Onclusive
APRIL 27, 2015
When it comes to PR prowess and expertise, there are not many individuals who possess both in droves like Sally Falkow. As president of PRESSfeed and one of the industry’s leading minds on new technology and digital PR, Ms. Falkow … Continued.
Cision
APRIL 30, 2015
Giving back has been the gateway to several effective PR campaigns. Whether you are starting from scratch or seeking to grow an established gift-gifting initiative, public relations gives you the power to reach your target audience through highly credible, third-party sources. While there are dozens of ways to kick off a successful PR campaign, many organizations still overlook the most obvious path that is fully dedicated to supporting communities: philanthropy.
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Ronn Torossian
APRIL 27, 2015
Listen long enough and every self-help guru and business “coach” in the world will eventually tell you to “be you” or “do you” and you will find success. That’s crap. Don’t buy into it. First, you don’t “find” success. It’s not lost, and you don’t have to go looking for it. Success is [.]. The post Three Ways to Elevate your Game Now appeared first on Ronn Torossian 5WPR Founder Blog.
Deirdre Breakenridge
APRIL 30, 2015
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz from D S Simon. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015. The post The State of Digital Video: A PRStudChat Session Recap appeared first on Deirdre Breakenridge.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Flack's Revenge
MAY 1, 2015
So, does information really want to be free? Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It does if you are an insider trading apologist or fair disclosure objector. As I wrote on this blog , research has shown that Regulation FD can be harmful. But others may not agree. It is an interesting area to study, the tensions that exist at the borders of information: what forces want to keep it bottled up, what is our right to know, how do
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Proactive Report
APRIL 28, 2015
Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Writers know that. Movie makers know that.
ReimaginePR
APRIL 25, 2015
59 leaders of some of the most innovative tech companies in Canada today signed this lette r asking Prime Minister Harper to rethink Bill C-51. And me. There were 60 of us all together. Since it went out earlier this week, strangers and friends have reached out to tell me I was brave. “I was too afraid to even like it on Facebook,” I’ve been told. “I was afraid I’d end up up on the Government’s enemy list,” a couple confided.
Communications Conversations
MAY 1, 2015
About a year ago, I talked about 14 things your CEO should talk about on Twitter. It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. You see, it’s actually pretty tough to find Fortune 500 CEOs who are active on Twitter these days (I know, surprise surprise, right?).
Cision
APRIL 27, 2015
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might of been a pretty helpful post for some people, but it could have been very counterproductive for some as well. If you’re using a physical tool (a hammer for example), you would probably decide to use it when you had a nail to drive.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Shift Communications
APRIL 27, 2015
Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Let’s see what changed! Growth. Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44 billion people. Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation.
The Proactive Report
APRIL 27, 2015
REGISTER HERE. Don’t miss tomorrow’s Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY. Here’s a sneak peek – I’ll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Follow me on Twitter.
Rock the Status Quo
APRIL 30, 2015
Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it. Related Posts You Might Like: F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About Video: What You Need To Know About Using Purchased Vector Art Video: Using LinkedIn Company & Showcase Pages for PR This post appeared first on Rock The Status Quo and is written by Carrie Morgan.
Cision
APRIL 25, 2015
Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. You can, and should, write a press release and send it to your targeted media group to drum up publicity. But with so many other channels to promote your clients’ message, why stop there? The truth is, it can be overwhelming to decide what outlets and platforms will work best.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
APRIL 30, 2015
Earlier this month, SHIFT celebrated its 12 th Anniversary. Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sh
Sword and the Script
APRIL 28, 2015
A contributed post by Sydney Holmquist. College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that creeps closer by the day. The truth is though that no amount of schooling will ever really prepare you for the real world as it’s a completely different ball game.
Ishmael's Corner
APRIL 28, 2015
Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. Before jumping into the latest “poor me” piece in The Washington Post, the Pew Research Center delivers a good backdrop for the issue.
Cision
APRIL 28, 2015
No content, no forward motion. Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
MAY 1, 2015
Unemployment continues to sink, with official unemployment at 5.5% and total labor underutilization at 11%. Given this backdrop, how is the professional social network doing? Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Let’s look at the numbers. Growth. LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or
Melissa Agnes
APRIL 25, 2015
Welcome to episode #046 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko. Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management. Roman Gaponenko, a digital strategist who has worked for global agencies, had the opportunity to be a part of the 2014 Sochi Winter Olympics team tasked with social media and content strategy for the world event.
Ishmael's Corner
APRIL 26, 2015
As a PR nerd, when I read a story in a publication that vacuums my attention, two questions immediately come to mind: Was PR the catalyst for the article? What storytelling techniques carry the narrative? Such is the process I went through with the NYT piece, “ A Chinese Billionaire Spinning Research into Investment Gold.”. As for the first question, my guess would be yes, PR planted the seeds for this feature.
Cision
APRIL 29, 2015
Pharma falls into that unenviable category of, ‘we love to hate them.’ These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
APRIL 29, 2015
The 140 character social network released its Q1 2015 earnings. Let’s take a look at where the bird has landed. Growth. Twitter grew quarter over quarter by approximately 5% to 308 million monthly active users. The network’s rate of growth has picked up after a bad Q4 from a membership perspective: Worth noting is that they seem to have saturated their mobile audience growth; the percentage of mobile users to total users has held steady near 80% for three quarters in a row: Ad Revenu
Communications Conversations
APRIL 28, 2015
The first thing I noticed upon meeting Maggie Lamaack is this is one woman who’s not afraid to speak her mind. Or, share her loves (Hello–Tay-Tay! More on that later). I’m drawn to people who aren’t afraid to share their opinions or perspectives–even if they run contrary to popular opinion. And, I also tend to like people who just kinda march to the beat of their own drummer.
Public Relations Sydney
APRIL 27, 2015
Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. To ensure you get your point across it is essential to establish your key messages before any communication with the media or your target audience. Key messages are the […]. The post 5 tips for creating powerful key messages appeared first on Public Relations Sydney.
Cision
MAY 1, 2015
Breaking industry stories we’ve been following this week: The Big News: American Airlines suffers delays due to iPad software glitch ( Money ); The Huffington Post leads in digital news ( FishbowlNY ); Live Nation taking over Bonnaroo ( L.A. BIZ ); and Soundcloud making podcasting easier ( The Observer ). Talking Points: Mom goes viral for slapping son during Baltimore Riots ( CNN ) and Al Jazeera America being sued for discrimination ( POLITICO ).
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PR 20/20
APRIL 28, 2015
So you’ve landed your dream internship— now what? Internships can be a great way to gain knowledge that only firsthand experience can give you, but being an intern can be a little overwhelming at times. Outlined below are ten valuable tips I learned during my internship with PR 20/20 that can help you not only succeed, but excel during your marketing internship.
Communications Conversations
APRIL 27, 2015
Every two weeks, this is where you’ll find who’s been promoted, who’s changing jobs, who’s looking for talent and who’s hosting events here in the Twin Cities. It’s your one-stop shop for all things PR and digital marketing here in town! Want to make it even easier? Sign up for my weekly e-newsletter and you can get all this stuff right in your inbox.
Mark My Words
MAY 1, 2015
Last night Question Time dissolved its usual audience of flustered halfwits and elected another to give Cameron, Miliband and Clegg a proper grilling. As the Guardian’s Owen Jones tweeted this was set up to make the politicians “fear the people”. For what felt like the first time in the election, the slick, tinted-windowed campaign machines were ground to a halt.
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