Ronn Torossian
NOVEMBER 30, 2017
The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.
Cision
NOVEMBER 28, 2017
First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.
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ImPRessions - Crenshaw Communications
NOVEMBER 28, 2017
It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. But our list has more to do with ideas we feel will elevate the industry as a whole.
Flack's Revenge
NOVEMBER 29, 2017
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award).
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
NOVEMBER 27, 2017
When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. The soup company has been flailing as sales numbers are falling across the board. Recently, shares of Campbell Soup dropped more than 7 percent, as overall sales fell 9 percent since this time last year.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
NOVEMBER 28, 2017
Ta książka nie jest o marketingu. I równocześnie jest o nowej tożsamości marketingu. Nie jest, jeśli rozumiesz marketing na sposób XX-wieczny, jako narzędzie do tego, by za wszelką cenę coś sprzedać. Jeśli chcesz zarobić na produkcie, usłudze, idei, a równocześnie. The post Biblioteka PR: Sztuka rynkologii appeared first on Prowly Magazine.
Stephen Waddington
NOVEMBER 26, 2017
The role of the old is to inspire the young. An inspirational story about how motivated students that work hard, finish first. Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London. He beat well-known bloggers including Neville Hobson, Rich Leigh, Sarah Stimson, and myself.
Ronn Torossian
NOVEMBER 27, 2017
Webster City, Iowa doesn’t quite have the ring of a must-see vacation destination, and that’s just fine with residents. They’re not looking to become the Midwestern version of Orlando or Las Vegas. They just want to be a quaint, attractive town that takes good care of the folks who live there. The kind of burg where people want to be. And it’s a place where Jack Dorsey, the founder of Twitter, loves to be.
Cision
DECEMBER 1, 2017
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and c
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
NOVEMBER 27, 2017
Branża public relations jest w fazie rozwoju, jednak jego tempo ograniczone jest ze względu na czynniki środowiskowe, których wyeliminowanie wymaga wzmożonego nakładu pracy osób zaangażowanych na co dzień w problematykę PR. The post Polski PR: słaba kondycja i daleko od biznesu appeared first on Prowly Magazine.
Shift Communications
NOVEMBER 27, 2017
As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Companies slow down in America between Thanksgiving and New Year’s Day. Out of office auto-replies fly through the digital ether like flocks of birds migrating for the winter. People’s thoughts turn towards friends, family, and home. Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31.
Presspage
DECEMBER 1, 2017
With a mission to empower people to experience the world , Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travelers with the world’s largest selection of incredible places to stay – including everything from apartments, vacation homes, and family-run B&Bs, to 5-star luxury resorts, tree houses, and even igloos.
Cision
NOVEMBER 30, 2017
When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Think of your content contributor guide as a map for creatives to follow.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Prowly
NOVEMBER 30, 2017
‘Fake News’ is not a new concept. But with the revolution of social media, it’s been difficult to differentiate between “real” stories and ”fake” news. The post How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands appeared first on Prowly Magazine.
5W PR
NOVEMBER 29, 2017
Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. Many studies over the years have shown that one of people’s top fears is of public speaking. So, it should not be surprising to anyone that many leaders of companies, even big companies, sometimes get nervous about speaking in front of a group of people.
Stephen Waddington
NOVEMBER 30, 2017
I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already making significant inroads to each of these areas.
Cision
NOVEMBER 29, 2017
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and c
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
NOVEMBER 28, 2017
What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy.
PRSay
DECEMBER 1, 2017
Earning my APR was a long-term goal that kept being pushed down my priority list. Don’t get me wrong; I didn’t ignore my education, as I frequently enrolled in professional development workshops, conferences and webinars. The trending communications strategies were what my clients really needed, right? This is how I justified my APR procrastination.
Barokas
NOVEMBER 28, 2017
Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco.
Cision
DECEMBER 1, 2017
If you ever wondered who to follow for the latest news in Chicago, then this week’s list is for you. Take a look at the top 10 Chicago Tribune staff on Twitter and click that follow button. Metrics were pulled December 1, 2017 and may change over time. 1. K.C. Johnson — Basketball Reporter — 94,251. 2. Brad Biggs — Football Reporter — 92,250. 3.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Public Relations Sydney
NOVEMBER 27, 2017
Social media is a rapidly growing hub for content and information, making it difficult to stay interesting and relevant. With 2.1 billion, 330 million, and 530 million monthly users on Facebook, Twitter, and LinkedIn respectively, it can be extremely difficult to maintain an effective online presence. There is a wide spectrum of potential audiences, but […].
Communications Conversations
NOVEMBER 30, 2017
Interesting post and discussion in our #SoloPR Facebook group a few weeks ago. Long-time #SoloPR, Alison Kenney, made the following post: “Another trend on HARO: queries for corporate blogs. I’m seeing more and more article queries that are actually for posts on company blogs. Sometimes it’s hard to tell there’s a company brand behind the blog too.” That’s actually a fascinating development–on a couple fronts.
Presspage
NOVEMBER 28, 2017
This infographic is about creating a content calendar. There is a world of difference between good intentions and a working, and successful communication strategy. Start by going through at these five steps to help you create a content calendar. Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your med
Stephen Waddington
NOVEMBER 30, 2017
1,000 people have participated in the CIPR’s annual #StateofPR survey. The CIPR is keen to double the sample size. Please consider getting involved. The CIPR State of Profession is underway. It aims to characterise public relations in the UK and spotlight issues and opportunities. The annual report will be published in February 2018. It’s the largest initiative of its kind.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Beyond PR
NOVEMBER 28, 2017
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream?
Ishmael's Corner
NOVEMBER 28, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Karuna Tsang, Assistant Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in.more.
Communications Conversations
NOVEMBER 27, 2017
Voice tech is a topic that’s about as hot as any in the tech and marketing worlds. And, for good reason in many ways. Consider the facts. We know voice tech is growing–24 MILLION speakers are projected to ship in 2017. That’s compared with just 6 million shipped in all of 2016. And, keep in mind, three years ago, these things didn’t exist!
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