Onclusive
FEBRUARY 24, 2015
'One of the biggest challenges young companies face is scaling. More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands. If you’re an entrepreneur currently seeking engineers, you know … Continued.
Deirdre Breakenridge
FEBRUARY 23, 2015
'A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. But we’ve been strategizing and executing around its essential elements for decades. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?
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Flack's Revenge
FEBRUARY 24, 2015
'I really loved the AMC show Breaking Bad. It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start with the new spin off Better Call Saul and try something new – like watching it in real time, instead of having to go back and binge. So far it is great.
Shift Communications
FEBRUARY 24, 2015
'The older I get, the more I care about the next generation of PR pros’ career development. This may stem from having teenage children; I worry about their preparation for Life, Careers, Happiness. Thus I happily offer college students and new graduates some hard-won wisdom, whenever they ask. Here’s what a lot of today’s college graduates don’t understand: I am not alone.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Rock the Status Quo
FEBRUARY 25, 2015
'Want a handy cheat sheet that gives you the sizes of images on major social media platforms at your fingertips? Bookmark this newly updated link or download the PDF. Similar Posts You Might Like: Social Media Cheat Sheet for Image Sizes Using Facebook Timeline – New Image Sizes Want Agency or Career Growth in 2014? Try a Little SMART Planning.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stuart Bruce
FEBRUARY 24, 2015
'The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. More than half (52%) don’t have a professional qualification and most aren’t even bothering to evidence that they are improving their skills and knowledge through continuous professional development.
Melissa Agnes
FEBRUARY 22, 2015
Welcome to episode #038 of The Crisis Intelligence Podcast, with Melissa Agnes and Nick Morgan. Every conversation is two conversations, says Dr. Nick Morgan, President of Public Words. The first, being our spoken words and the second being our body language. In fact, our body language – that second conversation – speaks very loudly to the unconscious mind of those we’re communicating with.
The Stalwart Blog
FEBRUARY 24, 2015
'Image Source: https://saamfarahmand23.wordpress.com/2012/05/22/will-los-angeles-have-an-nfl-team-ever-again/ . Here in San Diego, the top story has been the Chargers apparent snub of the Mayor''s initiative to build a new stadium and keep the NFL team in town. Unbeknownst to anyone outside of the team''s offices, conversations with the city of Carson, about 100 or so miles to the north, were underway to build a stadium and split the costs with its bitter rival, the Oakland Raiders.
Ishmael's Corner
FEBRUARY 23, 2015
'I spoke on “PR and SEO. No Longer a Match Made in Hell” at the Holmes Innovation Summit last week. In the course of preparing for the talk, I had a Mt. Sinai moment. Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.” We would have a conniption (not a long-tail play, but it’s a fresh noun). Yet, we allow the SEO cartel to not only define paid search, but also the non-paid version by “organic search” or “natural search.”.
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Stuart Bruce
FEBRUARY 21, 2015
'The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete successfully allows them to become accredited CIPR PR practitioners. I’ve just completed mine for this year and wanted to share my experience in order to encourage other CIPR members to do the same. I’m surprised by the number of CIPR members who don’t submit their professional learning and development to the CIPR’s CPD process
Shift Communications
FEBRUARY 27, 2015
'In an effort to draw in more users of all types, Medium has made some changes to its interface. Most frequently thought of as a long-form blogging platform, Medium has become a true writer’s platform. But founder Ev Williams wants to dismiss the idea that it must solely support longer content (see “ A Less Long, More Connected Medium ”). Sometimes, he says, quality content is not polished content.
Waxing UnLyrical
FEBRUARY 27, 2015
'If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. Listen; and. 2. Engage. You can’t engage appropriately without listening , which is why the listening bit usually comes first. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else.
PR in High Definition
FEBRUARY 24, 2015
'Today we can announce that global talent management software provider Cornerstone OnDemand has appointed Firefly to handle public relations and digital communications in the UK, and support with European agency co-ordination. Following a competitive pitch process our brief is to increase brand awareness and support the lead-generation process, with a blend of media relations, stakeholder engagement and digital […].
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Public Relations Sydney
FEBRUARY 23, 2015
'Networking isn’t just about acquiring new business, it is about surrounding yourself with a support network for your life in general. You can never have too many contacts! Running a business can be an isolating and stressful experience, but when networking you learn so much about different types of businesses, what is happening in the […]. The post Tips for building contacts by networking appeared first on Public Relations Sydney.
PR 20/20
FEBRUARY 26, 2015
'In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well.
Waxing UnLyrical
FEBRUARY 25, 2015
'Guest Post by Jen Zingsheim Phillips. The February 3 #MeasurePR chat was rollicking! (This is a fun word and should be used more often, IMHO). It was the FIFTH anniversary of the chat, which merited some special fanfare. Guests were Katie Paine (who was a guest on the very first chat!), Johna Burke of BurrellesLuce, and Shonali. Hosting duties were shared by guest hosts Deanna Boss and me.
PR in High Definition
FEBRUARY 25, 2015
'As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. They are great for meeting prospective customers, current customers, journalists and partners. But how can you make the most of the opportunity? Before you even start any planning or event management for any show, […]. The post The Four Ps for trade show PR success appeared first on Firefly Communications.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Solo PR Pro
FEBRUARY 24, 2015
'For any contractor, regular attention to the new business pipeline is critical to success. For many communications consultants, networking for new clients is the only method they ever use or need. But what if your network has dried up or you want to go beyond traditional networking to target a particular company? Tomorrow (Wednesday, 2/25/15) at 1-2 p.m.
PR 20/20
FEBRUARY 24, 2015
'The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on Twitter or LinkedIn. In the last 10 years, the vast majority of businesses have adopted content marketing strategies to attract, inspire and educate their customers.
Waxing UnLyrical
FEBRUARY 23, 2015
'Oscar hangover, anyone? Yesterday marked the 87th Annual Academy Awards. Since its inception, the Oscars (you know the story behind the nickname , right?) have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.
PR in High Definition
FEBRUARY 25, 2015
'Shrove Tuesday, otherwise known as Pancake Day here in the UK, always causes mouth-watering anticipation. Samsung capitalised on the social buzz around this day and came up with an eye-catching social media competition, encouraging followers to submit photos of themselves for their image to be recreated. As a pancake. The winners got themselves recreated in pancake form and […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Solo PR Pro
FEBRUARY 26, 2015
'On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On February 25, 2015, we weighed in with opinions and insight on the following topics of interest: When does it make sense to go beyond traditional networking to gain new business?
Public Relations Sydney
FEBRUARY 23, 2015
'Communication – it’s difficult enough to spell and can be even harder to achieve in the real world. Many professional novelists are secretly astounded at the messages or themes that readers take away from their books. Messages and themes that the author themselves had been quite unaware of. Creating any message, as any writer, copywriter […].
Mediagraphix PR
FEBRUARY 24, 2015
Whether an entrepreneur has hired a PR firm or communications director or they are attempting to do public relations on their own, there are a few key mistakes that they make time and again, preventing them from ever getting covered and their publicist or communication director from doing the job they are paid for. Despite… The post 5 Big Mistakes Entrepreneurs Make With Their PR Efforts appeared first on Best Public Relations (PR) Agency in Delhi, India.
Rock the Status Quo
FEBRUARY 23, 2015
'Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows. Not all of theme are recent, but I found each one of them to be valuable. Registration is required for many of them, but don’t let that stop you. After all, who doesn’t want to grow their knowledge using freebies, right?!
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Shift Communications
FEBRUARY 25, 2015
'As marketers and communicators, we have focused relentlessly on the single influencer. This is the megaphone, the broadcast personality who has the biggest reach, the biggest audience, the loudest voice. It’s why Kim Kardashian can command up to $10,000 a tweet (source: NY Mag ). It’s why social media influence scores and top 100 social media lists seem to matter a great deal.
Melissa Agnes
FEBRUARY 24, 2015
Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Last week I was in Brussels keynoting at NATO’s Public Diplomacy Forum. I certainly learnt a lot, but as a speaker and a consultant, I got the opportunity to teach a lot as well. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters.
Sword and the Script
FEBRUARY 24, 2015
'by Frank Strong. Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008.
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