Deirdre Breakenridge

OCTOBER 30, 2017

PR Expanded Student Series : A guest post by Shawn Bond, a Student at American University. Jeff Bezos said that your brand is what people say about you when you’re not in the room. Because the digital space gives people a new way to take a look into who you are, here are 7 steps to use so digital to work for you. Perform a digital audit. The first step in boosting your brand is understanding what’s currently out there.

Brand 229

Brand Branding Pinterest Instagram 229

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. In fact, nearly 60 percent of brands who are members of the Association of National Advertisers say they have in-house creative teams, which is an increase of about 18 percent over the past seven years.

Agency 189

Agency Creativity Internal International 189

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and concise, is key to your success.

Brand 170

Brand Branding How To Trends 170

Business Wire

OCTOBER 30, 2017

Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle. Every year I look forward to pictures of kittens in silly outfits, outlandish gift guides, intriguing cocktail recipes, and crazy predictions by Futurists. When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December.

Blogging 150

Blogging Publicity Media Relations Media 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

OCTOBER 30, 2017

General Electric is not having a good year. The company has been down of late, with stocks falling and earnings reports landing even lower than many people expected. By the numbers GE has dropped more than 30 percent, making it number 30 with a bullet when compared to, um, 29 other companies that make up the DOW stock average. Yes, you read that right.

Report 150

Report Blogging Company Brand 150

Prowly

OCTOBER 30, 2017

Missteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United). Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right. The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine.

How To 180

How To Brand Branding Crisis Communications 180

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! A little bit of thoughtful “audacity” can often make the difference between a journalist ignoring or embracing your great idea.

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Pitching Strategy Banking Examples 149

Ronn Torossian

OCTOBER 30, 2017

When it comes to company crisis mode, it’s best not to stay there because of a variety of problems. Best to deal with a crisis and leave it far behind, but that’s hard to do if the company faces one problem after another. That seems to be where Uber is these days. The latest … three female engineers at Uber Technologies Inc. have filed a discrimination suit against the company for gender and race bias.

Crisis 150

Crisis Engineering Technology Blogging 150

Cision

NOVEMBER 3, 2017

Now that the Houston Astros have won the World Series for the first time in franchise history, let’s take a look at all the sports radio stations that have been chatting about their historic win. Here are the top 10 sports radio stations in Texas rated by Nielsen Audio ratings. 1. KRLD-FM , 105.3 The Fan — Dallas — 612,900. 2. KILT-AM Sports Radio 610 — Houston — 447,100. 3.

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Radio Sports Media 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

OCTOBER 31, 2017

“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of? The post Explore Feed—Is There Anything Brands Should Be Nervous About? appeared first on Prowly Magazine.

Brand 163

Brand Branding Facebook Industry 163

The Resolution Blog

OCTOBER 30, 2017

A great relationship is the key to a successful client/agency relationship so you really want to make a great first impression. This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are onto a winner. Take time to learn about them and what their job role is like.

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Meeting How To Radio Energy 120

PR News

OCTOBER 31, 2017

I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption. Already I’m having mid-January visions of discarded Christmas trees on… Continued.

Trends 127

Trends Blogging Crisis Management Corporate 127

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs.

Communications 119

Communications Case Study Training Reputation 119

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Communications Conversations

NOVEMBER 2, 2017

Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football game–both in terms of the matchup, and size of the crowd in attendance. The St. Thomas/St. John rivalry has been around for decades, but when they played at Target Field on Sept.23, both were ranked in the top 20. And, 37,000+ people were on hand to see it–making that game the biggest D-3 football game in history.

Case Study 113

Case Study Journalism Study Instagram 113

Ishmael's Corner

OCTOBER 28, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist. Supply can probably accommodate 1 percent of demand (at the most).

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Storytelling Pitching Company Communications 114

Prowly

NOVEMBER 2, 2017

Facebook może utrudnić użytkownikom oglądanie treści wydawców, chyba że ci zgodzą się płacić za ich promowanie – straszyły nagłówki portali branżowych w ubiegłym tygodniu. Jak do tematu podchodzą eksperci? Czy marki rzeczywiście mają się czego obawiać? The post Explore Feed – Czy marki mają się czego obawiać? appeared first on Prowly Magazine.

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Facebook Social Media Trends Media 91

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users.

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Facebook Social Media Mobile Media 87

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Communications Conversations

NOVEMBER 1, 2017

Last week, I attended a momentous event for those of us here in Minneapolis. Our 100th Social Media Breakfast. No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since.

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SMB Social Media Case Study Marketing 99

Steve Barrett on PR

NOVEMBER 3, 2017

Whether they accept they are media companies or not, the social media behemoths have to pay more attention to security and be subject to the same rules and regulations that mainstream media players abide by.

Google 82

Google Twitter Facebook Social Media 82

Prowly

OCTOBER 31, 2017

Przygotowując publikacje webowe, dążymy do stworzenia przestrzeni, która na tyle dopasuje się do potrzeb czytelnika, że stanie się integralną częścią jego codzienności. Jeśli artykuły są wygodne w odbiorze, rosną szanse na to, że jednorazowy odbiorca stanie się stałym czytelnikiem. The post Wpływ typografii na czytelność tekstu appeared first on Prowly Magazine.

How To 80

How To 80

Stephen Waddington

NOVEMBER 1, 2017

Listening is fundamental to good relationships and critical to organisational communication. But it’s a much underrated skill that is seldom taught. My grandfather was an incredible listener. We’d work on a shared project in his workshop. He gave me his time and attention. They are two of the most valuable things in anyone’s gift. I don’t ever remember him offering a solution but that was part of his skill.

How To 76

How To Survey Tools Data 76

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Communications Conversations

OCTOBER 31, 2017

Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. Our panelists, Kevin Hunt (General Mills and my podcast partner-in-crime), Krysta Larson (director of external communications and content at CH Robinson) and Chris Havens (internal communications manager at Best Buy) did a fantastic job talking about how their corporate blogs have evolved the last 2-3 years.

Blogging 74

Blogging Employee Newspapers Corporate 74

Barokas

NOVEMBER 1, 2017

Before I discovered PR, I was dead set on becoming a fashion journalist. Until I took my first college course on it, I didn’t even know what PR was. In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. At the time, I probably equated the profession to an event planner more than anything else.

Report 68

Report Fashion Pitching Journalism 68

Stuart Bruce

NOVEMBER 1, 2017

The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Like all reports from the Taxpayers’ Alliance this one is flawed and inaccurate.

Measurement 68

Measurement Publicity Case Study Government 68

PR News

NOVEMBER 1, 2017

You hear it often: PR pros and journalists are linked; they’re part of the same ecosystem. If so, PR pros and journalists have to be hanging their heads a bit lower today. This page pointed out months ago that it was a sad day for PR when revelations surfaced that a PR executive, Rob Goldstone,… Continued. The post Lessons for PR During Journalism’s Bad Week appeared first on PR News Blog.

Journalism 73

Journalism Blogging Crisis Management Crisis 73

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Sword and the Script

OCTOBER 28, 2017

A few years ago, I got an email at work from headquarters. We were a fairly big brand, I was in a divisional office, and the New York office wanted to take a public stance on a local political issue. Many of the tech companies had already done so, and HQ sensed pressure to follow suit. I’ve long believed businesses should generally avoid politics and looked to data to make a case for political abstinence.

Brand 67

Brand Branding Local Google 67

Waxing UnLyrical

NOVEMBER 2, 2017

Guest Post by Jen Zingsheim Phillips. The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

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Measurement Advertising Advertising Community 77

Axia PR

OCTOBER 30, 2017

October 30. To most it’s just another day of the year. However, in the public relations and journalism worlds, it’s a day to celebrate. October 30 is National Publicist Day. (See also: What’s the difference between publicity and public relations? Hint: PR strategists hate when we call them publicists.). On this day in 1906, well-known public relations pioneer and productivity consultant Ivy Lee wrote the first documented press release.

Journalism 69

Journalism Publicity Media Relations Media 69