Onclusive
MAY 5, 2015
When you’re a busy entrepreneur, there’s nothing worse than having your time wasted. A lot of frustration can occur as a result of others’ carelessness and disregard for your busy schedule and crowded inbox. Many sales and marketing professionals continually … Continued.
Cision
MAY 8, 2015
As public relations firms compete for an ever-broader portfolio of client business, they’re seeking out a new breed of talent to help them grow: people who can connect the dots strategically. Firms are hiring professionals with titles such as “head of planning,” “strategic insights leader” and “brand planning director,” and they are mobilizing this new bench strength to win business formerly reserved for other disciplines.
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Deirdre Breakenridge
MAY 6, 2015
I belong to Gen X and touch the border of a Baby Boomer. We’re clearly not the demographic using Snapchat. Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps. If you go to the Snapchat website, it says, “Snapchat has always celebrated the way that you and your friends see the world.
ReimaginePR
MAY 2, 2015
We were called into a script meeting to fix someone else’s work. It was billed as a brainstorming meeting and it included the senior execs of the production company along with the CEO. What became clear though was the CEO wasn’t looking so much for solutions as he was looking for an audience. Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Flack's Revenge
MAY 8, 2015
I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the opportunity as I new that he and his team would put together a great event. There are some really informative sessions, an awesome list of sponsors, and excellent speakers on the agenda; it is a can’t miss conference, if you work with social media, and
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Proactive Report
MAY 5, 2015
Have you ever walked into one of those networking/cocktail parties at a conference? You know, the one with a couple thousand people in the room all talking at the same time? It can be scary! You probably look for someone you know and hang out with them. However, there are people in the room who could be interesting to talk to and others you’d like to get to know.
ReimaginePR
MAY 7, 2015
A new book called Clinton Cash by Peter Schweizer throws shade on the Clintons and questions the philanthropic motivations of Canadian billionaire Frank Giustra. Schweizer can’t claim to know what really goes on in Giustra’s jet. He has even admitted he has no proof. But I do. Because I’ve been on it. This story involves a girl and Frank Giustra’s plane.
Melissa Agnes
MAY 7, 2015
There’s no denying it. Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it is becoming increasingly difficult for you to get ahead of the story and position your organization as the narrative of its o
Cision
MAY 5, 2015
What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d venture. The spice is what makes the day, not to mention cultural traditions like folklorico dancers, piñatas and mariachi bands. The same holds true with your B2B brand. Some quality is essential to you and you alone. Find out what it is and champion it!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Proactive Report
MAY 4, 2015
We all know that most companies are using social media now. However, exactly how they’re using it is not general knowledge. Someone who knows these insider insights is Dr. Nora Ganim-Barnes of the University of Dartmouth. She’s been studying this for five years now and she shared the 2014 stats for Inc. 500 social media use in an SNCR webinar today.
Polaris
MAY 5, 2015
If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. “Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. Instead, she suggests brands share their message in a meaningful way.
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. So when pitch samples hit my desk for my bad pitch column, Rock The Pitch , or I get pitched myself as a blogger, I know instantly where it’s coming from: a PR professional, a business owner/entrepreneur or someone trying to get an SEO backlink.
Cision
MAY 7, 2015
In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. Once the first speaker stepped to the microphone, however, the online buzz began. The one-day Washington D.C. event had 1,433 total social messages from 699 unique authors. What got the audience buzzing and where did the conversations occur?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Proactive Report
MAY 3, 2015
Communication is all about delivering the right message to the right audience. In fact, some PR experts say addressing the wrong public is the cause of 99% of PR failures. The same goes for what is being referred to as your tribe – the 1000 core fans and followers who truly love who you are and what you so. It may be that you don’t even need that many, but it’s the core supporters who will always be there for you.
Shift Communications
MAY 8, 2015
When was the last time you hopped online thinking, “Time to engage with some of my favorite brands”? If you’re human, the answer is likely “never.”. You never log-on to your favorite social media sites to interact specifically with brands. The brands “just happen to be there,” as you read the news, peruse celebrity gossip, check Gmail, stalk old high-school flames, etc.
Reputation Us
MAY 8, 2015
I recently celebrated a birthday, and as I plod my way through my 30s I find myself in a unique position. Not quite a Millennial and not fully ingrained as a Gen Xer, I often look in both directions trying to balance the lessons learned by those who have come before and the savvy, new […]. The post Curiosity Didn’t Kill the Cat; It Took Us to the Moon appeared first on LTPR.
Cision
MAY 5, 2015
Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Advertising value equivalency once was the gold standard in showing the impact of media impressions, but it has since been surpassed by more concrete and accurate metrics. The industry has made major leaps in PR measurement, allowing you to show the C-Suite (or clients) your PR efforts’ bottom line impact.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
The Proactive Report
MAY 2, 2015
Pew Research released their 2015 State of the Media report this week. And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. However, for half of those top 50 news sites mobile visitors tend to spend less time on the news sites than desktop users.
Shift Communications
MAY 6, 2015
Last week, I was afforded the chance to wear a sharp suit coat and attend a Publicity Club of New York luncheon on the rise of digital video. (Wait. Wait. This isn’t an ad-tech post. Please come back.) This was a publisher-centric panel, with editors from Mashable, FT, WSJ, Fast Company, Vox and USA Today, discussing prevalence of digital video content.
Sword and the Script
MAY 5, 2015
by Frank Strong. One of the first questions I remember Delta’s website asked me when booking travel was my daughter’s age. She’s 4. One fact of that experience I won’t soon forget was that despite having her age, Delta assigned my daughter a seat on our flight 11 rows away. For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together.
Cision
MAY 4, 2015
When Cision and Vocus combined, we promised to innovate both the public relations and social media marketing space. The launch of our new Cision PR Edition and Cision Social Edition is our next step toward fulfilling that promise! To celebrate, we want to hear from you. Whether you work in public relations or in social media marketing, we want you to step up and participate in our #InnovateNow Hashtag Sweepstakes.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
ImPRessions - Crenshaw Communications
MAY 4, 2015
In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. Never mind the category; the words “born out of frustration” immediately piqued my interest. It’s something we can all identify with, and that simple beginning signaled a good story to come.
Shift Communications
MAY 7, 2015
As with many industries these days, people come to agency life from all walks. I can personally attest to this after making my way from the world of college athletics (not as an athlete, mind you # NARP ) to SHIFT this past year. And I’m not alone. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether.
Melissa Agnes
MAY 2, 2015
Welcome to episode #047 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko. Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management. Last week, in part one of this two-part podcast series with Roman Gaponenko, a social media and content strategist for the 2014 Sochi Winter Olympics, Roman and I discussed how to strategize and approach crisis prep
Cision
MAY 8, 2015
Here are some of the media industry stories we’re following this week: The Big News: Chaos at Al-Jazeera America , including CEO’s ouster, executive resignations and a $15 million discrimination suit ( The New York Times ), CBS News veteran Bob Schieffer to host final ‘ Face the Nation ‘ broadcast sooner than first reported ( Poynter ), Tribune Publishing will acquire U-T San Diego ( Chicago Tribune ), Mike Huckabee announces 2016 presidential bid ( POLITICO ) and th
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Reputation Us
MAY 4, 2015
“PR is a process, not a destination” – Part 2 of a three part series. Last quarter I confessed that I am hooked on CNBC’s “The Profit.” As a business owner, I glean countless tips and strategies from the show to incorporate into our professional services. Host Marcus Lemonis, CEO of Camping World, identifies three […]. The post People.
Shift Communications
MAY 4, 2015
From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated culture. This week, we check in with Annie Perkins , a Vice President in our Boston office. Annie offers insight into what day-to-day life is like as a VP, advice for growing a team and more. . What are your main focuses as a Vice President?
Ishmael's Corner
MAY 5, 2015
It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S. operation back in the 2011/2012 timeframe. It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. It was time for our U.S. operation do things differently.
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