Onclusive
DECEMBER 1, 2015
We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].
Cision
DECEMBER 1, 2015
It happens. What is “ it ” ? It is when you mean to stay in touch with someone but haven ’ t. Now six months have passed and you need to email them about a client, an article, a possible business deal. Sound familiar? It ’ s so much easier if you ’ ve had an interaction, any interaction. Providing value in a relationship, even the smallest kind, is important.
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The Resolution Blog
DECEMBER 1, 2015
When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Agile methodologies are a hot topic in the PR industry right now. We’ve met a handful of PR professionals learning from software development in order to better integrate campaigns and work more reactively.
Ronn Torossian
DECEMBER 4, 2015
When you think about it, it’s obvious. When all international Bad Boys of Corporate Innovation started getting into the Space Race, it was inevitable that Jeff Bezos would join them. Recently, Blue Origin, the space exploration LLC owned by Amazon founder and Architect of Modern Consumerism, Jeff Bezos, achieved what it – and everyone else – called a key milestone.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Rock the Status Quo
DECEMBER 1, 2015
(My current skating skills). I was sitting on the sidewalk, lacing up my white roller-skates. A neighbor came out and said, “Good morning, Carrie!” What could I do but strike up a conversation? So we talked about skating and, being the gregarious child that I was, I found myself asking if he would like to learn to skate. He did, so I found myself teaching a swami living in the monastery next door how to skate.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Shift Communications
NOVEMBER 30, 2015
Maybe nobody cares about websites anymore. Maybe we ought to have forgone a website upgrade and instead focus exclusively on our social channels? Maybe a mobile-only site? Call me old school, but I think a cool, clean, compelling corporate website is still an important part of any company’s approach to the marketplace. It’s a brochure, a cultural touchpoint and an ideal place for not only aggregating content in one spot but also for measuring how effective your efforts have been in wooing prospe
Ronn Torossian
NOVEMBER 30, 2015
In NYC, Publix isn’t a big deal. But if you are from the Southeast, particularly Florida, Publix is a little slice of heaven disguised as a grocery store. And when a new location opens, that’s occasion for big news. Recently, residents of Central Florida and Northern Alabama both got new Publix stores. Both openings made huge local news. Here’s why …When George Jenkins founded the first Publix store in the 1930s, he began a longstanding commitment to service and trendsetting his legions o
Mark My Words
DECEMBER 4, 2015
In any move to war we get bludgeoned with the inevitable metaphors of motion. Whether it’s a strategic progression or headlong rush, a targeted advancement or mission creep, there is no turning back from the march of predictable language. Interestingly, in his seminal manual on how to hack our psyche’s mainframe Edward Bernays also captures the motion to emotions.
Cision
DECEMBER 4, 2015
Nova Halliwell is a communications professional living in New York City. . At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Every December, he would drop the three-ring binder on his desk with a resounding thud. “Now that’s a coverage report,” he would say.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Shift Communications
DECEMBER 4, 2015
For five years while in college, I worked nights and weekends at a local cafe. Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru. The skills I gained from years of multi-tasking in a fast paced environment prepared me for the jump into the professional world. I not only learned how to make the perfect latté, but I also developed excellent time-management skills.
ISEBOX
DECEMBER 1, 2015
Did the term “easy” catch your eye? Because if PR professionals know one thing, it’s that it’s far from easy to build solid, meaningful lists of journalists they can rely on for coverage. It’s also not a speedy process. You need to be cultivating these relationships over time, so that when you’ve got a story you want covered, you’ve got a group of media professionals ready to get the scoop.
Ishmael's Corner
NOVEMBER 29, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1.
Cision
NOVEMBER 30, 2015
Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
DECEMBER 1, 2015
In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. [camtable] Speak humbly, but with insight. Citizen analysts speak humbly, but with insight. We live in a world of informational recklessness. Data is twisted and perverted to serve specific purposes.
ISEBOX
NOVEMBER 30, 2015
I’ve had the opportunity to work with dozens of public relations and communications professionals, as a client and partner. Most of them are impressive, hardworking and creative. I’m not quite sure how they manage so many tasks. However, on occasion, I spot a piker. A term begrudgingly used for a person who’s “not a player” or “small time”. Here are the fastest ways that YOU can determine if you are a communications player, or a piker- and how you can make the jump to the “big time”. 1) You have
MaccaPR
DECEMBER 1, 2015
Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? Should we care that barely 4.5 percent of ad, PR and marketing managers are African-American? And why should your marketing department strive to be open to talent that’s from Mali as well as Minnetonka, from Ecuador as well as Edina?
Cision
DECEMBER 3, 2015
Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 percent more effective than traditional advertising. So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Communications Conversations
DECEMBER 3, 2015
SHOW NOTES – December 3, 2015. . “The 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose”. [link]. . SPOTLIGHT: “Holiday Inn Express Delivers First BREAKFA-moji Keyboard”. [link]. . “Is It Time to Ditch Your Company Blog’s Comments Section?”. [link]. . “Should you remove the comments section from your corporate blog?”. [link]. .
Ishmael's Corner
DECEMBER 1, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Few people can consistently amuse in 140 characters. The only person I’ve come across who does is Tim Siedell who parlayed his Twitter account from a job in advertising to writing for Comedy Central.Now, try to be clever in half that space.
PR 20/20
DECEMBER 4, 2015
The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Use the following marketing game plan model , as featured in Chapter 10 of The Marketing Performance Blueprint , to build core strength, spur growth through existing assets, connect actions to outcomes and allocate resources
Cision
DECEMBER 2, 2015
Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become. By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR in High Definition
DECEMBER 2, 2015
Christian’s remit will be to support Firefly’s ongoing mission to bring greater clarity to how campaigns are run, whilst also exploiting evolving channels and tactics to help client organisations achieve their communications objectives. He joins from Threepipe where he led the B2B team, running a combination of PR, social and content-led campaigns for brands such […].
Waxing UnLyrical
DECEMBER 4, 2015
Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. 1. You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else.
PR 20/20
DECEMBER 1, 2015
Andy Crestodina ( @crestodina ), co-founder of Orbit Media and author of Content Chemistry , has a knack for giving digital marketing tips that make your brain happy. He’s either showing you how to set up Google Analytics reports to measure your website effectiveness or providing actionable marketing insights that makes you wonder, 'Why didn’t I think of that?'.
Cision
DECEMBER 2, 2015
Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. And with people, developing a plan is a bit more complicated. So how can you persuade influencers to get on board and help spread the word about your brand?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Solo PR Pro
DECEMBER 1, 2015
Do you have the attention span of a goldfish? According to some sources, human attention spans are shrinking at a rapid rate and topics actually hold our attention for less time than our fishy friends. As PR professionals, we know how difficult it can be to grab – and keep – the attention of our publics.
Waxing UnLyrical
DECEMBER 2, 2015
Guest Post by Jack Dawson. A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. The many steps in between are crucial to the success of your plan. Here are some pointers: 1. Research the audience. Audience research and analysis is essential to forming an effective promotion.
Norton's Notes
DECEMBER 4, 2015
We all know Facebook is the behemoth of the social media world, our clients have to use it, and now it’s gone pay to play, we all have to spend our budgets to use it to get some kind of decent reach, unless you are in the camp that says it’s time to ignore the platform altogether. So with that in mind you would think that Facebook would have a killer customer service team that would be agile, friendly, adaptable and helpful to get you to spend your money in the correct areas right?
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