Sat.Feb 04, 2017 - Fri.Feb 10, 2017

Trending Sources

Three Ways to Pitch Journalists—and Get Results

Spin Sucks

There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks.

3 Steps to Engaging Influencers on Social

Cision

Influencer outreach must start long before you send a pitch. How can you expect an influencer to agree to work with your brand without building a foundation first? Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers. Converse. Pitch.

Media 99

Is your company overlooking employees as it goes political?

Holtz Communication + Technology

NOTE; WEBINAR REGISTRATION DETAILS AT THE END OF THIS POST. What was it like on the Budweiser brewery floor the day after the Super Bowl? Did Audi workers eye one with suspicion, wondering where they stood on the equal pay issue? Corporate activism is on the rise. Media from The New York Times and the Drum to the Harvard Business Review and Bloomberg.com are reporting on the phenomenon. REGISTER

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City. Ivy Lee. Edward Bernays. Arthur Page. Do these names sound familiar? But what about Inez Kaiser, Ofield Dukes, and Barbara Harris? Have you heard of them?

Harness the Power of Influencers and Advocates

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Top Ten Public Relations Research Insights of 2016

IPR

For the third annual edition of the Top 10 Research Insights of 2016, the Institute for Public Relations Board carefully selected research studies from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these 10 studies based on their methodological rigor and relevance to the profession. Follow her on Twitter @sarabkochhar. .

Build Your PR Content Strategy with This Targeted Toolbox

Spin Sucks

The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks.

The Best and Worst of Super Bowl 2017 Marketing Strategy

The Influential Marketing Blog

This was an unexpected year for the Super Bowl … one where the game almost rivaled the ads for my interest. As you might expect – I spent the evening thinking not only about who had the cutest or more entertaining ad, but who had the best marketing strategy and perhaps more entertainingly, who had the worst. Worst Overall Marketing Strategy – T-Mobile. Best Use of Celebrity – Bai Bai.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

It’s far too easy to say that B2B technology is dull.  Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Too often we fall into the trap of describing a product rather than telling a story.  The vast majority of B2B content centers on features, functions and benefits. In Social Media Marketing, You Get What you Give.

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Top 15 Free PR Ideas to Grow Your Online Business

3 steps PR pros must take when a crisis breaks

PR Daily

A PR crisis can spread online to millions within minutes. How your organization responds is crucial. You must stop the bleeding immediately, or the damage can be apocalyptic. Here are tips for recovering from a public catastrophe: 1. Make a public apology. Doubling down just makes things worse. Instead, make a heartfelt apology where the public can consume it. Fix the problem. Rachael Murphey.

People Love Your Brand, So Why Are Your Testimonials Terrible?

Spin Sucks

Your brand gets lots of customer love on social, but your solicited customer testimonials are terrible. Why aren’t your PR and marketing teams capturing that same enthusiasm and love for your brand when they sit down with your customers? Erika Heald gets to the root of the problem. The post People Love Your Brand, So Why Are Your Testimonials Terrible? appeared first on Spin Sucks.

Brand 61

Why Companies Should Seek #INSTAFAME Right Now

IPR

This post appears courtesy of The University of Massachusetts Dartmouth Center for Marketing Research and The Conference Board. The full study is available here. Though much of its popularity is fueled by millennial users, The University of Massachusetts Dartmouth Center for Marketing Research dove in to the details of how the fastest-growing businesses (Inc. see table 3 & 4). trending.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer:  3 hours and 16 minutes. How often should I publish blog posts? Answer:  Weekly. But understand that short answers and thorough answers aren’t always the same thing. In Read on to understand why.

How to Identify the Influencers You Need to Engage

What ‘The Golden Girls’ can teach PR pros

PR Daily

If the phrase, “Thank you for being a friend” evokes music in your head, you’re not alone. Whether due to the enduring popularity of star Betty White, the contemporary relevance of the social issues the show addressed or the flood of reruns on the Hallmark Channel, “The Golden Girls” has serious staying power. One user on Twitter remarked that this was the “best news I’ve heard in 2017.”. Her St.

Ask These 15 Questions to Improve Your Buyer’s Journey

Spin Sucks

Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers. The post Ask These 15 Questions to Improve Your Buyer’s Journey appeared first on Spin Sucks. Related Stories What Star Wars Teaches Us About Content Marketing and PR Turning Passive Audiences into Brand Evangelists Who is Best to Execute Millennial Marketing? The Answer is Obvious. Lead Generation Marketing buyer's experience buyer's journey Customer Experience customer journey laura petrolino lead conversion

9 Secrets Of Great PR For Startups

ImPRessions - Crenshaw Communications

Does a startup business always need to hire a PR agency ? There’s no shortage of advice on this question, and much of it is contradictory. Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Prioritize.

Playing the Long Game in China

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer believe this. Instead, it’s clear to me that our long-term success on the international front depends on China.

How Leading Companies Tie Employee Advocacy to Business Outcomes

5 top social media trends to watch in 2017

PR Daily

Social media is always changing. In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of virtual reality, here are just a few things to look for in 2017: 1. Twitter’s demise. It’s almost time for Twitter to say bye-bye. Stock is down 29 percent year to date. Top executives, including CTO Adam Messenger, are leaving. The rise of messaging apps.

What You Need to Know About Instagram Takeovers

Spin Sucks

What is an Instagram Takeover? Do you use Instagram Takeovers for your brand? Eden Spodek looks at what an Instagram Takeover entails and shares her experience. The post What You Need to Know About Instagram Takeovers appeared first on Spin Sucks. What You Need to Know About Instagram Takeovers

IPR Announces the Appointment of Gary Grates, Principal, W2O Group, as Director of Organizational Communication Research Center

IPR

Gainesville, Fla. Gary Grates, Principal at W20 Group, has been appointed Director of the IPR Organizational Communication Research Center (OCRC). Grates is a renowned leader in change management communications, employee engagement and corporate strategy execution. He has published more than 200 articles and white papers on the strategic importance of communications in achieving business success.

State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? User Growth. Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 Revenue. Christopher S.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

6 social media mistakes that communicators are still making

PR Daily

It seems as though we have been using social media forever. Very few of us can remember when we used our phones exclusively for calling. What did we do before texting and uploading photos of our dining choices? With more than a decade of using social media to communicate personally and professionally, you'd think we would have this thing down. Inappropriate material. Think before you tweet.

Five Painful Solopreneur Business Pitfalls and How to Avoid Them

Spin Sucks

Launching a business as a solopreneur is certainly not easy. In your excitement to hit the ground running with your business idea, you tend to overlook common issues which may affect your business before it can reach the height of success. Michelle Baker shares five of the most common challenges. The post Five Painful Solopreneur Business Pitfalls and How to Avoid Them appeared first on Spin Sucks.

Top Ten Public Relations Research Insights of 2016 Infographic

IPR

Top Ten Public Relations Research Insights of 2016 Infographic appeared first on Institute for Public Relations. Research Library

How the current political environment is impacting Facebook brand marketing

Communications Conversations

In case you haven’t noticed (and if you haven’t, you’ve most likely been vacationing on the moon for the last 3+ months), your Facebook newsfeed has been taken over by politics. Activism is at what I would have to believe is an all-time high (at least in the internet era). And that’s great to see. Except if you’re a brand marketer. Why do I say that?

11 logical fallacies to avoid

PR Daily

In a time of fake news, “alternative facts,” Newspeak and attacks on credible journalism, I’ve focused on teaching my kids how to recognize logical fallacies in what they see, hear and read. Logical fallacies are errors in reasoning that weaken arguments. Once you start looking for them, they’re shockingly obvious. How many of the following logical fallacies can you spot in one day? 1. Ad populum.

Gin and Topics: Happy, Happy, Happy Gini Dietrich Day!!!!

Spin Sucks

It's Gini Dietrich's birthday!! Woohoo!! Come help us celebrate on this week's Gin and Topics (temporarily renamed Petro Colada) with Disney Princesses, barn dancing, arguing dogs, and much more. The post Gin and Topics: Happy, Happy, Happy Gini Dietrich Day!!!! appeared first on Spin Sucks. Related Stories Gin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous?

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Top Tips To Prioritize PR Spending

ImPRessions - Crenshaw Communications

Recently, 500  public relations , social media, and marketing experts were   asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. But our takeaway is that PR budgets have not kept up with the new demands created by the digital environment.

5 Community Management Best Practices

Edelman

Uncategorized best practices community management Edelman Edelman Digital Friday5 hashtag management platforms Nick Leach social culture Social Media

Keep the love alive: 3 ways to sweeten PR pitches

PR Daily

Media relations is about more than just pitching the press. It’s also about building valuable relationships with reporters. Here are three timely ways to “keep the love alive” with your press contacts this Valentine’s Day and beyond: 1. Practice greater transparency. Fake news isn’t going away. It will continue to hijack headlines, public consciousness and social media feeds this entire year. One reason is that social media platforms don’t move quickly when making changes,” says Mashable deputy tech editor Damon Beres. recent example is Facebook’s partnership with the Poynter Institute.