Deirdre Breakenridge

FEBRUARY 6, 2018

A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time. Having the chance to study abroad is an opportunity that can open so many doors. Taking in a new culture, possibly a new language, and meeting people from all over the world is all very exciting.

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Study How To Instagram LinkedIn 285

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These five tools can do just that. A digital newsroom. There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Ma

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Tools Analytics Google Measurement 207

Ronn Torossian

FEBRUARY 9, 2018

As a leader, you get to work with people who have been chosen for the jobs they do at your organization. Seems simple enough, but for years, many bosses ignored their employees other than just making sure they got their job done within a reasonable time and done well. Lately, that perspective has changed. Leaders find that investing in their people can do a lot of good for the organization.

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Employee Blogging 150

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation. When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

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Crisis Brand Branding Crisis Management 133

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Flack's Revenge

FEBRUARY 6, 2018

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.” In other words, pardon the interruption as we’ve tried to crack this news nut.

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Facebook Journalism Local Google 120

Ronn Torossian

FEBRUARY 5, 2018

They say rap has finally passed rock in popularity among modern music fans. But someone forgot to tell Bruno Mars. The pop star cleaned up at the Grammy Awards, taking home all six awards for which he was nominated, including best song, best record, and album of the year. Not a bad haul in the year rap was supposed to, finally, reign supreme. That’s not to say rap had a rough night.

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Blogging Media Relations Media 150

Prowly

FEBRUARY 6, 2018

One of the key indicators of sector strength, job growth in the U.S. PR industry, continues its upward trend for the 4th consecutive year, according to a new report by PRunderground.com. The post 9 Years after the Financial Crisis, the PR Industry in the United States Continues Its Slow but Steady Recovery Process appeared first on Prowly Magazine.

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The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” 2018 is the year you need to learn how to measure the value of your work and how ti contributes to the busines

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Analytics Measurement Social Media Data 100

PRSay

FEBRUARY 5, 2018

Most PR professionals spend their careers as ghostwriters. We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. They get there for other reasons — great ideas, an appetite for risk, a deep understanding of customers or technical prowess, among other attributes.

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Communications Employee Leadership Writing 126

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Communications

Melissa Agnes

FEBRUARY 5, 2018

Last week, I had the pleasure of chatting with Shel Holtz about the Crock-Pot and Tide Pod Challenge incidents, on his widely recognized PR Podcast, “For Immediate Release” (“FIR”). My conversation with Shel begins at roughly the 6-minute mark, where we spend a good 15 minutes discussing: Whether the Tide Pod Challenge and the Crock-Pot incidents were issues or crises – and why; The impact of emotion and relatability, and how each of these brands chose to respond to

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Crisis Management Viral Crisis Leadership 100

Steve Barrett on PR

FEBRUARY 9, 2018

Machine learning is ushering in a future that will revolutionize all our lives and open up many new channels of creativity - but it also facilitates those who prefer to prioritize evil over good.

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Creativity 97

Presspage

FEBRUARY 6, 2018

1. Curacao Tourist Board. Although Curacao is a well known holiday destination, their PR team does not sit on its laurels. In an effort to make the transition in their marketing efforts towards digital and inbound marketing, the team adopted a newsroom centric approach. Some key indicators of their new strategy being successful are: Referral traffic from the newsroom to main website has increased with over 180%.

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Examples Strategy Communications System 87

Shift Communications

FEBRUARY 6, 2018

Picture this: It’s Monday morning and your client informs you that the launch you’ve been planning has been moved up to Wednesday! As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. However, it’s CRUNCH time and you need media feedback as soon as possible to make sure the campaign is a success. How do you make this happen – pick up the phone.

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Pitching Report Writing Twitter 84

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR News

FEBRUARY 7, 2018

Kevin Elliott, U.S. director, risk & crisis communications practice at Hill+Knowlton Strategies, has a favorite aphorism about crisis management: “If you treat a bad day like a crisis, you’ll turn it into one. And if you treat a crisis like a bad day, you’ll make it worse.” So should Mark Zuckerberg and company treat comedian… Continued. The post Jim Carrey Wants You to Dump Facebook.

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Crisis Facebook Crisis Management Crisis Communications 88

Barokas

FEBRUARY 6, 2018

Last week, a woman tried to board a United flight with a peacock. Not just any peacock, an emotional support peacock. United, in an effort to become my new favorite airline, refused the boarding of the bird. But before United got my full allegiance, Delta came out and tightened their rules around allowing emotional support pets. United soon followed , and it will no doubt ruffle a few feathers (high five).

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Blogging Airlines System Report 74

Presspage

FEBRUARY 9, 2018

The company's currently serves 23 million customers divided over key markets Germany, the United Kingdom, the Netherlands and Belgium, as well as several countries in Central Eastern and South Eastern Europe, the Czech Republic, Hungary and Poland. Just recently, the company announced its succesful market entry in the USA and Ireland. But offering an array of innovative and sustainable products and services for these markets, challenges the communications team in many ways.

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Strategy Energy Local Retail 83

Shift Communications

FEBRUARY 9, 2018

Twitter, the 140-character stream of what’s happening now, surprised investors by announcing that it was finally revenue-positive after over a decade. Let’s dig into everything they announced. Audience Growth. The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the world; their presence is largely international.

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Twitter Conference Advertising Advertising 74

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Communications Conversations

FEBRUARY 6, 2018

I first met Heidi McGuire three years ago through a mutual friend. She was referred to me for a potential piece of business with Thermo King (at the time). After a couple meetings, Heidi and I were working together. That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage.

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Energy Corporate Travel Internal 68

Sword and the Script

FEBRUARY 6, 2018

A friend of mine was telling me about a political news story last year. I don’t remember the precise angle, but I remember thinking it was outlandish and indicated didn’t think it was true. To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. The article was produced by an outlet that at first glance looked credible.

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Content Marketing Marketing Journalism Financial 68

Beyond PR

FEBRUARY 6, 2018

As PR professionals, the media list may arguably be one of the most important components in your outreach process. Working in PR can be overwhelming and taking the time to building a successful media list can often fall off your list of priorities. However, taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage. .

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Media Pitching Resources Report 73

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Let’s see what the company had to report. User Growth. Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter.

B2C 74

B2C Web Advertising Advertising 74

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The post was about Path. Yeah, you remember Path. The hot new social networking app destined to dethrone Facebook in 2012. Yeah, that didn’t happen. But, that post and Amanda’s note got me thinking: How far have we really come in social media marketing circles in just five years.

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Social Media Trends LinkedIn Media 60

Axia PR

FEBRUARY 7, 2018

3 tips to help you prepare. News headlines are regularly peppered with fear-instilling stories of data breaches and cybersecurity threats that riddle us to the core as we consider how our personal and private information is vulnerable to hackers. These same issues should concern companies even more. Large corporations like Uber and Equifax have already fallen prey to cyberattacks, and health care is the most hacked industry to date.

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Crisis Communications Crisis Data Corporate 61

Wildfire

FEBRUARY 5, 2018

Working in PR, I’ve spent a lot of time over the years researching the best ways to generate ideas. And being in an agency a lot of that focus has been around conducting more effective brainstorms. We’ve worn six de Bono hats, we’ve got out the Play Doh to stimulate the left brain and even eaten peanuts, but I’ve often found the best ideas happen outside of these forums.

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Creativity Hotels Travel Measurement 60

HMA Public Relations

FEBRUARY 8, 2018

When it comes to the Winter Olympics, us Arizona PR pros may not be as familiar with them as the Summer Olympics, so Scott has put it in terms we can understand! [Click below for more]. The post Winter Olympics in PR-Speak appeared first on HMA Public Relations.

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Publicity 53

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Solo PR Pro

FEBRUARY 6, 2018

Maria Coppola, APR, CPRC owner and lead consultant at Coppola PR , recounted a story about a cobbler. Many solo and small business owners have often talked about having “cobbler’s kids’ syndrome,” in which everyone has shoes except the shoemaker. In this account, shared with Maria’s permission, the cobbler and all of his kids have shoes and he may be our new hero.

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Small Business System Policies Financial 51

Axia PR

FEBRUARY 9, 2018

How to cultivate long-term relationships with journalists. Navigating relationships with media representatives is challenging sometimes. Journalists play an important role in spreading the word about your company, which, in turn, helps to build your authority in the industry and get you more clients. Journalists are a key public for your company, and your success depends – in part – on them.

Media 48

Media Industry Company Publicity 48

Karen Freberg

FEBRUARY 4, 2018

I have been a fan of Gary’s for years – and he is someone who has mastered the art (and science in many ways) of establishing a unique brand voice and presence within the industry. I think there are many people who can see how he’s grown and created his own opportunities – essentially disrupting the market and industry as a whole on what is to be expected from a personal brand.

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Social Media Media Education Industry 45