Cision

NOVEMBER 21, 2016

Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. As a practical matter do we have more influence over the people that we are the closest to ( Dunbar’s number ) or are we able to exert any meaningful influence over our weak tie connections

Social Media 272

Social Media How To Media LinkedIn 272

Deirdre Breakenridge

NOVEMBER 23, 2016

Thanksgiving is a time to give thanks. You should let the people around you, who mean the most, know that your journey would not be the same if they were not a part of your work or your life. At the same time, you can take your thankfulness to a whole new level, by going one step further. You can show your appreciation. If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful.

Skype 214

Skype Industry Storytelling Interviews 214

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of.

Trends 204

Trends Mobile Video Film 204

Ronn Torossian

NOVEMBER 21, 2016

Maybe the concept began as just another “clever” sight gag. Two aging religious leaders, a priest and an imam are sharing tea time. The guys are clearly friends, and they’re clearly aging. At one point in the commercial both guys pull out their smartphones and go to the Amazon app. They search, they click and they order. Days pass and the priest and the imam receive their packages.

Brand 203

Brand Branding Blogging Agency 203

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. 1. We’re No Longer Reaching in the Dark. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads.

Marketing 243

Marketing Television Analytics Tools 243

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found.

B2B 122

B2B Facebook Marketing Social Media 122

PRSay

NOVEMBER 19, 2016

Last fall, I was sitting at my desk in my small website and marketing company feeling melancholy. For over 15 years, I had been working with clients to develop websites and marketing materials. As an entrepreneur with employees, I had done well for myself with regard to obtaining and keeping clients happy. However, I was tired of the work I was doing, and I knew that if I stuck with it, I’d have to invest thousands into research and development to keep pace with the changing technology!

Energy 118

Energy Employee Mobile Technology 118

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

Data-Driven PR 110

Data-Driven PR Data Measurement Trends 110

ISEBOX

NOVEMBER 23, 2016

Read Time: 2 minutes. In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. But even if you did catch our “Guidance on the Guidance,” you probably noticed the lack of step-by-step instructions. If you think that intentionally omitting this pertinent, valuable information is nothing more than a carefully constructed ploy to encourage you to come back and visit our

Pharmaceuticals 88

Pharmaceuticals Chemicals Construction Social Media 88

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

5W PR

NOVEMBER 21, 2016

Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. They made handcrafted beers and delivered them to a thriving downtown area featuring a variety of eating establishments. And then came a new beer they crafted and named “Not Your Father’s Root Beer.” The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations.

Small Business 103

Small Business Publicity System Community 103

PRSay

NOVEMBER 22, 2016

Every PR team approaches an M&A event with a mix of trepidation and enthusiasm. A successful M&A rollout can create tremendous value for the new entity. At the same time, the M&A road is fraught with a plethora of internal and external hurdles – before, during and after the public announcement. For any M&A announcement, the fast-paced nature of the digital marketplace creates an unpredictable PR environment that will always loom over the entire lifecycle of the transaction.

Communications 102

Communications Strategy Analytics Groups 102

Beyond PR

NOVEMBER 22, 2016

Your paid media has little impact on your audience. Why? They’re either ignoring or blocking your ads every time they see them. In fact, 88 percent of consumers state that ads have little to no influence on their purchase decisions. To break down your audience’s resistance, you need to earn back their trust by returning to a traditional approach. Enter (or rather, re-enter) earned media.

Media 79

Media Strategy Analysis Analytics 79

PR 20/20

NOVEMBER 22, 2016

My favorite local hangout is a restaurant less than five minutes from my house. The large food portions, reasonable prices and friendly staff keep my husband and me returning. But, they weren’t always right down the street. Before moving to their current location, they were 10 minutes up the road. When they announced the opening of the new, larger space, most established customers followed them eagerly.

Local 66

Local Software Engineering Web 66

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR in High Definition

NOVEMBER 23, 2016

He aims, he sends and the e-mail bounces straight back. Despite frequent exclamations that “E-mail is dead!”, it is truly alive and kicking and still the primary, and sometimes preferred, means of communication for most. But what if you don’t have the right email address? We first attempt to decipher the company email pattern, hoping that the standard first.last@company.com will reap the intended result.

Tools 63

Tools Web Data Employee 63

PRSay

NOVEMBER 21, 2016

I worked in television news for twelve years before changing professions. I moved into public relations simply because it seemed like a logical next step; plus I had seen other journalists make the move successfully. As I became more immersed in public relations, I began to seek out more knowledge to further improve my abilities. I wanted to know more to better myself and become an asset to my organization.

Study 91

Study Television Course Groups 91

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Side note: this was Angie’s first time on #measurePR as a featured guest, though I’ve been asking her to join for ages.

Measurement 57

Measurement Community Banking Advertising 57

Stern + Associates

NOVEMBER 22, 2016

Get a grip on the wants and needs of your target audience using social listening. The post Do You Hear What I Hear? How Social Listening Leads to Communications Success appeared first on Stern Strategy Group.

Communications 55

Communications Groups Strategy Social Media 55

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PR in High Definition

NOVEMBER 22, 2016

Regardless of the long-term ramifications of Brexit, Europe will continue to be a key region for any business looking to expand its global footprint – eight out of the top ten countries listed in the Global Innovation Index are all based in Europe. If you are looking to get your foot in the door or increase your existing presence within Europe, a strong communications strategy should be a part of this.

Local 58

Local Training Media Training Strategy 58

Solo PR Pro

NOVEMBER 24, 2016

On the fourth Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On November 23 2016, we weighed in with opinions and insight on the following topics of interest: A student asks, what is your favorite personal part of PR?

Leadership 51

Leadership Community Social Media Communications 51

Waxing UnLyrical

NOVEMBER 23, 2016

We’re going to take a break for the Thanksgiving holiday, and I hope you will too. This year has gone by so fast, and so much has happened … we need a bit of down time, don’t you think? Thank you for being a part of my world. I hope you have a wonderful holiday, full of (tasty) turkey (or tofurkey), treats and, most of all, togetherness with those you love.

Banking 57

Banking Training LinkedIn Google 57

Stern + Associates

NOVEMBER 22, 2016

Get a grip on the wants and needs of your target audience using social listening. The post Do You Hear What I Hear? How Social Listening Leads to Communications Success appeared first on Stern Strategy Group.

Communications 48

Communications Groups Strategy Social Media 48

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR in High Definition

NOVEMBER 23, 2016

In an age where whole TV series’ are available to watch instantly and our smartphones constantly update us with news, it’s no wonder that 37% of Brits feel that they don’t get enough sleep. We’ve all taken our laptop to bed in the hope of watching a movie to distract us from the outside world and relax our mind before going to sleep. Yet all this does is keep us awake, leaving us groggy and tired the following morning.

Video 48

Video Communications Agency Blogging 48

Solo PR Pro

NOVEMBER 22, 2016

This week, the US is pausing to celebrate Thanksgiving, and it is a good time to talk turkey about your business in 2017. Planning your business is a lot like planning a Thanksgiving meal. You cannot decide on Thanksgiving morning that you’re going to prepare a feast for friends and family (well you could but it would be stressful and filled with the potential for failure).

How To 51

How To Resources Course Creativity 51

wiredPRworks

NOVEMBER 23, 2016

Showing gratitude is a way to honor relationships, in business and in life. Here are six ways to celebrate Thanksgiving every day. . In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help you do that, here’s a refresh of a Thanksgiving PR post originally published in 2007.

LinkedIn 46

LinkedIn Local Social Media Leadership 46

Mora Communications

NOVEMBER 22, 2016

The Fourth Estate is a term that refers to the press (initially it specifically referred to newspapers) as an unofficial fourth branch of government. One that is vitally important if a democracy is to function effectively. The quote has a few attributions, but it most likely originated with Edmund Burke, a British politician. According to Thomas Carlyle’s book, “Heroes and Hero Worship in History,” Burke explained that there were three Estates in Parliament, but “in the R

Media 40

Media Government Exercises Newspapers 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Norton's Notes

NOVEMBER 22, 2016

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead.

Blogging 38

Blogging Marketing Web Twitter 38

Sword and the Script

NOVEMBER 19, 2016

IBM recently named Michelle Peluso as VP and CMO for the company. According to Adweek the title is brand new to IBM and signifies the growing importance of marketing in the company. The same article also reported, “Peluso will report to Jon Iwata, svp of marketing and communications at IBM, and will begin in the new role on Oct. 3 [sic].”. I had to read it again.

Marketing 94

Marketing B2B Creativity Analytics 94

wiredPRworks

NOVEMBER 22, 2016

#GivingTuesday is on November 29, 2016. Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. Tell us: How did you participate in 2015? What did you learn? What will do differently in 2016? #GivingTuesday Ideas for NonProfit Fundraising. Here's a timeline you can use to keep your plan on track.

Nonprofit 46

Nonprofit Small Business Creativity Corporate 46