Sat.Jun 29, 2013 - Fri.Jul 05, 2013

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A Look at PR and Communications Changes in Recent Years (Infographic)

Melissa Agnes

'I recently came across the below infographic that highlights all the changes we’ve seen in PR and communications within the last couple years. I know you’ll enjoy this one! Take a look: PR: Then and Now. I originally viewed this infographic here. The post A Look at PR and Communications Changes in Recent Years (Infographic) appeared first on Agnes + Day.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

'Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Image: UOregon Conference Services via Flickr, CC 2.o. Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers.

Marketing 100
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YouTube Video Details Media Relations Process*

Bad Pitch Blog

'When I see a PR for Dummies book, I take pause. I''m a fan of the series, but I doubt anyone likes seeing a good part of their career broken down into easy to follow steps. We all know there''s more to it than that. That disclaimer applies to the following YouTube video. It''s on Audience Development and is part of YouTube''s Beginner''s Guide. Starting here it essentially outlines the media relations process - using several helpful Google tools, ''natch.

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How to Create an Editorial Calendar

Journalistics

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Weeklies, dailies, and quarterlies all provide an incredible amount of detail as far as a year in advance about what they plan to cover in future issues. The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that f

How To 52
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Monday Roundup: The Power is Yours

Waxing UnLyrical

'Happy Monday! Is everyone looking forward to the holiday week? And for my fellow Americans, any big 4th of July plans? And… happy birthday in advance to my dad, who celebrates his birthday tomorrow! Image: Artotem via Flickr, CC 2.0. Power. It’s something we all want, whether on a personal or professional level (and whether or not we admit it).