Onclusive
JULY 20, 2016
As a programmer, I often have a difficult time releasing my code. I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. I know that public relations and communications professionals can relate. So […].
Cision
JULY 22, 2016
PR has evolved over the years, so it comes as no surprise the way we report about the success of PR efforts has changed significantly too. From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences.
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Melissa Agnes
JULY 19, 2016
When Diamond Reynolds used her cell phone and Facebook Live to live-stream the unfortunate situation she found herself in, mere minutes after her boyfriend, Philando Castile, was fatally shot by a police officer, there was no stopping what would happen next. With the click of a couple of buttons, the story was instantaneously and irrevocably out there, and the world was watching, sharing and drawing their own conclusions.
Ronn Torossian
JULY 20, 2016
Twitter introduced potential impressions and actual ones, but many other social media platforms are adopting the concept and adding it to what they offer followers. So, what is each type of impression and how can you start using them to move your business forward? Potential Impressions A potential impression is the total number of times your comment is shared, tweeted, etc., or your account might show up in users feeds during a set reporting period.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Proactive Report
JULY 20, 2016
A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The study is a tough read if you are not statistically or mathematically inclined, so here’s the Cliff Notes version: After looking at several other studies and then using two different mathematical models they analyzed thousands of queries and results, both commercial and informational.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
JULY 21, 2016
Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. While the goal is to get a reporter to include your company or product in a story, sometimes you get lucky and the reporter turns into more than a business contact.
Melissa Agnes
JULY 21, 2016
Earlier this week I published an article that highlighted the risk and potential impact of live-streamed crises. As a follow-on to that post, in this week’s #crisisready video, I discuss some key aspects that you and your team should be considering, in order to prepare for and mitigate this emerging risk. Have a watch! Tips for addressing and incorporating the risk of live-streaming into your crisis preparedness program.
ZudePR
JULY 20, 2016
In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Twenty-eight months on I’m still here, fighting the good fight.
Cision
JULY 21, 2016
Your audience is looking to engage with brands that understand their needs and desires. Are you able to provide them with what they want? Greg Sherry, executive vice president of communications at Kellen, says brands need to personalize their communication to not only reach, but also engage consumers. In this interview, Greg discusses why brands need to develop unique communication programs, how to begin developing a strategy and how the communication industry has changed and where it is headed
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
JULY 19, 2016
It’s no secret content is king when it comes to PR campaigns , but what are the basic rules for curating a body of content that will have the most impact on your business or brand? Curated content can include original content — written and visual pieces created by you — contributed pieces, or, most commonly, content that’s gathered from around the web.
PRSay
JULY 20, 2016
via LinkedIn. We’re settling comfortably into summer mode now, with minds on cruise-control and thoughts focused on relaxing and letting our cares and worries fend for themselves for a while. And that’s fine…everyone deserves some downtime, especially public relations professionals who tend to be “on” 24/7. But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior.
Shift Communications
JULY 18, 2016
Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations.
Cision
JULY 18, 2016
I’m not sure if you’ve noticed, but there is a lot of buzz around the mobile game Pokémon Go lately (you’ve noticed, right?). It’s been a huge success for Niantic Labs (a company that was spun off from Google and specializes in building apps over Google Maps), Nintendo and The Pokémon Company. And while the urge to go hunt and battle Pokémons may not have overcome you (and this probably is reflective of your age or the age of the people who live with you), there are some immediate and short-ter
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR News
JULY 20, 2016
Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… Continued. The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog.
PRSay
JULY 22, 2016
Earning the APR takes nothing less than immersing yourself completely in the process as if you’re learning a new language. In the beginning of my journey into the Accreditation process, I was confident in my experience. Preparing for the Readiness Review panel, I pulled together my portfolio and practiced my presentation relentlessly. I was convinced that was the hardest part of the process.
Communications Conversations
JULY 22, 2016
By now, most of us know that video is completely taking over Facebook. We heard as much from Contently last week. Heck, some brands are going to an (almost) all-video newsfeed (ah-em, Oreo ). But, thanks to a new piece of functionality recently rolled out by Facebook, brands still have an opportunity to immerse their fans using PHOTOS like never before.
Cision
JULY 21, 2016
Political crises are impossible to avoid, and few organizations know how to handle them once they do strike. Does yours? The recipe for successful crisis mitigation needs to include the right mix of support, planning and communication. By combining these ingredients, your organization will be able to face any crisis that arises and come out on top. So what should go into your crisis mitigation strategy?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Mark My Words
JULY 19, 2016
The comedy is that David Cameron believed his own lie. The tragedy is, so did the rest of us. The Conservative victory at last year’s election sent shockwaves through the media and political establishments. When the dust had settled and the pollsters had been pilloried, it was all so obvious why the Tories had won- or, more precisely, why Labour had lost.
PRSay
JULY 21, 2016
Last month, the racing community celebrated the 100th running of the Indianapolis 500, which took place at the world famous Indianapolis Motor Speedway! As part of the preparations and promotions for the big event, #TEAMEMAR executed a very filled media day for South Florida. It was fun and exhausting but most important, it delivered the results (aka media awareness and coverage!
Beyond PR
JULY 20, 2016
A lot has changed since Herbert Muschel launched PR Newswire in 1954, but one thing hasn’t: The press is still a fundamental element of our society. From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience.
Cision
JULY 20, 2016
Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s resolutions for your marketing efforts. You were so sure that this year — this year! — you would actually work toward those goals. Only now it’s July and…well, those objectives seem to have fallen to the wayside. Not to worry; it’s never too late to start working toward your goals.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR News
JULY 22, 2016
Brand communicators seek to influence the undecided and convince them of the value of the product or service they’re representing. They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. Once upon a time, politicians sought the same end and used similar means. Things have changed.
Steve Barrett on PR
JULY 22, 2016
Consumer companies of all types are assessing their big broadcast and print media buys to see if there are more effective ways to spend their marketing money.
Ishmael's Corner
JULY 18, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list. Here’s the second half. 6. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times.more.
Cision
JULY 19, 2016
Technologies and platforms come and go, but one thing remains constant: the relationships you make. Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Beyond PR
JULY 18, 2016
As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. The upcoming Olympic Games, taking place August 5-21, are the first Summer Olympics to be held in South America. And with global attention turning to Brazil, many organizations are wondering how they can win PR and marketing gold in the host country.
Sword and the Script
JULY 19, 2016
Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. While content marketing “is a time-consuming tactic that requires a commitment” a majority (66%) “consider their content marketing successful” when compared with the compet
Communications Conversations
JULY 21, 2016
You know what’s scary? Knowing you’re on the downhill slide of life. I’m 43–soon to be 44. Average life expectancy for a male in the U.S.: 78. That means, technically, I peaked at 39–it’s all downhill from here folks (but, it’s going to be a helluva ride!). That also means I’m definitely in the midst of the back half of my career.
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