Sat.Feb 25, 2017 - Fri.Mar 03, 2017

Trending Sources

Seven Ways to Repurpose Your PR Content

Spin Sucks

Your PR content holds undiscovered treasures that will help you better connect with your audience. Repurposing your content not only ensures it will live longer, but it will increase the traffic to your website, and make you more creative in the process.

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Solving the Challenge of Targeting the Right Media and Influencers


With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully.

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Invest in Your Professional Development or Lose Your Job

PR Expanded

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development goals you set (I hope) in January?

Seven Reasons PR Matters More Than Ever


Never before have I felt that the profession of public relations is under siege as it is now.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Are Millennials Equipped to be Ethical PR Leaders?


Millennial PR pros are heading into higher levels of leadership. They are taking on more responsibility and managing the next generation of new professionals.

Where Earned Media Belongs in the Content Marketing Mix

Spin Sucks

In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing. The post Where Earned Media Belongs in the Content Marketing Mix appeared first on Spin Sucks.

Tackling the many misperceptions of the impact of influencer marketing

Communications Conversations

Hypothetical situation I’m sure is playing out with clients/companies every day: Client says they want to reach a “younger audience.” ” Client says they need to engage these folks, raise awareness for their brand and sell more (insert widget/service here).

Harry Potter, yoga and beer: A magical PR and marketing spell

PR Daily

Going viral is every PR and marketing pro’s dream. How does it happen—and what can you do to capitalize on it when it does? Take a few lessons from the success of “Harry Potter” yoga—an effort to increase class attendance for Isabel Beltran’s Pint & Poses, a weekly yoga class in Austin, Texas.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Celebrating & Sustaining the History of African-American Media


It’s no secret that our country is becoming increasingly diverse. By the year 2055, experts predict the United States will no longer have a single racial or ethnic majority , and this growth is leading many public relations practitioners to rethink the way we approach multi-cultural audiences.

The Big Question: Is Thought Leadership Dead?

Spin Sucks

Is the term thought leadership a buzzword and it's time to shelf it, or is it alive and well, but used improperly? We ask five experts for their thoughts. The post The Big Question: Is Thought Leadership Dead? appeared first on Spin Sucks.

An Exemplary Life: The PR Lessons Anne Glauber Left us

PR News

This was supposed to be a blog about another topic entirely. Yet the news we received late last night from a PR contact has prompted a different blog.

We're hiring for an Account Director: are you up for the challenge?

The Blueballroom

We’re hiring! Yes, lots of us at theblueballroom are shouting it from the rooftops as we need to hire well. But what does hiring well look like for our Account Director role? This is a job I’ve done. It’s a job I love. It’s a job I’m still doing, some of the time.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Putting PR on the Table for Minority Students


PR is a great career field. Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As great as the profession is though, there’s no secret about the lack of diversity.

A PR Agency Survey to Determine Growth Trends

Spin Sucks

This year is a strange one because of the political environment. To better understand what it means to PR pros, Spin Sucks has created a PR Agency Survey. But we need your help! We need you to respond to the survey and share it with your agency friends.

Infographic: The Oxford comma debate

PR Daily

Communicators are passionate about many things— jargon and linguistic mistake s rank high on any list—but few things rile communicators like the Oxford comma. Also known as the serial comma, the Oxford comma sparks a clear divide between communicators. You're either for or against it.

Recognising unsung heroes

The Blueballroom

Celebrating unsung heroes at an awards ceremony last week reminded me just how important it is for businesses to recognise their employees when the time is right. The joy and delight on winners’ faces made this an unbelievably heart-warming event to be involved in.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing


Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Four Client Communication Rules that Will Grow Your Business

Spin Sucks

Client communication is the most important communication strategies we develop as PR pros. Laura Petrolino explains why these four rules of successful client communication will help you stay on the right track and grow your business.

How to expand your reach on LinkedIn—for free

PR Daily

Before you can even attempt to become a power user on LinkedIn, you must understand who spends the most time on the site. If your content is going to catch fire, you must know who most of your second-degree connections are, as they are the gatekeepers to the rest of the LinkedIn network.

The Challenges of Introducing Internal Social Media: The Coordinators’ Roles and Perceptions


Author(s), Title and Publication. Madsen, V. 2017). The challenges of introducing internal social media – the coordinators’ roles and perceptions. Journal of Communication Management , DOI: 10.1108/JCOM-04-2016-0027. Summary.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change?

It’s Time to Refresh Your Marketing Hiring

Spin Sucks

Building a team with a mix of backgrounds, skills, and career paths takes time, but the ROI is worth it. It leads to better solutions and results for your clients, which in turn drives sales. Mike Wasilewski makes the case for hiring nontraditional candidates. The post It’s Time to Refresh Your Marketing Hiring appeared first on Spin Sucks.

16 ways to prove your design expertise

PR Daily


PR Rule #7 - Work With Reporters When A Story Is Negative

The Stalwart Blog

Let me gush over one of my clients for a minute. I'm a big fan of Jerome's Furniture. While I have been for some time, my man crush has elevated over the past few weeks.

Your Marketing Predecessor was Probably a Hot Mess [UML]

Sword and the Script

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks over a multifaceted process the military calls a “relief in place” and a “transfer of authority.”

Why it Pays to Invest in Quality PR Content

Spin Sucks

What does quality PR content really mean? More importantly, how can you evaluate the quality of your PR content? Blake Davies has answers to these and more. The post Why it Pays to Invest in Quality PR Content appeared first on Spin Sucks.

Digital marketers’ guide to social media listening

PR Daily

Never in the history of marketing and public relations have we known so much about the customers we’re trying to reach. They tell the world every day what they think of our products and services—including their likes and dislikes (especially their dislikes).

Montana officials anger local landowners

Ron Torossian

Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards?

Local 18

Celebrity or expertise – which is more important for an influencer campaign?

Media Bullseye

Influencer identification is one of the more important aspects of a public relations, marketing, or communications program.