Sat.Jan 21, 2017 - Fri.Jan 27, 2017

Trending Sources

What You Need to Know About LinkedIn’s New Changes


LinkedIn recently announced significant changes to its desktop and its search functions. Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. The most noticeable change to LinkedIn’s desktop is its sleek new appearance. Search.

Five Leadership Lessons Learned from a Toddler

Spin Sucks

Just when you think you have life figured out, a baby comes along and makes you question everything. But there are leadership lessons in it, if you listen. The post Five Leadership Lessons Learned from a Toddler appeared first on Spin Sucks. entrepreneur Leadership confrontation delegation LMGTFY negotiations play productivity smell the flowers spin sucks book threenager why

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros


By Seedepth. PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. Will 2017 be the year that impactful PR measurement goes mainstream? We hope so! Erin D.

Employee engagement is built on trust, which is more important now than ever

Holtz Communication + Technology

Employee engagement—that state when employees are motivated and able to give their best every day, committed to their employer’s goals and values—is woefully misunderstood. In response to low engagement scores, companies have invested millions of dollars in programs that may improve job satisfaction but have nothing to do with engagement. If they’re for you, you win.”

Harness the Power of Influencers and Advocates

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What does it take to get employees to keep coming back to your communication app?

Holtz Communication + Technology

A lot of employee advocacy programs rely on apps that deliver content for employees to share. It’s a reasonable premise: These apps make it easy for employee ambassadors to find and share content they think their online communities will find interesting. There’s a problem with this premise, however. If the app itself isn’t engaging, employees won’t make a habit of opening it. That’s how you win.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. And those shoes are pretty uncomfortable. As the Trump and the media squared off, I was struck by a provocative post about Trump’s PR skills.

The Fireside Chat: Customer Experience with Jay Baer

Spin Sucks

In the inaugural Spin Sucks Fireside Chat, Jay Baer joins Gini Dietrich to discuss customer experience, talk triggers, and licorice. The post The Fireside Chat: Customer Experience with Jay Baer appeared first on Spin Sucks. Related Stories Spin Sucks Year-in-Review Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage What Alternative Facts Mean to the PR Industry.

4 great ways to reach journalists online

PR Daily

Pitching to journalists is tougher than it used to be. The number of PR practitioners is growing, while the number of journalists is shrinking. PR pros are frustrated that journalists ignore them; journalists are annoyed by the amount of pitches they receive, especially ones that are off topic. It’s a problem begging for a solution. Here are some techniques to make the best use of social media: 1.

Top 15 Free PR Ideas to Grow Your Online Business

FIR Podcast #71: The Historic Decline in Trust

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Steve Crescenzo, Steve Lubetkin, and Jen McClure joined host Shel Holtz to discuss a range of topics with an overarching connecting theme: trust and its decline. This week’s stories include…. Sean Spicer, the White House Press Secretary, held his first press briefing, which violated “the top two tenets of being a good PR person,” according to one analysis.

2017 Edelman Trust Barometer


This post appears courtesy of Edelman. The full study can be found here. It’s 2017, and trust is at an all-time low. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. Concluding the fall of trust, the Trust Barometer found that 53 percent of respondents believe the current overall system has failed them – it is unfair and offers little hope for the future.

The Brave New World of Crisis Communications

Spin Sucks

Crisis communications in our always on, online world is not a spectator's sport. Make sure you are prepared to respond when a crisis hits. The post The Brave New World of Crisis Communications appeared first on Spin Sucks.

Instagram Announces ‘Stories’ Ads, Business Analytics


Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories  have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. Soon, brand managers will be able to reach those users with  full-screen ads. Now, more than 150 million Instagrammers use it daily.

How to Identify the Influencers You Need to Engage

4 tips for writing better captions on Instagram

PR Daily

Oh, the elusive perfect Instagram caption. Have you ever sat with a photo loaded and edited on Instagram and didn't post for hours because you couldn't come up with a caption you liked? In case you, or people you know, ever go through this, here are four steps for writing an outstanding Instagram caption: 1. Keep it short: Short means short: three or four lines of text, about 200 characters.

Assessing Trump’s and Clinton’s Public Relations Efforts: Implications for Practice


The recent inauguration of President Donald Trump marked a historic transition when someone with no political experience now occupies arguably the most powerful position in the world. In explaining the unexpected outcome of the election, many pundits credited Trump’s communication effectiveness and ability to directly “reach the people.”. However, this may be an overly simplified explanation.

Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage

Spin Sucks

How is a virtual PR agency different from a brick and mortar one? Amy Laski argues the structure means clients invest in brains, not bricks. The post Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage appeared first on Spin Sucks.

PR Leaders Agree: It’s OK to Be a Bad-Ass

PR News

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months.  If the on-stage commentary from the honorees is any indication, however,… Continued. The post PR Leaders Agree: It’s OK to Be a Bad-Ass appeared first on PR News Blog.

How Leading Companies Tie Employee Advocacy to Business Outcomes

13 books all communicators should read

PR Daily

If the cold weather and limited daylight hours have you searching for communications inspiration, check out some of these brilliant books for fresh ideas and insight: 1. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal ". According to Author Oren Klaff, the process of creating and presenting a great pitch isn't an art—it's a simple science. John C. Ethos 3.

Combating “Post-Truth” with Honesty and Integrity


This weekend we watched as the White House spokesman presented misinformation and then reprimanded the media for reporting facts. This comes on the heels of backlash over fake news in social media that has raised skepticism and created confusion in the public. They wondered at how we find ourselves in a “post-truth” society with a diminished respect for integrity and accuracy. Page Center.

Gin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous?

Spin Sucks

On this week's Gin and Topics, Ellen presents an alcohol brewing machine that can either be awesome or disastrous. Gini Dietrich has that and more. Check it out! The post Gin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous? appeared first on Spin Sucks. Related Stories Gin and Topics: Thanks Obama Gin and Topics: The Last Episode of 2016 Gin and Topics: Look Younger and Skinnier in the New Year.

Media 44

Three PR tips for Navigating the Trump Administration

RH Strategic Insights

For PR agencies with a stake in DC policymaking and regulation, navigating any presidential transition is challenging and the Trump transition is no exception. Beyond the fact that few people know what policies the president will implement, there are new officials joining government agencies, changes in congressional and committee leadership, and right-of-center think tanks moving. Read More. The post Three PR tips for Navigating the Trump Administration appeared first on RH Strategic. Current Events PR Insights

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Are these 4 résumé mistakes undermining your career?

PR Daily

As a manager who's hired employees and as a journalist who regularly covers career-related topics, I understand what employers want on a candidate's résumé. From your layout and. font choice. Most (if not all) job seekers are aware of this fact and understand how important their résumé is. Listing every single position you've ever held. Using clichés and buzzwords. Omitting key information.

3 PR Lessons From The Alternative Facts Debacle

The Stalwart Blog

Politics aside, companies should use the incident as guidance for what NOT to do. Watch this piece to see what the 3 lessons are

Company 26

Pay to Speak at Your Social Media Conference? Are You Drunk?

Spin Sucks

How would you feel if you were invited to speak at a conference only to find out you actually have to pay to speak? Astonishing, right? Would you consider paying to speak at an event? Here is what Danny Brown has to say. The post Pay to Speak at Your Social Media Conference? Are You Drunk? appeared first on Spin Sucks.

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. What’s the secret?  Well, a large part her success is relationships.  It is, after all, called Media Relations. Do your Homework. Read their blog. 

Twitter launches its own Instagram profile

PR Daily

When you’re scrambling to boost user numbers and your reputation, turning to a rival to promote yourself might be necessary. That’s what Twitter executives must have thought when the platform joined Instagram. When Instagram first arrived on the social media scene, its popularity was fueled by the ability to embed your Instagram pics into your tweets. That feature was short-lived. Image via

Talking Points Event Series: How fake news is already impacting the corporate and media worlds

Communications Conversations

Can fake news negatively impact your company’s reputation and stock price? Can fake news negatively impact the reputations of your corporate executives? And how is fake news impacting the media as trust levels among readers continues to erode? These questions are on many PR,  corporate communications and media people’s minds in 2017. And, for good reason. You can sign up here. Feb. 8.

Five Ways PR Pros Can Combat Fake News

Spin Sucks

Fake news is not only a national security issue, but the problem reaches beyond politics, into media and culture. How can PR pros fight fake news? Allison Symonds shares five ways to get you started. The post Five Ways PR Pros Can Combat Fake News appeared first on Spin Sucks. Related Stories Seven Ways to Launch a Product Without a News Release What Are Your 2017 Content Marketing Goals?

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Crafting the Data-Driven Pitch. Make money?

Pepsi to tout sugar-free drinks at Super Bowl LI

PR Daily

Pepsi is going sugar free—at least for the Super Bowl. The soda company is sponsoring the the Feb. game’s halftime show for the fifth straight season, but this year’s sponsorship will be different in that Pepsi isn’t highlighting its signature full-calorie carbonated beverage. The move is a departure from the company’s previous sponsorships, where it touted its flagship (and full-sugar) soda.