Sat.Jul 02, 2016 - Fri.Jul 08, 2016

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How to Amplify Public Relations With Virtual Reality

Onclusive

Imagine a future where virtual reality is utilized to tell more effective stories, change narratives, and even shift entire brand strategies. It’s been all the buzz lately, but access to this exciting, new technology is an enigma for most. Despite unclear adoption rates, evangelists and technologists alike have continued to charge forth, with fervent belief […].

How To 264
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Behind the Headlines With Daniel Sieger

Cision

If your story isn’t clear and simple, your audience won’t pay attention. So how can you ensure you make an impact? Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. They’ll seek out the rest if they’re interested. In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communica

Education 227
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Crisis Management for Influencers

Ronn Torossian

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. Alerts It’s a simple and easy step, but oftentimes, one that gets forgotten. Find an alert system that works for you. There are a variety of options: free alert systems, paid ones, comprehensive systems, but decide on one and get it functioning.

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Join #PRStudChat for the “Millennials in the Workforce” Twitter Chat on July 19th

Deirdre Breakenridge

In 2015, a Newsweek article quoted Anthony Carnevale, director and research professor from Georgetown University’s Center on Education who stated, “The millennial generation is still lagging in the workplace, just as it did last year. It makes up about 40 percent of the unemployed in the U.S.” How are Millennials finding work in 2016?

Twitter 202
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of public relations has changed. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few y

SEO 204

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What Most Brands Get Wrong When Telling Their Story

ReimaginePR

Over the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. But I’ve also seen my fair share of terrible ones as well. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? Or one that set off alarms?

Brand 149
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Infographic: A Winning Mindset and Approach to Crisis

Melissa Agnes

What does it take to implement a #crisisready culture? For starters, it takes approaching crisis management and crisis preparedness with the right mindset. Following is a little infographic that depicts what I’m talking about. If you like it or think it may be useful to share with your team, feel free to download it or share it along. Click here to enlarge infographic Click here to download.

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Subtext: What do polite phrases in English and American really mean?

PR Matters

Click on the image to watch on YouTube the wonderful subtextual meanings between Annie Hall and Alvy play out as subtitles. Anyone who’s ever watched Annie Hall (1977) , the multi-Oscar-winning comedy movie, will always remember the funny and famous “Balcony Scene” in which Annie Hall and Alvy Singer, the main characters, try to impress each other with what they’re saying while simultaneously thinking very differently.

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How to Spark Interest and Earn Media from Influencers

Cision

The average person spends more than four hours browsing the internet each day…and that doesn’t include time spent on mobile. The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. How can brands ensure their target audiences see and consume their content?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 Bad PR Habits To Break Right Now

ImPRessions - Crenshaw Communications

It’s a cliché that the public relations relations business needs better PR for itself, but did you ever wonder why it suffers from an image problem? Sometimes it’s due to the bad habits of those who practice PR. Every profession has its share of negative stereotypes; some are lighthearted, some have an ounce of truth in them. And some are just damaging!

Pitching 120
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We need to stop saying “My team”

Communications Conversations

I want to talk about a little thing that’s been bugging me lately. It’s not a big thing. It’s not really all that critical to my overall life satisfaction. But, it’s bugging me. Nagging at me. Consistently. It revolves around how people talk about their work teams. Here’s what I hear from some people in our industry: “I asked my team to look at it.

Community 144
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With 6 Toddlers Dead, What Should IKEA’s Next Steps in Crisis Management Be?

Melissa Agnes

IKEA has been in the news lately in association with six toddlers’ deaths. Not something any organization wants to be associated with. The story: Over the past several years – in fact, dating all the way back to 1989 – six toddlers have been reported to have died, and dozens more have been injured, after having an IKEA dresser or chest fall on top of them.

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3 Ways to Measure Brand Sentiment Effectively

Cision

Every day, people both online and offline are talking about your brand. If you’re not listening to those conversations, your reputation could be at stake. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Public relations struggling with the content avalanche

Shift Communications

Public relations as it was, as it had been prior to the past decade, is dead. The idea that we can simply pick up the phone, call a journalist, earn a placement, and see massive impact is gone. We now compete for share of voice, share of eye, and share of mind with millions of news stories a month, plus millions of apps available to every smartphone.

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8 Techniques to Increase Twitter Engagement that are NOT Based on Science

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The math for Twitter appears so promising. At last count, over 300 million people use Twitter. Certainly, at least a few people will appreciate your clever jab at Lady Gaga. Unfortunately, such logic is flawed. The social media platform doesn’t make it easy to get noticed.

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Expert Communications - San Diego Police style

The Stalwart Blog

San Diego's received widespread national attention recently for a sadistic killer who had critically injured and murdered several homeless individuals living in the city streets. Shocking, senseless and scary are the descriptors that immediately come to mind. For days, the police were unable to stop the perpetrator and their indiscriminate, heinous acts.

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Let Freedom Ring: 3 Marketing Tasks to Automate

Cision

This month, freedom is on all our minds. While Independence Day may be more about securing our freedom from England back in the day, as PR and communication professionals, we can also celebrate strategies to free up our time so that we can focus on running our campaigns smoothly. Here are a few ways you can regain your freedom when it comes to certain marketing tasks.

Marketing 159
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Experts be damned: on post-factual communication

Mark My Words

‘Post-factual’ is a phrase we’ve been hearing a lot of lately. Once upon a time you would have been discredited for calling the Bank of England corrupt. Now – as Rafael Behr quotes in his Guardian long read autopsy of the remains of Remain - you can plaster it over a bus and the BBC will give you a free ride. Post-factual is identification politics- it means understanding what it’s like to “walk in my shoes”.

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4th of July posts: Are brands finally learning holiday posts aren’t worth their time?

Communications Conversations

Yes, it is 2016. Yes, I am tired of writing about this topic. And yes, I do have good news to report. Brands may finally be getting it when it comes to marketing on holidays. At least the bigger brands. With a bit of simple research, I found just three of the top 25 brands on Facebook (non-publishers/non-social media sites), using their Facebook feed to wish customers a “Happy 4th” in some way, shape or form.

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From Awareness to Demand Generation, Game of Thrones Style

Stern + Associates

As communications professionals in a world over-saturated with both brands and content, we are challenged to find ways to not only make people aware of our clients’ products, but have. The post From Awareness to Demand Generation, Game of Thrones Style appeared first on Stern Strategy Group.

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Get Into a 7C Frame of Mind: Shonali Burke’s’ Guide to Social PR

Cision

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. But too many run into the same problem too often. What’s holding them back? Many forget that successful social PR stems from actually being social. Brands must go beyond simply posting and hoping for responses. They need to listen and use the data they glean to improve strategies and build better relationships with audiences.

Tourism 149
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Winner in the Kevin Durant Sweepstakes: Owned Media

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from Lebron. But the behind–the-scenes winner in Kevin Durant sweepstakes was “owned media.” Eschewing the conventional news release and press conference, Durant communicat

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Mailchimp and ISEBOX, Sitting In a Tree…

ISEBOX

You love Mailchimp. So do we. And that’s why we created an ISEBOX to Mailchimp integration that allows you to take your ISEBOX Content Room and distribute it in all its beautiful perfection using Mailchimp’s mail distribution platform. It’s super simple to use. Simply login to your Mailchimp account, and login to your ISEBOX account. Visit your MailOut tab, create the MailOut using the ISEBOX Content Room of your choice, and then click the “Create Mailchimp Draft” button.

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EXCEL SERIES: 3 Time-Saving Tips for PR Pros

Shift Communications

While Excel is great for organizing media lists and editorial calendars, it can also help PR professionals when it comes to formatting reports or drafting your latest social media copy. In the latest post of our Excel Series, we dive into three time-saving ways you can use Excel in public relations. Formatting. Let’s say you’re putting together a coverage report, but (the horror!

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What Can We Learn From Chipotle’s New Video?

PR News

Fictitious ad man Don Draper of the AMC hit series Mad Men famously said, “If you don’t like what is being said, then change the conversation” (season 3, episode 2). While it’s inadvisable to take business advice from a TV character, the concept has merit and is used in PR regularly. It’s a savvy move to… Continued. The post What Can We Learn From Chipotle’s New Video?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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PR history – prospecting for archival gold

PR Conversations

The third in our History Week series is a fascinating insight into archival research authored by Emeritus Professor Tom Watson. Archival research is the bedrock of historical writing. The hours, days and weeks spent searching through all forms of archives are akin to the prospector panning through sands and mud in the hope of finding speckles of gold.

Ethics 75
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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” It’s where the money is, too. Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two.

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Kindred and Skeptical: Personas that Buy PR Firm Services

Sword and the Script

There are three types of buyer personas that buy PR firm services: 1) Kindred Spirits 2) Arm’s Length and 3) Been Burned. Those are the findings from research by Drew McLellan and the Agency Management Institute titled, 2015 Agency Hiring & Firing Insights. The research, in the form of a PDF report, is freely available for download with registration, which I did to review it and found the data impressive.

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