Onclusive
MAY 17, 2016
After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies. But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […].
Cision
MAY 16, 2016
The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” The results
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ImPRessions - Crenshaw Communications
MAY 17, 2016
Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funne
Ronn Torossian
MAY 20, 2016
Search engine optimization (SEO) is quickly and continuously evolving. In order for marketers to stay competitive in this field, they must keep up with the latest tweaks being made to top search engine algorithms. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ReimaginePR
MAY 16, 2016
When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. I know this because I was once there too. After all the hard work spent creating what seemed like the perfect message and eye-catching image to match, I wouldn’t see the engagement I had hoped for.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 19, 2016
Memorial Day is both a somber holiday and the joyful unofficial start to summer, making it ripe with potential PR pitfalls for the uninitiated. Many a well-intentioned company has put their foot in it on the day when Americans remember those who died in service to the country. Those who labor in public relations should thoroughly think through the potential pitfalls of any campaign, but when orchestrating programs around this holiday, it’s more important than ever to be extra vigilant, as the st
Ronn Torossian
MAY 17, 2016
Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their personal brands to cultivating business relationships to sharing their unique voices with consumers, employees and industry peers, senior executives are finding innovative ways to increase their online visibility and drive engagement.
The Resolution Blog
MAY 17, 2016
Join us for a live webinar to find out how to best use Coveragebook.com. We’ll show you how to produce beautiful reports, demonstrate accurate PR metrics and save yourself hours in your busy PR schedule! Join Stella and Laura from the Coveragebook.com team and be taken on a tour of the reporting tool. Register for the FREE webinar here. In under 30 minutes you will learn all of the best tips and tricks, including how to; Customise your report quickly.
Cision
MAY 20, 2016
With so many voices speaking to your audience, what can your brand do to stand out from the crowd? If you’re not leveraging real-time events , your competitors will…and they’ll own the conversation. Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. Reaction time is key to leading these conversations, but positioning will ultimately determine your success.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
MAY 16, 2016
Anyone who has worked in public relations is familiar with the tension created by a live broadcast interview. In an era dominated by branded content and social media, the live shot still stands out. There’s often a bit of nail-biting as we wonder how a company spokesperson will deliver “key messages” in a three-minute chat, or how far a host will veer from agreed-upon questions.
Flack's Revenge
MAY 17, 2016
There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: We Routinely Suppressed Conservative Views. The story hit a nerve, given election season timing and concerns about the growing influence of Facebook and other social networks.
Melissa Agnes
MAY 17, 2016
Welcome to episode #057 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. The wildfires in Fort McMurray, Alberta, Canada have been blazing since the start of May and have so far destroyed over 2400 buildings , including homes and businesses, and have resulted in an evacuation of approximately 90,000 citizens. Having yet to be completely tamed by fire fighters, the truly exceptional part is that, of the approximate 90,000 evacuees, not one person has died on account of the
Cision
MAY 19, 2016
You spend a lot of time creating content, but is your audience paying attention to any of it? Ninety-two percent of consumers trust recommendations from their peers over branded content. Your brand is no longer an authority over your audience, so how can you reach them? You need to connect with the people who do have authority: influencers. Influencers can extend the reach of your content and help you make an impact on your audience.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stuart Bruce
MAY 20, 2016
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160
Flack's Revenge
MAY 16, 2016
By Carmen Ren. We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To me, it is also fascinating!) The efforts to understand our stakeholders from a foreign culture go way beyond overcoming language issues. As a PR student who came to the United States for the first time 14 months ago, I was daunted by the challenge of using English to listen, express, learn, think,
PRSay
MAY 16, 2016
My friend and PRSA colleague Ray Kotcher has said that public relations is a profession that moves “at the speed of light.”. This carries many meanings. News and information travels faster than ever before. Communications professionals must make critical decisions under enormous pressure and in compressed time frames. The reputations of the brands and organizations that we represent can be strengthened or tarnished in an instant.
Cision
MAY 18, 2016
Your audience is bombarded with content every day. With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audie
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
The Stalwart Blog
MAY 18, 2016
Your Google Analytics reports may be haunted by what experts call ghost spam. In a nutshell, ghost spam is neither human nor bot, it’s fake data being sent to your Google Analytics saying that users were referred to your site from domains that never linked to you. The intent is to get your attention and spark enough curiosity so you’ll visit the site to investigate the referral traffic.
Flack's Revenge
MAY 16, 2016
While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area that was unoccupied by defenders. Marketers of today can learn a thing or two from this philosophy.
Shift Communications
MAY 17, 2016
RFPs are rough – for everyone involved. The company that has to create it and then sift through all the responses and the hours of unbillable time that agencies put in to responding with the hope of cutting through all the clutter. Most RFPs are long and arduous and ask many of the same questions. -Tell us about your agency (5 separate questions) and list your capabilities.
Cision
MAY 16, 2016
Your brand is not the only one targeting your audience. You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . Do your public relations campaigns make an impact or fall short of competitors’? If your answer is “I don’t know,” you’re missing out on major opportunities to earn new followers and gain more coverage.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug.
Flack's Revenge
MAY 16, 2016
Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The NY Times Op Ed Smartphones Don’t Make us Dumb challenges conventional wisdom: “…there’s little evidence that attention spans are shrinking… a significant deterio
Ishmael's Corner
MAY 16, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense. Every company claims “people are our most valuable asset.” Every company is fighting competitors for talent. Every company recognizes that first impressions count.
Cision
MAY 19, 2016
You know crises are inevitable, but did you know that 90 percent of them can be avoided with the proper plan? But most organizations don’t have a plan. Instead, they wait until the last minute to rally support. Crisis preparation isn’t something that can or should be saved for the last minute. You need to develop a program now that educates and empowers your supporters – or else you risk letting a crisis crush you.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Steve Barrett on PR
MAY 20, 2016
Let's build on the achievements of The Lagrant Foundation as we celebrate an organization that has been at the forefront of PR's diversity efforts for nearly two decades.
Beyond PR
MAY 18, 2016
In marketing, every day is game day. To take home the win, you need to anticipate buyer needs, react swiftly to shifting industry landscapes and score more revenue with fewer resources. Success cannot rest solely on one person’s skill set. Tackle the challenge of marketing’s ever-evolving playbook by building a team of valuable players. In the latest issue of Brand Quarterly magazine, PR Newswire’s Senior Vice President of Marketing Ken Wincko describes the type of marketers your brand needs.
Waxing UnLyrical
MAY 18, 2016
Guest Post by Elaine Hughes. “Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition.
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