Are you struggling to reach your customers online? You might want to update your search engine optimization (SEO) strategy. If you’re not using press release distribution, you’re missing 
a chance to boost your ranking.
A higher search engine ranking can position you in front of more customers. You can generate more website traffic and leads as a result.
In fact, SEO drives 1,000% more traffic than organic social media. SEO leads have a 14.6% close rate, too.
Why are press releases critical to your SEO efforts? Keep reading to find out. In this guide, we’ll review the eight ways press release distribution can boost your SEO.
Then, you can expand your reach, generate more leads, and set your business up for success.
Improve your ROI with press release distribution and SEO. Keep reading to learn more.
1. Boost Brand Awareness
It takes an average of six impressions before you start developing brand awareness. To boost brand recognition, consistency and repetition are key. The more often people see your brand online, the more awareness you’ll generate.
If consumers aren’t seeing your brand, however, they won’t realize your company exists. When they need your product or service, they’ll turn to your competitors instead.
Meanwhile, nearly 60% of marketers claim personalized content promotes higher brand engagement. You can use your press releases to create personalized content for your audience. As people continue seeing your press releases, you’ll generate brand awareness.
It’s not enough to create a press release, though. You need to make sure people can find your press release submission.
That’s where SEO comes in.
As you start creating press releases, you can optimize your content for SEO. You can start ranking for keywords that are relevant to your business.
As your SEO ranking rises, more people will start seeing your brand.
You can generate more brand awareness and with it, more business.
Many consumers check the news every single day. You can appear in front of these customers daily with your press releases. Then, you can remain top-of-mind and start drawing potential customers to your business.
2. Generate Links From High-Authority Resources
If you want to boost your SEO ranking, you’ll need backlinks. Backlinks are links on someone else’s website that send readers to your site. Press release distribution can help you generate backlinks.
Most news publications already have a certain level of domain authority. It’s important to generate links from high-authority resources. These resources can boost your domain authority.
As your domain authority rises, your SEO ranking will, too. Then, you can start appearing in front of more customers. Your brand awareness and website traffic will increase as a result.
When choosing a press release service, make sure the company can connect you with high-authority publications.
Make sure these publications have a high reach, too. It can also help to choose publications that are relevant to your industry.
You’ll have an easier time attracting relevant customers.
Gaining backlinks from high-authority websites can boost your online credibility.
As an added bonus, you’re syndicating a press release to multiple channels at once. Your link potential will grow, boosting your ranking further!
3. Generate Referral Traffic
When determining your search engine ranking, Google considers how much traffic you’re generating. It also considers where you generate traffic from. Press releases can help you generate more referral traffic.
Google will notice you’re attracting traffic from multiple channels. It will start recognizing your content as relevant to readers as a result.
Press release distribution can help your content appear on multiple websites. Consumers can then follow the link to your site, resulting in increased traffic.
As your brand awareness grows, consumers might start Googling your brand name directly. Google will notice the increased interest in your brand. Meanwhile, you’ll continue generating traffic straight from Google.
Either way, your ranking can increase, boosting your SEO ranking even more.
4. Reach Your Target Audience
About 60% of all online activity starts with a search engine. Only 25% of searchers look at results on the second page, though. If you’re not ranking on the first page, you’re missing a chance to reach your target audience.
You can use press releases to start ranking for relevant keywords. When someone searches for your product or service, your press release can appear.
One of the great advantages of SEO is its ability to help you reach relevant customers. You won’t have to worry about low-quality leads anymore. Instead, you can appear when someone already has an interest in your product or service.
You can use press release distribution services to get in front of more customers.
Appearing in front of people who already need your product or service can help you boost conversions. You can generate fresh leads and sales as a result.
People who are interested in what you offer are more likely to explore your website, too. They’ll want to learn more about your brand. As they click around and explore, your clickthrough rate and dwell times will improve.
These metrics can further boost your SEO ranking.
If you’re attracting low-quality leads to your website, however, people might leave without clicking around. Your bounce rate could rise. A high bounce rate can hurt your ranking.
You could struggle to appear in front of relevant consumers as a result.
5. Demonstrate EAT
EAT stands for expertise, authority, and trustworthiness. Google now looks for EAT when determining SEO rankings. Press release distribution services could help boost your EAT.
Remember, news publications already have high domain authority. You can use their existing domain authority to increase your own.
Consider the content you’re creating, too. Online press releases are informative. You can use press releases to demonstrate your experience and expertise.
Meanwhile, consumers already trust news publications. You can leverage that brand trust to build your own.
Press releases can help you establish EAT. Google will take notice and boost your ranking as a result.
6. Boost Trust and Loyalty
Developing brand trust and loyalty can benefit your business long term.
In fact, about 65% of a company’s business comes from existing customers. Meanwhile, 43% of customers spend more money with brands they’re loyal to.
Developing brand loyalty can save you money, too. It costs five times more to acquire a new customer than it does to retain a returning one. Reducing your customer churn rate by 5% can boost profitability by 25 to 125%.
You can use a press release distribution service to boost brand trust. Remember, consumers already trust news publications. They’ll trust your press release if they read it from a publication they already trust.
If people don’t know about your business, they might not trust your brand, though.
Instead, you can use press releases to boost brand awareness and recognition. Your content can help consumers learn more about your brand, too. Over time, consumers will grow more familiar with your brand.
Increasing your online visibility can help you build brand trust. Over time, brand trust can grow into brand loyalty. Consumers will feel more comfortable shopping from a brand they’re already familiar with.
You can start retaining long-term customers. Remember, reducing your churn rate can benefit your ROI. You can start growing your business as a result!
7. Become an Industry Expert
You can also use press releases to demonstrate your experience and expertise.
Let consumers know about your latest accomplishments. They’ll recognize the contributions you’re making to the industry. Consumers will see that you’re getting ahead of the competition, too.
In fact, your SEO ranking can help you appear more credible as well.
Most people look at the top results on a search engine results page. If you reach the top of a page, you’ll rank ahead of your competitors. You could look more credible as a result.
Establishing your credibility in the industry can position you as a thought leader. Consumers will start trusting you more often. You can start generating more business.
Creating a public relations campaign can help boost your brand. You can demonstrate your experience and expertise in front of a broader audience. Meanwhile, appearing in trustworthy publications can boost your credibility, too.
Sending press releases out regularly will keep people up-to-date about your business. They’ll see your growth over time and recognize your credibility.
8. Increase Sales
Using press releases as part of your SEO strategy can help you generate more leads and sales, too.
Generating backlinks from high-authority resources can help you generate more website traffic. Consumers will see the unique value you can offer. You’ll have an easier time standing apart from competitors, too.
As you establish your credibility and authority, brand trust will grow. Consumers will feel more comfortable shopping from your business.
You can use press release distribution services to announce your latest products and services, too. You can build a buzz and attract more people to your store. Sales could rise, improving your ROI!
Boost Your Ranking: 8 Ways Press Releases Benefit SEO Efforts
Using press releases as part of your SEO strategy can have a major impact on your business. You can establish your credibility, boost brand trust, and more! Start drafting press releases and drawing in more customers today.
You don’t have to develop your press release marketing strategy alone. We’re here to help.
Explore our pricing today to get started.