Sat.Oct 18, 2014 - Fri.Oct 24, 2014

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Living in the world where #EveryonesACritic

Onclusive

'FUN FACT ALERT: Did you know over 80% of consumers today now consult online reviews before making a purchase? This may seem #captainobvious to you in today’s smartphone-saturated world, but there is more than meets the eye beyond the number … Continued.

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#PRStudChat Halloween Special: Nightmares of a PR professional

Deirdre Breakenridge

'Guest Post by #PRStudChat Co-Founder Valerie Merahn Simon. On Tuesday, October 28th at 8:30 p.m. eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider training by y

Crisis 312
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How To Deal With Negative Online Reviews: 5 More Things to Consider

Melissa Agnes

'By Whitney C. Gibson. Last month’s post discussed five considerations for businesses when dealing with negative online reviews. These five considerations were: Directly responding to reviews; The so-called “carrot and stick” approach; Lawsuits; Identifying anonymous posters; and. Weighing various factors to reach the best solution. As stated, there is no one-size-fits all approach for dealing with negative online reviews.

How To 250
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Contentious FedEx fight is a PR albatross

Ronn Torossian

'FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion , a win might be worse than a loss. When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference [.]. The post Contentious FedEx fight is a PR albatross appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Crisis 220
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Tech PR in Asia: Myths and Misconceptions

Flack's Revenge

'As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in places like China, Korea and Taiwan. Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S.

More Trending

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A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

'Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization?

Crisis 249
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Conquer Today’s Top B2B Content Marketing Challenges

Shift Communications

'This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. The reminder? MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Though 70% of the marketers who responded are creating more content than they did a year ago, they are experiencing a number of challenges that still plague their efforts.

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Should We Take the "Internal" out of Internal Communications?

PR Job Coach

'This post originally appeared in Spin Sucks. It is reprinted here to stimulate thought among those in the hunt for a PR post. “Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale.

Internal 139
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How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

'Two weeks ago, I talked about content strategy with a group of fine folks at the Fort Worth PRSA chapter meeting. As part of that presentation , we talked about a number of steps to set your content strategy. Conducting a content audit, identifying your content resources (I blogged about that last week). Developing content. And, distributing content.

LinkedIn 155
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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TCIP #020 – Managing The Ebola Crisis With Bill Boyd

Melissa Agnes

'Welcome to episode #020 of The Crisis Intelligence Podcast, with Melissa Agnes and Bill Boyd. As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. With this responsibility comes the need for effective, credible and authoritative crisis leadership.

Crisis 248
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Find your Brand’s Optimum Facebook Strategy

Shift Communications

'The Facebook news feed algorithm is in constant flux. It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen.

Facebook 156
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A Special Post to Help PR Agency Professionals Decode 11 Client Phrases

Ishmael's Corner

'Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. And PR consultancies don’t invest in cryptology equipment like the handy “Lorenz SZ.42 Cipher Machine” pictured above (it’s a beauty). Yet, how PR professionals on the front lines interpret a certain client phrase can make or break an account.

Agency 143
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The best brand holiday use of Instagram I’ve seen yet–from Target

Communications Conversations

'When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical. Man, I couldn’t have been more wrong.

Instagram 146
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Facebook Launches an Emergency “Check-In” Tool: Safety Check

Melissa Agnes

'As Twitter has its emergency alert system , and Google offers a crisis response resource , Facebook has recently launched an emergency check-in tool, called Safety Check. Safety Check provides a “a simple and easy way to say you’re safe and check on others” on Facebook in a natural disaster. Facebook launched this new tool saying that: “In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates.

Facebook 242
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Thinking creatively can help you win big

The Stalwart Blog

'Jason Cowan. Earlier this month Colin Kaepernick, quarterback for the San Francisco 49ers made national headlines by wearing a pair of bright pink Beats by Dre headphones after defeating the Kansas City Chiefs. The NFL, which has an exclusive agreement with Bose, fined Kaepernick $10,000 for wearing the headphones, which were not approved by the league.

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It’s Not an SEO’s Job to Create Content

Ishmael's Corner

'Search Engine Watch blasted out this headline and accompanying post last week. It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click).

SEO 140
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Talking Points Podcast: Do CEOs really need social media profiles?

Communications Conversations

'It’s not a new discussion, but thanks to a post by Shelly Kramer this week (and a report on CEO.com), Kevin and I re-opened the conversation this week. We also discuss the recent MIMA Summit, talk to Shoutlet’s Greg Gerik and discuss Target’s new Instagram Halloween campaign. Hope you’ll take a listen… SHOW NOTES – October 23, 2014.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Melissa Agnes To Keynote At Upcoming Law Enforcement Social Media Conference

Melissa Agnes

'Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation. That said, I am pleased to, not only announce an amazing initiative by Tim Burrows for law enforcement, but to also announce that I will be the first Keynote Speaker at this important and ground-breaking event!

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Welcome Caitlin! LTPR’s Fall Intern

Reputation Us

'With a new season comes our new intern. Please help us welcome Caitlin Harrington as she joins our team this fall. Caitlin will help us with our own endeavors as well as support PR efforts with our clients. Caitlin is originally from Sitka, Alaska. and is a recent graduate from the University of Oregon with […]. The post Welcome Caitlin! LTPR’s Fall Intern appeared first on LTPR.

Internal 113
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Sharing Toni Muzi Falconi’s biased memoirs

PR Conversations

'We have always been proud to have the support of Toni Muzi Falconi whose original blog became PR Conversations, and he then passed the editorship to Judy Gombita, Markus Pirchner and myself. Toni has now published his ‘biased memoirs’ entitled glow worms - which can be downloaded free as an ebook from [link] , with a request to donate to the Cordoba Initiative – or as a paperback via Lulu.

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Pitching etiquette – How to effectively follow up your media pitch with a journalist

Public Relations Sydney

'A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch. Once it’s sent and is out of your hands, you patiently wait for a reply and nothing is happening… Don’t worry it’s normal for this to occur.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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WhatsApp As An Ebola Crisis Communication Strategy

Melissa Agnes

'I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. Not only does it help me better do my job , but it allows me to provide you with helpful insights to better do your job. That said, it’s the first time that I’ve seen WhatsApp – which is the most commonly used “chat app” in Africa, the middle east and beyond – used as a means for crisis communication and it’s BBC that has taken the initiat

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Marketing Trends to Watch in 2015

PR 20/20

'The marketing rate of change is accelerating, the technology matrix is growing , and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.

Trends 84
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Negotiating and Business – Join This Week’s #SoloPR Topic Chat

Solo PR Pro

'Tomorrow (Wednesday, 10/22/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter ( never participated in a Twitter chat? Here’s how! ). Sara Conde, director of consultant services, MBO Partners. Our special guest will be Sara Conde, the director of consultant services for MBO Partners (producers of the annual State of Independence in America workforce study).

Ethics 74
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An Open Letter: Don’t Sweat the Small (Social Media) Stuff

MaccaPR

'Dear MaccaPR readers, ??. I’ve just returned from the Minnesota Interactive Marketing Association’s (MIMA) annual summit in Minneapolis and have a recap to share. My key take-away: please don’t sweat the small stuff. social media stuff, that is!?. At last week’s MIMA summit, final keynote speaker Amy Webb of digital strategy agency Webbmedia shared a cleverly concocted look at what’s to come for the latest and greatest(?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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#CrisisRoundup of Awesome Links: Week of October 20, 2014

Melissa Agnes

'Welcome to this week’s #CrisisRoundup! Another week come and gone. My week has been productive and inspiring. I hope yours has been the same for you. As usual, here are some worthwhile reads (and a listen!) from this week. Enjoy and have an awesome weekend! Worthy reads from smart people. Ebola & The Police: The Political Incorrectness of Shooting Sick People.

Crisis 218
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The world before social media (Funny Infographic)

Norton's Notes

'I love this graphic god knows who created it but it reminds me of the good old days when we all used fax machines to send our press releases out and picked up something called a phone. I found this on here but I would love to know who created it originally as I like a good sense of humour and I would like to credit them. I know how long a good infographic can take.

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Chat Recap: Managing Your Self-Employed Business

Solo PR Pro

'The rise of the independent nation is well underway, and much of world has recognized the critical role professional independent consultants can play in today’s workforce. As the environment for freelancers and contractors continues to evolve, those of us who are self-employed need to stay abreast of the changes in attitudes and best practices, so we can position our businesses for greatest success.

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