Ronn Torossian

DECEMBER 28, 2016

When it comes to those affected by the Boston Marathon bombing, after people commiserate with victims and their families, there’s probably not a whole lot of sympathy left for the widow of bomber Tamerlan Tsarnaev, but attorneys for Katherine Russell say they are looking for fair treatment, not empathy. That, they say, is not what their client is getting from the new film, Patriot’s Day.

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Film Blogging Publicity 150

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality.

Skype 149

Skype Interviews Viral B2B 149

Communications Conversations

DECEMBER 28, 2016

It’s time to give up the ghost. There are no “dream jobs.” Yeah, I said it. And you know why? Because I’m living my “dream job.” (outside of running social media for the PGA Tour). And while I’m exceedingly happy with my current role, it’s far from a “dream job.” Because the “dream job” is simply unattainable.

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Social Media Agency Examples Company 127

The Stalwart Blog

DECEMBER 29, 2016

Most end of the year blog posts proudly boast about the author’s achievements over the past 12 months or predict in overly optimistic tones about what will come in the New Year. With all due respect to those articles, I’ve always found that I’ve learned more from my failures than I did my successes. This year brought a bucket full of both for my team and me.

Retail 101

Retail Nonprofit System Analytics 101

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR News

DECEMBER 28, 2016

It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, which now is nearly over, it’s hard for journalists to avoid numerous… Continued. The post How to Get Your CSR Story Covered, Even Now appeared first on PR News Blog.

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How To Corporate Study Blogging 106

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. For the last several, the social network has provided users with a “year in review” and variations like it sort. Users can review this summary and chose to post it to their timeline or not. Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight.

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Twitter How To B2B Analytics 71

Steve Barrett on PR

DECEMBER 29, 2016

This year's batch of shortlisted submissions are a particularly strong group of contenders across the board.

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Industry Groups 60

PR 20/20

DECEMBER 29, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it. Social media is a communication keystone for more than one generation. In fact, research shows that there are nearly 3.4 billion Internet users worldwide. Of those, 2.3 billion have social media accounts.

Small Business 51

Small Business Social Media Employee Tools 51

Shift Communications

DECEMBER 28, 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance.

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Technology Facebook Measurement Policies 83

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Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Looking back on the 2016 segment gives us a snapshot of thought processes, lessons, and insights from a variety of journalists, VP of Communications, PR professionals, communications directors and more.

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Pitching Crisis Consumer Storytelling 211

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. Here are my top 10. All the reviews below were featured in my irregular reading list email: I issued seven in 2016. If you want to receive recommendations like this direct to your inbox in future, sign up here. Sign Up Now. #1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49.

Writing 84

Writing Google Meeting Airlines 84

Ronn Torossian

DECEMBER 28, 2016

Throughout his record-breaking Presidential campaign , Donald Trump had a tumultuous relationship with the media. He used all the screen time he could get, but he constantly criticized, berated and slammed the media in general as well as specific networks and reporters in particular. Now that he’s officially been elected, Trump seems intent on keeping this going.

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Banking Brand Branding Media 236

Shift Communications

DECEMBER 29, 2016

As each year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. When devising a content strategy for a new year, it’s important to take note of what worked, what didn’t work, and why, to plan for next year. Want to see how to do this for your blog? Here’s how. Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload.

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Analytics Google Data Analysis 74

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ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. It was a year of surprises, setbacks, and scandals. Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Samsung’s product recall gets heated. Samsung’s Galaxy Note 7 showed every sign of being the blockbuster it needed to challenge Apple.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Shift Communications

DECEMBER 27, 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectati

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Infographics Analytics Data-Driven PR Social Media 68