, Deirdre Breakenridge, about today’s crisis realities and challenges.

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A 2-Minute Public Speaking Hack Using Body Language

Polaris

'A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business.

Publicity 190
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Things PR Pros Should be Thankful for This Thanksgiving

Reputation Us

'Thanksgiving is finally here- meaning it’s time to reflect on all of the wonderful things we are thankful for in our lives. From our families and friends to delicious food, Thanksgiving reminds us there is much for which to be grateful. As public relations professionals, we have a lot to be thankful for in our […]. The post Things PR Pros Should be Thankful for This Thanksgiving appeared first on LTPR.

Writing 130
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This Word Visual Serves Up Thanksgiving Humor

Ishmael's Corner

'I explored the concept of word visuals earlier this month as the perfect way for PR professionals to bridge into the visual world. For those not familiar with word visuals, one “packages” clever words in a way that brings a visual dimension to communications. What’s key is they emphasize the words with the design element taking a subservient role in the visual storytelling.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Canada’s Anti-Spam Legislation (CASL) – Why It Matter to Non-Canadians

Melissa Agnes

'By Maanit Zemel. In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL is arguably one of the harshest anti-spam regimes in the developed world. In fact, prior to enacting CASL, Canada had no anti-spam laws, making it known as a “haven” for spammers and hackers. That is no longer the case.

Policies 195
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The #1 Facebook Post Mistake Every Brand Should Avoid

Polaris

'People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Posts that scream “buy me, buy me” are jarring. especially when you’ve just enjoyed watching a video of your niece’s hockey game or the latest Grumpy Cat complaint.

Facebook 178
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Four Tips to Navigate Your Post-Grad Job Search

Reputation Us

'The following blog post is from LTPR’s fall intern, Caitlin Harrington. My only goal after I graduated from the University of Oregon in June, as far as my career was concerned, was to move to Portland and find a job. As I reflect on life since graduation, I realize there were some key steps I […]. The post Four Tips to Navigate Your Post-Grad Job Search appeared first on LTPR.

Internal 117
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Black Friday or Bust: Making Your Brand Stand Out

Shift Communications

'What comes to mind when you hear “Black Friday” – Shoppers camping out for hours on end in the cold? People literally stampeding into stores at 5 a.m.? Or maybe it’s the fist fighting – Who can forget the two grandmas grappling over that $5 calculator …. While many Americans probably (and rightfully) see Black Friday as some kind of contact sport where shoppers duke it out Hunger Games style in big box stores, the retail and marketing worlds view it as one of the year’s most important day

Brand 100
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Melissa Agnes Discusses Crisis Management for Businesses on The Social Network Show

Melissa Agnes

When Crisis Comes Calling: Crisis Management for Business. Melissa Agnes, international crisis management speaker and consultant, was a recent guest on The Social Network Show, a radio show broadcasted out of Las Vegas, Nevada. On the show, Melissa speaks with Host, Dr. J (aka Jane Karwoski, PhD), and Co-host, Deirdre Breakenridge, about today’s crisis realities and challenges.

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How Humour Makes Your Message More Palatable. and More Powerful

Polaris

'A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business.

Education 170
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Giving thanks and feeling awfully grateful

Communications Conversations

'I’ve noticed a disturbing trend recently: That monster, cancer, is seeping into my life more and more. My family member is fighting a losing battle. I’m watching, along with many others here in the Twin Cities, as Aaron Purmort fights his battle ( his wife’s blog is a wonderfully sad recount of what’s happened, and is happening).

Course 94
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Shop NFL Creates Successful Commercial Through Storytelling

The Stalwart Blog

'Brands are constantly being challenged with finding creative ways to connect with their customers. Shop NFL recently did this through telling a story via a commercial. They created a piece that many fans around the world could probably relate to. It was a story about how one family grew up Vikings fans, but as each person went off and had their own life experiences (going to college, moving to a new town, meeting a famous player, marrying into another family, etc.), it resulted in them branchin

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Canada’s Anti-Spam Legislation (CASL) – Why It Matter to Non-Canadians

Melissa Agnes

By Maanit Zemel. In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL is arguably one of the harshest anti-spam regimes in the developed world. In fact, prior to enacting CASL, Canada had no anti-spam laws, making it known as a “haven” for spammers and hackers. That is no longer the case.

Policies 100
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CMOs: Hire the Right Marketing and PR Firm. And Avoid A Cattle Call

Polaris

'Ah, the dreaded cattle call. A company issues a 24-page Request for Proposal (aka RFP) to 52 marketing companies that may (or may not) have the expertise to fulfill the request. It’s a flawed process for a number of reasons. For one thing, you better not be in a hurry because RPFs are a time sink. Developing an RFP to distribute takes countless hours and responding to one takes even longer, days and weeks generally.

Marketing 168
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Is social media all about massive numbers of followers, likes and shares?

MaccaPR

'Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. Clients and social media agencies are dazzled (and intimidated) by sheer size. Consider that as of last week: Taylor Swift had 46.5 million Twitter followers. Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. RedBull had 45 million Facebook fans.

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We have the tools – so let’s demonstrate how PR can deliver value

PR in High Definition

'‘What does PR do?’ ‘How do we know if PR is working for us?’ ‘What value will you bring to our business?’ Every PR professional would have come across these questions at some point in their career. Pinning down the exact value that PR brings to a business is a difficult matter, for the […]. The post We have the tools – so let’s demonstrate how PR can deliver value appeared first on Firefly Communications.

Tools 79
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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TCIP #025 – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel

Melissa Agnes

Welcome to episode #025 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Canada’s Anti-Spam Legislation (CASL) is a Federal legislative regime that came into force in Canada on July 1, 2014. This new anti-spam legislation applies to every person and organization communicating electronically to Canadians. This means that whether your organization is located in Canada or not, this legislation applies to you – and includes some pretty hefty consequences for non-c

Policies 100
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7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

'Are you dissatisfied with the results of your marketing campaigns? Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck? Does your product development team invest time and energy in new solutions it thinks your customers will want. only to discover they don’t? In short, are you looking for a better way to build your business?

Consumer 154
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Importance of having a good spokesperson for your business

Public Relations Sydney

'A good spokesperson is vital to any business wanting to build their profile and reputation. They put a human face to the organisation and can effectively communicate your messages to the public and the media. For this reason, it’s essential that your company spokesperson is confident, well-spoken, presents well, and intimately understands your business so they can convey the correct messages about your business and your brand.

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Monday Roundup: Thanksgiving

Waxing UnLyrical

'This Thursday we celebrate Thanksgiving here in the U.S. So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Image: DVIDSHUB via Flickr, CC 2.0. 1. Are We Seeing the Slow Death of Thanksgiving? Why: Has the Thanksgiving holiday become less significant in today’s fast-paced, consumer-driven society?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Happy Thanksgiving!

Solo PR Pro

'In the U.S., this week is a time to slow down and spend time with loved ones (yes, even driven Solo PR Pros!), and to take a moment to feel thankful for our blessings. I’m thankful for the Solo PR Pro community, which allows me to learn from amazingly smart, interesting, generous and hilarious people every day. Wishing everyone a happy and safe holiday!

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What I Learned from Binge Blogging: Week One

Polaris

'In case you hadn’t noticed, I’m binging. Binge blogging, that is. A week ago, I challenged myself to write a post a day for 30 days. You can read about my motivations and goals in my first post in the series— Binge Blogging: 30 Posts in 30 Days. I fully anticipate my blogging spree will help my business, though it’s too soon to assess the benefits.

Blogging 126
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How to Successfully Work with Your PR Firm

Mora Communications

'Perhaps the most difficult concept for clients to fully understand is that although PR can be the most effective and powerful form of marketing, it is a gradual, cumulative process. An effective public relations campaign offers validation, credibility, and reaches.

How To 58