Sat.Oct 22, 2016 - Fri.Oct 28, 2016

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How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

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2016 PRTech Awards Recap

Onclusive

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations. For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

Radio 233
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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails made public through hacked correspondence made available by Wikileaks.

Privacy 224
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Nintendo continues to innovate

Ronn Torossian

For a generation of kids, Nintendo was THE name in gaming. Sure, there were other companies with other consoles, but they were decidedly also-rans, soundly whipped in the market by the NES and then the Super Nintendo. But the hardest thing about being at the top of the hill is staying on top. Slowly but surely, other contenders broke from the pack. As Sega’s brand dimmed, Sony slammed into the market with the Playstation, then Microsoft announced the Xbox.

Blogging 197
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The New Marketing Mandate for the Advocacy Era

Cision

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which

Marketing 267

More Trending

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5 PR Horror Stories And The Lessons Learned

ImPRessions - Crenshaw Communications

With Halloween around the corner, it’s time to look at a new batch of gory public relations horror stories. We’re talking about situations where things go awry and you’re left wondering how you’re going to make it out alive. You know, moments like the release of Burger King’s lettuce-stomping employee video. Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales.

Hotels 198
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John Neuhart's Dilemma

The Stalwart Blog

I’ve got a good friend who’s a stellar strategic operations and executive consultant named John Neuhart. He’s a dedicated family man and a selfless volunteer in various organizations like the Rotary Club of San Diego and STAR/PAL. I’m proud to call him friend. So it was disheartening to me when someone of the same name - even the same middle initial - who took his good name and smeared it over the Google Search rankings of late.

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Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media. Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns.

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A Simple Measure of Marketing Many Businesses Miss

Sword and the Script

How did you hear about us? The answer to that simple question can provide tremendous insight as to what marketing investments , strategies and tactics are yielding results. While many businesses don’t ask this question, they do ask so many other questions. The registration form for gated content , such as quite papers or webinars , are great examples.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why communicators should be paying more attention to Glassdoor

Communications Conversations

When you hear the name “Glassdoor”, what comes to mind? Employee reviews. Unfiltered opinions on a particular employer. Where you go to research a job before you accept it. Right? But, truth be told, the 2016 version of Glassdoor is a whole lot more. It’s one of the primary places where companies craft “employer brands” online.

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PR Guy Morphs into Travel Writer

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco?

Travel 95
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Behind the Headlines With Nathan Friedman

Cision

The world of PR is constantly changing. Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve.

Airlines 252
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Know your brand; then craft marketing strategy

Engage PR

Jack Milner, account executive, Engage PR. The power of marketing has never been stronger in the business world. Not least because of the burgeoning number of social media and digital marketing channels available today. Having a marketing plan that can work across new platforms as well as traditional marketing options is vital. But what’s more important is that the plan fits with the brand, tone, culture and other nuances that shape the outside perception of your business.

Strategy 111
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Jared’s Crisis Lingers Over Subway

PR News

There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days. Jared Fogle, the brand’s… Continued. The post Jared’s Crisis Lingers Over Subway appeared first on PR News Blog.

Crisis 93
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Dark arts or a peek under the hood of business as usual

Steve Barrett on PR

The "dark arts" of PR and "spinning" have been top of the news agenda this week, as more leaked emails and documents emerge relating to the Clinton Foundation and strategic consultancy Teneo.

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4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

Cision

From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters. But in business, some fears are actually healthy for you…if you know how to harness them. 1. Fear of Failure. Anyone who’s ever started a business knows that there is always that element of operating without a safety net.

How To 237
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Marketing jobs of the future signal sharp turn for industry

Communications Conversations

Last week, I attended the annual MIMA Summit in downtown Minneapolis. As always, a tremendous event (great work by Holly Speath and Bryan Vincent who spearhead the event). And even though my day at Summit was cut short for a few different reasons, I did get to see the two keynotes–Amy Webb and Jim McKelvey. Amy Webb is a futurist and usually talks about trends in a way few others do (using real data and evidence to back up her claims).

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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#SocialPR Spotlight: Dinean Robinson

Waxing UnLyrical

This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson. A Jersey girl who’s been in PR for 12 years, Dinean and I “met” years ago… and then reconnected when I launched SPRV. I loved that she said she’s been “stealing from me” for years, before she finally signed on as a Virtuoso – steal away, Dinean!

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Does your communications plan target the right audiences? How buyer personas can help

Stern + Associates

Quick, pop quiz! You’re sitting down to create your communications plan for 2017. Who are you thinking about? It should be your target audience. If you don’t have your ideal. The post Does your communications plan target the right audiences? How buyer personas can help appeared first on Stern Strategy Group.

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Investor Relations Study: Over 60% of Wall Street Investors Use Mobile Devices

Beyond PR

Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. The comparative flip-flop with individual investors is perplexing: perhaps the tools favored by Main Street are not optimized for smart mobile user-experience (UX).

Mobile 74
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5 Scary PR Measurement Mistakes

Mindful Marketing

By Seedepth. PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Using data to share real information instead of ghostly figures can ensure your future longevity. Don’t be afraid – but avoid these five deadly mistakes! Measuring “Maybes” – The proliferation of data means that PR professionals no longer have to use “possibilities” like impressions and Ad Value Equivalencies as units of measurement.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We sift through reports like we’re mining for gold. We’re hoping for the Eureka! moment, but frequently, we uncover only nuggets of information that give us confidence that we’re on the right track.

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Content Capsule vs ISEBOX , the Rematch

ISEBOX

Healthcare professionals and consumers are demanding information. And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. As a result, life science communications teams are creating and delivering compelling content for drug launches, unbranded campaigns, disease state awareness reports and more. Since most of these enterprises and agencies want to get their information out at lightning speed, having a digital solution that can be quickly custom desi

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Delivering Continuous Impact with Communications: A Director’s Journey

Beyond PR

I’ve loved communications from the moment I set foot in the industry. Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Get our brand on TV? See our name splashed across a popular news segment? Have the local news anchor in my personal contacts? I’ll be the hero of the organization!

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Fighting Sexism in PR: A Need for PRSA Leadership

prTini

As a field, Public relations is approximately 70% female. You’d think such a female-dominated industry would be beyond the sexism so rampant in other industries; however, we witnessed first-hand this morning that that’s just not reality. Theresa Payton, former White House CIO, speaking at #PRSAicon (maybe don’t wear a shirt that keeps us distracted wondering what’s visible) pic.twitter.com/n7Gworh8xw. — Pete Codella, APR (@codella) October 24, 2016.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

So much has been going on, with all the travel… more on that soon! For now, let’s catch up on #measurePR. The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc.

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The Well Written Press Release #10: Segment Your Distribution Lists

ISEBOX

Read Time: 2 minutes. So. You’ve written your press release using all the tips and tricks we’ve learned so far in the Well Written Press Release Series. You’ve ensured it’s actually news. You have done a little friendly journalist stalking. You wrote your release for personas , so that the people who are receiving it want to read it. Your SEO is on fleek.

SEO 70
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The little fire of London

PR in High Definition

As you may know, London commemorated the 350 th anniversary of the Great Fire of London in September this year with a recreation model set ablaze on the Thames. At Firefly, we had our own commemoration too – albeit a little unplanned. On a fairly typical Monday morning at 8am on September 12, we arrived at our Soho Street office to be greeted by six fire trucks, 35 firemen, and lot of caution tape.