Sat.Mar 18, 2017 - Fri.Mar 24, 2017

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The Funnel Approach to PR Measurement

Onclusive

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Unlike advertising where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […].

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Cision Moves to Accelerate Pace of Innovation

Cision

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company. We intend to do so via a combination with Capitol Acquisition Corp. III. You can read the full release for all the details.

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Survivor Continues to Live Up to Its Name

Ronn Torossian

While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power. Survivor, the CBS juggernaut in which a group of contentious castaways is stuck in the “wilderness” together to “tough it out” through various challenges. The show is so embedded in the American consciousness that it has spawned a series of cultural references we would not have without it.

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Business Wire and Workiva Partner to Reduce Risk and Streamline the Disclosure Process

Business Wire

By Matt Van Tassel, Manager, Global Disclosure Services The age-old saying goes “time is money” and for publicly-traded companies, regulatory disclosure is the apex of time-consuming requirements, both in weight of importance and resulting impact on business decisions. The disclosure process requires material information be managed during an often complex and prolonged undertaking.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number ). Then again, much has been said about the benefits of targeting micro-influencers – those with fewer than 10K Twitter followers. They’re said to hold more sway, pound for pound, and be easier to engage than mega online personalities.

More Trending

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Creating a Successful Influencer Marketing Campaign

Ronn Torossian

Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Kim K has become the reigning royalty, along with her sisters. Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

Marketing 150
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[Webinar Recap] Here are the Top 2017 Social Media Trends to Watch by Black PR Wire and Business Wire Part II

Business Wire

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Access Part I to learn what insight Lashanda Henry, SistaSense and Dr. Erica Taylor Southerland, Ph.D. had to offer. Be Authentic. Alfred Edmond Jr., Senior VP/Executive Editor-at-Large of Black Enterprise The key takeaway from Alfred’s presentation was “don’t play yourself.

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The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel.

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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What’s The Best Question To Ask A Crisis Management Consultant?

Melissa Agnes

As a crisis management consultant and keynote speaker, I get asked this question all the time: “What industry do you specialize in?” And while this is a good question in theory, it’s actually the wrong question to ask if you’re looking to hire the right crisis management expert to meet your needs. Instead, you should be asking… …watch this week’s #crisisready video to learn the answer!

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A Crisis Playbook for the Academy Awards

PRSay

Presenters sometimes make mistakes at awards shows, but this year’s Best Picture mix up at the Oscars on Feb. 26 was unforgettable. I barely remember the three hours of entertainment that preceded Warren Beatty and Faye Dunaway incorrectly giving the trophy to La La Land instead of actual winner Moonlight. I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories.

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5 Ways To Turn Negative Press into Positive PR

ImPRessions - Crenshaw Communications

Uber may top the current list of major companies with public relations worries. Its controversial CEO just keeps stepping in it, and even when he doesn’t, the bad headlines keep on coming. The most recent news heralds the departure of company president Jeff Jones after a mere six months on the job. But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emer

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Pitching IRL: Using PR for the Greater Good

Shift Communications

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. This year I challenged myself to use my media knowledge to help one of my closest friends.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Kombucha, Probiotics, and Plant-based everything—Oh My!

5W PR

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. The dust has settled—though there may still be some sand in my suitcase from my West Coast jaunt—which means, it is time to reflect. So here goes, I’ve got my nitrate-free beef jerky and no preservative-added beet chips at the ready (spoiler alert: two huge trends) to fuel this recap.

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Words That Can Make You Trustworthy

Stern + Associates

In today’s post-truth environment, simply presenting the facts isn’t enough. Trust is what matters most in modern communications. It’s what every brand and thought leader aims for: to be seen, The post Words That Can Make You Trustworthy appeared first on Stern Strategy Group.

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To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.” That’s BIG! First of all, congrats. I’ve known you for a long time, and some of the hardest-working people in the industry call you “boss.” So I hope this turns out to be a gre

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Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. To this point, we’ve considered the methodology as our intellectual property. It was part of how we differentiated the Agency, an approach to developing content that recognized that given a choice between dull or interesting, human beings will gravitate.more.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Data Science and Big Data Experts Wanted for Marketing and PR

5W PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Big Data and digital understanding provides better analysis of the results (or lack of them), and such skills also help to pin down and target those who are likely to be most interested in the client’s products and services. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st

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How PR Measurement Can Put a Smile on Your Face

PR News

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it. While a surfeit of tools has made it easier than ever to… Continued. The post How PR Measurement Can Put a Smile on Your Face appeared first on PR News Blog.

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4 reasons your brand’s YouTube videos continue to fall flat

Communications Conversations

You know what’s really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and “user”-generated content. The world of brand-generated content. The former is engaging, interesting, educational and LOL-worthy. The latter is typically stiff, over-produced and typically includes countless marketing claims.

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In Marketing, Always Show Your Human Side

The Stalwart Blog

One cardinal rule in marketing is that people buy from folks that they know, like and trust. That’s true as much for the local coffee shop as it is for online retailers like Zappos. No matter the business or target market, customers want to feel a connection on a personal level with those they purchase. Your brand has a lot do to with that and, by extension, you.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR. From there the function deteriorates from a strategic business initiative to a “how many news pieces did we get last month.

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6 Reasons Why Website Performance Matters

Stern + Associates

In today’s digital world, it is imperative for every brand – businesses and individual thought leaders alike – to have a strong online presence. Well-developed and high performing websites. The post 6 Reasons Why Website Performance Matters appeared first on Stern Strategy Group.

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Why is good social media training so hard to find?

Communications Conversations

Go ahead. Google the phrase “Social media training Minneapolis.” What comes up? A couple academic institutions attempting to pull it off. A handful of agencies. And an Eventbrite list. In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Where are they? Why isn’t anyone doing this?

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YouTube's algorithms need a human touch

Steve Barrett on PR

Concerns about ads appearing next to inappropriate content on YouTube and Facebook's woes around fake news highlight the fact that, while tech is a prime driver of modern marketing and communications, machines are not perfect yet.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Missing in Action: Sheer Passion in Marketing Goes a Long Way

Sword and the Script

Surveys tell us there’s a shortage of digital talent in marketing. Digital skills are important because so much of our lives today is dependent on connectivity. But there’s a characteristic that often goes missing in marketing that counts for a lot more: passion. I was reminded of this in reading a piece by Chris Brogan called Nobody Reads Your Corporate Blog Because It’s Boring.

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Five Ways Brands Can Combat Fake News with Press Releases

Beyond PR

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report , journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. Ninety-one percent of journalists report that the public has lost trust in the media over the past three years.

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Social media giants need to bulk up narrative in questioning times

Mark My Words

Next week Theresa May will be writing to the European Council to declare her intentions to initiate Britain’s withdrawal from the EU. The resounding message of last year’s referendum –for right or wrong- was the country’s desire to ‘take back control’. The message was an alluring one. We have long been told we live in a world of untameable forces. Globalisation cannot be stopped.