Onclusive
JUNE 17, 2015
Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued.
Cision
JUNE 19, 2015
This is a guest post by Nova Halliwell, a PR professional in New York City. Forty minutes. That’s how long I waited in a conference room for my future boss to arrive for my second interview. “I don’t know where he is, but he said you could leave if you needed to,” his assistant told me after a half hour. I stayed. Not because I wanted the job so badly, but because I had just returned from a volunteer stint in Nigeria and found myself to be unemployed and in dire need of health insurance.
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Ronn Torossian
JUNE 17, 2015
Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value of lean management, then the shift to it begins to happen. Now, how can [.] The post Using Lean Management to Communicate in a Great Way appeared first on Ronn Torossian 5WPR Founder Blog.
ReimaginePR
JUNE 18, 2015
Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here. Does anyone believe that the ALS Ice Bucket Challenge raised millions of dollars due to the disease’s impact on society? To me, it’s obvious that the Challenge succeeded not because of its overall importance, but because of its momentary and intense relevance in the lives of people who watched and participated.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Resolution Blog
JUNE 17, 2015
So many PR measurement gurus talk about the benefits of Google Analytics. Very few actually share any simple practical advice & prefer to snigger at AVEs. That’s a shame as whilst an amazing tool it’s a bit of a beast to get your head around. Once you do you can measure how well you're doing. Or not. Which of course is the name of the game here.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Rock the Status Quo
JUNE 14, 2015
Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. Sure, reading keeps your eyes and brain busy… but what about your ears? Sensory branding is an emerging marketing tactic that helps create emotion using more than just one sense – it creates an emotional reaction that is linked to that brand.
Melissa Agnes
JUNE 13, 2015
Welcome to episode #053 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas Phelan. When it comes to critical communications, comprehension is imperative. It can literally mean the difference between life and death. And yet, according to recent research conducted by Dr. Thomas Phelan, the majority of “emergency management messages may be reaching their intended audiences, but at a level that is not being understood” In this episode of The Crisis Intelligence Podcast
Shift Communications
JUNE 15, 2015
Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Before we dig in, a bit on our methodology. SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple.
Cision
JUNE 17, 2015
In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ishmael's Corner
JUNE 19, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. Didn’t happen. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that I once I bulldoze the wretched “look and […].
The Resolution Blog
JUNE 17, 2015
This is article 9 by Stella Bayles from the brilliant free e-book, from PR Stack. My PRstack , is a practical guide to modern PR tools and workflow, featuring articles from 18 contributors, curated and edited by Stephen Waddington. Read on, then go and download the complete free e-book. Paid activity is increasingly part of integrated public relations campaigns alongside earned.
Shift Communications
JUNE 19, 2015
In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated f
Cision
JUNE 13, 2015
On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as possible. One poorly timed or worded tweet can gain momentum and spread internationally within an hour. Avoid amplifying the issue by preparing in advance and having team members assigned to each communication platform, including Twitter and Facebook.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Stalwart Blog
JUNE 15, 2015
The word has boxed many of us into an obsolete corner. The fact is we do more than what is thought of as PR. Successful agencies are facilitators of content to key influencers who, while having no vested interest in an organization, feel compelled to tell their audience about the work they do. This, in turn, creates interest and opportunities. But it doesn't have to be through the traditional intermediaries we call the media.
Reputation Us
JUNE 17, 2015
PR and advertising can butt heads from time to time. There is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client. This jockeying for position has inevitably made each agency, firm or company evaluate their offerings and look for new ways […]. The post Facebook Boosting: PR or Advertising?
Shift Communications
JUNE 16, 2015
A week doesn’t go by that I don’t have a similar conversation with a company in the throes of an agency search process. They need more brand awareness, their competitors are dominating the press, and their board wants to know what the plans are to change that. They’ve heard that SHIFT can solve the problem and they want to know what we’d do. Me: “Why do you think you’re not currently getting the type of coverage you need and want?”.
Cision
JUNE 16, 2015
No brand is free from crises. They can happen to anyone, anywhere and anytime, so all organizations must be prepared in the event that a crisis spreads. Having a crisis communication plan in place will help your brand weather the worst crises and come out on top. Crises spread rapidly whether they start online or offline so your communication must be speedy, too.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ishmael's Corner
JUNE 16, 2015
Google wants the best content to win. When a person clicks on the Page 1 results from a Google search and finds useful information, that constitutes a win. As shared in previous posts, Google’s increasing emphasis on content over technical gamesmanship is a good thing for communications professionals. Still, there’s more to it than crafting 500 words that would make Faulkner smirk and flinging the narrative into the online sphere.
Communications Conversations
JUNE 19, 2015
It’s the question I’m sure nearly every social media manager has asked themselves over the last couple years: Why doesn’t Instagram come up with a way to post from your laptop? I know, I know, it’s a mobile platform. But, for brand and agency folks, posting to Instagram from your own mobile device is far from ideal. Let’s run down a few of the inherent challenges and risks in using your personal phone to post to your client’s/brand’s Instagram account: *
Shift Communications
JUNE 17, 2015
As PR pros, our primary job is to secure media coverage for our clients, but what do we do if they don’t have news? It’s not every day that your client receives VC funding, inks a new partnership or launches a new product. One of the building blocks to locking down consistent coverage is creating strong relationships between your client and reporters, and turning your client into a reporter’s go-to resource.
Sword and the Script
JUNE 16, 2015
by Frank Strong. Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Waxing UnLyrical
JUNE 19, 2015
Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. There’s really nothing else to say, so I’ll leave you to think over it as I wish you “happy weekend.” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.
Communications Conversations
JUNE 18, 2015
SHOW NOTES – June 18, 2015. “How Coca-Cola Journey Made the Most of Its ‘Mad Men’ Moment and Drew 200,000 Readers”. [link]. “Report: Social Media is the Slowest Way to Resolve Customer Service Issues”. [link]. “Facebook’s latest news feed change is just too creepy” [link]. “Facebook News Feed changes again: Now it’s all about time spent reading”.
Shift Communications
JUNE 18, 2015
Brands large and small have competitors they’d like to out-sell, out-promote and out-perform. But as much as you’d like to poke around the competition and see what they’re up to, it’s not always ethical. The St. Louis Cardinals are the latest (but certainly not the last) organization to get caught snooping around where they didn’t belong. Several employees of the MLB team are currently under investigation by the FBI and Justice Department for hacking into a rivals network to gather scouting repo
ISEBOX
JUNE 18, 2015
In order to accommodate my ADHD, I’ll often listen to music while working. I supposed it keeps part of my brain occupied so as not to wander too much. So, with the mix of music and PR swirling in my thoughts I decided to clumsily combine the two concepts on how public relations professionals can improve media coverage by pitching reporters. Now, ISEBOX is a great tool to push content out to hundreds or thousands of journalist with awesome multimedia content (“Push it Real Good”).
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Solo PR Pro
JUNE 16, 2015
Most communications professionals have done it, whether they admit to it or not: they fantasize about becoming an independent consultant. So why haven’t you taken action? Solo PR Pros have a great life, and it’s unfortunate that a few urban legends may prevent some professionals from embracing this career path. Don’t let the following myths stand in your way: Myth #1: Being an independent PR consultant isn’t a long-term career path – people just do it between jobs or while building a
PR 20/20
JUNE 18, 2015
Marketing operations are constantly innovated by new technologies, from automation and gelocation to personalization. But, at the heart of branding is one constant element: content marketing. Content drives the narrative behind all campaigns, big and small. It’s the pulse of company culture and the beat of service offerings—constantly pumping purpose and inspiration into your team.
Mark My Words
JUNE 17, 2015
Last Autumn it was ‘100% not true’. This Spring it was ‘absolute nonsense’. On Tuesday the BBC announced that Chris Evans had signed up for a three year stint as Top Gear presenter. Like conkers and daffodils in Summertime, the veracity of past statements becomes irrelevant in the time-space continuum of our mediascape. Evans, the Beeb’s resident man for all seasons, has always been the obvious choice to replace Clarkson. 3.7 million watched his one-off TFI Friday special — a reboot that in retr
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