Sat.Jan 10, 2015 - Fri.Jan 16, 2015

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#MeasurePR + PRTech = PR’s Bright Future

Onclusive

'Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. The topic? Why, PRTech of course. Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll … Continued.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

'A Guest Post By Sara Capra. Sara Capra. Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women.

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3 Signs You’re Hiring a PR Agency Rock Star

Polaris

'If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. One common belief is that PR practitioners are “good with people.” Of course, we all want to work with pleasant individuals.

Agency 148
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Rock The Pitch #12: Seriously, Why Would I Bother?

Rock the Status Quo

'Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. This one is really vague and begs the question, WHY would I do this? ” You’ll see what she means in a moment. Did you get my FREE eBOOK on pitching media? If not, download it right here !

Pitching 138
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What’s Your Multi-channel Social Media Strategy?

Shift Communications

'Pew Research released an excellent report about social media usage. There’s a lot to digest, from demographics to individual network usage, but one set of facts stood out. Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority of users of every other social network also use Facebook.

More Trending

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4 key skills to be an effective corporate communicator (and strangely, writing isn’t one of them)

Communications Conversations

'Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). I’ve worked on the agency side, consulting with big clients (Beehive/Deluxe). And now, I’ve worked on the consultant side, working with midsized and larger clients (Ingersoll Rand, Baker Tilly, Sleep Number, General Mills and Walmart).

Corporate 112
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Study Delivers Yet Another Proof Point That B2B Websites are Dreadful

Ishmael's Corner

'The AdAge headline screamed “B-to-B Content Fails to Engage Users.”. Forrester Research graded 30 B2B websites based on 10 criteria reflecting the engagement level of the content. The results weren’t pretty. With 30 points possible, the average score was a mere 12.8. “The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying

B2B 109
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Why People Don’t Hate Snapchat Ads

Shift Communications

'The early verdict is in: people don’t mind Snapchat ads. In fact, they actually kind of like them. And brands? They like ‘em quite a bit too. After launching advertising options in October 2014, Snapchat partnered with Millward Brown Digital to provide analysis around the first six ad campaigns featured on the platform. The analysis looked at overall effectiveness of the ads.

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Welcome to the New Home of The Crisis Intelligence Blog!

Melissa Agnes

Nothing has changed except the location of this blog. Once melissaagnes.com was launched, I decided that I wanted my blog to be located here, rather than on Agnes + Day. Why? For a multitude of reasons, but most importantly, because it better aligns with my goals as a crisis management speaker. What does this change mean for you? If you’re subscribed to my blog via RSS, be sure to change the URL in your reader.

Crisis 113
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is there really a shortage of good writers?

Communications Conversations

'This is a common lament among agencies and corporations. It’s not a new issue. Folks have been wringing their hands about the loss of writing skills for YEARS. Heck, I remember hearing about it when I entered the workforce in 1996. However, I think there are a few new factors that really point to a significant shortage of quality writers in our market–and it’s a trend I fear may become worse before it gets better. #1: Journalism jobs continue to disappear.

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Nonprofits: Please Join us for our Free Nonprofit PR Workshop!

Reputation Us

'We’re excited to announce that later this month we will be hosting our annual nonprofit public relations workshop! The FREE event provides local nonprofits with invaluable information, giving them the tools and fundamentals needed to better tell their stories via media, social media and word-of-mouth within the community. Topics covered during the interactive workshop include […].

Nonprofit 106
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The Future of Marketing with David Meerman Scott

Shift Communications

'Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. . We had a chance to interview some of the top thinkers who are driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what is the future of marketing?

Marketing 105
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The Marketing Value of Twitter Centers on Earned Media

Sword and the Script

'Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service.

Twitter 100
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Tune in to my Interview on The Business Success Factory Show

Melissa Agnes

I recently had the pleasure of being on Nicola Cairncross’s popular podcast, “ The Business Success Factory.” It was an interesting experience for me. I’m used to being interviewed by reporters and journalists about crisis-related topics, but I’m not so used to talking about myself for a solid hour, which was the case this time!

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Industry Pundits on Google Using Its Corporate Blog for the “China Bombshell”

Ishmael's Corner

'Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. For a broader perspective, I reached out to a mix of journalists, academic types and communication professionals for their commentary on the anniversary.

Google 85
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SHIFTers’ 2015 Professional Resolutions (and How We’ll Keep Them)

Shift Communications

'Well, it’s officially 2015. Welcome to a new year and a new you, right? If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. As the data indicates, most of our resolutions seem to be made in more of a personal light. While I’m all about running more and spending less, I’m also aiming to make sure I focus on my professional self in the New Year.

eBook 96
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The relevance of informal diction in social media

The Stalwart Blog

'Earlier in the week, Digiday came up with an article about how a number of brands were moving away from corporate language in favor of sounding like a teenybopper on social media. That’s right, you can go on Twitter to find brands such as Taco Bell, Burger King, Chili’s and Applebee’s using the words “ bae ” or “ fleek ” as hashtags. Fueling the trend of the usage of such words even further, Twitter accounts have been created to draw attention to brands that say bae. .

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Become a Weather-Ready Nation Ambassador with the National Weather Service

Melissa Agnes

Note from Melissa: As promised on this week’s episode of The Crisis Intelligence Podcast , here is more information on the National Weather Service’s Weather-Ready Nation Ambassador Program. This post was written by Daniel Noah. Listen to episode #032: The National Weather Service’s crisis communication strategy with Daniel Noah. Weather-Ready Nation Ambassadors.

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Twin Cities PR This Week – Jan. 16

Communications Conversations

'Happy New Year! It’s been almost a month since my last “Twin Cities PR This Week” update. A lot has happened already this year! New jobs. Promotions. New board members. It’s been a busy first few weeks of January. So, let’s get right to it. Changing… Ryan Mathre , who was recently over at Starkey Hearing Technologies (former client) accepted a role over at Medtronic as a senior PR specialist as part of the PR team.

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The ongoing UBER PR trip

Mark My Words

'You can say what you like about Uber, but when it comes to a value added experience to drive loyalty to their brand they are in the driver’s seat. In Uber’s first coordinated, multi-city event, film studio 20th Century Fox is giving users of the ride-sharing service a chance to win exclusive passes to an advance screening of the film, “Kingsman” Though Uber has dabbled in premium cinema experiences in New York and Los Angeles before, this is its first coordinated, multi-city event through

Film 81
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Uh-Oh, Girl Scouts Changed Thin Mints

David PR Group

'It’s Girl Scout cookie season, and I know this because there are 17 cases of the tasty treats in my living room. This annual resolution buster, happily nestled between Christmas and Easter, marks the biggest annual fundraiser for Girl Scouts, and cookie selling remains an iconic rite of passage for young girls (and their moms) throughout the United States.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

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How to pitch yourself as a guest blogger

Public Relations Sydney

'How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. And in essence, that’s what public relations is all about. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. But you don’t have to have your own blog to get involved, you can also consider being a guest writer on someone else’s blog.

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Social messaging’s newest player: Bebo

PR in High Definition

'Bebo is back! If you currently have no idea what I’m talking about, I’ll forgive you straight away, because Bebo is a bit of a blast from the past – it launched as a social network in 2005 and faded from view towards the end of the decade following a couple of changes of ownership and […]. The post Social messaging’s newest player: Bebo appeared first on Firefly Communications.

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The Ugly Side of the Beautiful Game: Why is football so bad at PR?

Mark My Words

'My thoughts from The Drum earlier this week on why football is so bad at PR. The Ched Evans #fail juggernaut rumbles on. This negative fallout reframes football, sucking the hapless into its black hole. The whole affair suggests there is something rotten at the heart of the enterprise. Sadly, the idiot Evans’ hubristic soap opera is just another of a series of scandals that have put football on the front pages this season.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Live Online Event: The Marketing Performance Blueprint Webinar Series

PR 20/20

'An immersive experience in marketing strategy and performance management. The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. At a time when marketers face increasing pressure to measure the return on investment (ROI) of their campaigns and connect every dollar spent to bottom-line results, they are largely underprepared and underperforming.

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How to Develop Modern Key Messages

Solo PR Pro

'Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations – at the time, the term “key message” had developed a bad reputation. Folks were hopping aboard the Cluetrain Manifesto ’s proclamation that “there’s no market for messages,” and robotic-sounding politicians and executives, saying the same words over and over again, had grown annoying and old-fashioned to an increasingly sophisticated public.

How To 65
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Monday Roundup: New Beginnings

Waxing UnLyrical

'Even though the new year is barely two weeks old, it’s easy to fall back into old routines and habits. To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Enjoy! Image: mario via Flickr, CC 2.0. 1. How Do You Start Over After Building a Successful Blog?