Onclusive
NOVEMBER 19, 2015
For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.” *dismissed, made to feel inferior, downgraded, lower in rank/status But now, ladies and gents, the tides are a’shifting (not sure what accent I’m going for here, but it’s really working for me right now)…ahhh yes, PR […].
Cision
NOVEMBER 17, 2015
If you share others’ content, you might be breaking the law. And copyright infringements could have hefty consequences for your brand. But staying informed can help you protect your content, boost your reputation and keep your brand compliant with copyright protection laws. Avoid unnecessary litigation and fines! Brush up on your copyright knowledge with our free white paper!
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Polaris
NOVEMBER 17, 2015
Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. While many marketers and owners typically ask for one, a news release is neither essential nor needed … although it’s often helpful.
Melissa Agnes
NOVEMBER 15, 2015
Welcome to episode #055 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. The law enforcement industry has been struggling through a lot of heat lately. Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Resolution Blog
NOVEMBER 17, 2015
I’m feeling inspired. The reason? PR teams are buzzing right now. In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s working. The PR industry, especially in the UK has been guilty of negative navel-gazing in the past. We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doe
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ishmael's Corner
NOVEMBER 16, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. In the latest bullish show from TechCrunch, Alex Wilhelm looks into the camera, laments the state of the journalism and recites these “horrifying” statistics: There are 4.6 PR.more.
Communications Conversations
NOVEMBER 16, 2015
On Saturday, I had the opportunity to speak at the sixth annual Minnesota Blogger Conference–an event I helped start with Missy Berggren years ago. Nowadays, Jen Jamar and Mykl Roventine run it, and they are doing a WONDERFUL job. After my limited experience at the event on Saturday, I just can’t say enough good things about what they’ve done with that event.
The Resolution Blog
NOVEMBER 16, 2015
Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the exciting aspects of PR. In this quest we’ve recently created the 'Coverage Book Clipper' Chrome extension, enabling you to avoid the faff of constantly copying and pasting your brilliant coverage URLS ready to be imported into coveragebook.com.
Cision
NOVEMBER 19, 2015
The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years. But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Proactive Report
NOVEMBER 17, 2015
DOWNLOAD THE PDF. GET THE FREE 15 LESSON EMAIL COURSE.
PR Matters
NOVEMBER 20, 2015
One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms. Keep them in mind before you sign the dotted line. You’ll stand a greater chance of keeping your sanity and reputation intact.
Shift Communications
NOVEMBER 17, 2015
A universal reaction to my taking a month-long sabbatical has been a combination of, “What?! How can I get that perk too? Can you get me a job at SHIFT?” The answer to the first question is simple: put in five years towards growing your PR career at SHIFT and voila, you’re eligible. To the second, if you’re interested in a career here we have plenty of opportunities across our four offices — apply here !
Cision
NOVEMBER 14, 2015
Influencer marketing is on the rise as 59 percent of professional communicators plan on increasing their budgets for this tactic over the next 12 months. Why? An ROI of $6.50 for each dollar spent. Finding the right influencer takes time, patience and accurate social media monitoring tools. Once you’ve curated a list of potential influencers, you must check that they are relevant to your industry, have the audience reach you are aiming for, and engage and resonate with their followers.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Mark My Words
NOVEMBER 20, 2015
The formula for the Christmas Ad is out and even PRs are having a go. John Lewis’s Man on the Moon and Sainsbury’s Mog the Cat may have been beamed out into the national conversation courtesy of big budgets, social media overkill and appearing on platforms that still demand attention; but a bundle of Christmas-themed videos released online by every brand under the grey clouds shows that you don’t need the budget of an Oscar-bait film to tap into the seasonal magic.
PR 20/20
NOVEMBER 17, 2015
The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used? Google defines big data as: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. . An example of big data in action is Walt Disney’s use of the wireless tracking “MagicBands” in their parks.
Shift Communications
NOVEMBER 17, 2015
A universal reaction to my taking a month-long sabbatical has been a combination of, “What?! How can I get that perk too? Can you get me a job at SHIFT?” The answer to the first question is simple: put in five years towards growing your PR career at SHIFT and voila, you’re eligible. To the second, if you’re interested in a career here we have plenty of opportunities across our four offices — apply here !
Cision
NOVEMBER 16, 2015
Finding influencers may be time-consuming, but it isn’t hard to spot them. Follow along on Twitter or Instagram for any amount of time, and they rapidly rise to the surface. But which ones are right for your influencer marketing program? The answer is partially found in doing the research. You look for people who are relevant to your brand and industry; pay attention to their reach; and establish that they have an actual, engaged audience.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Waxing UnLyrical
NOVEMBER 16, 2015
Drum roll, people! My VERY OWN online course is here! Yes, I’m excited… that’s putting it mildly. After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. I have been wanting to do this for YEARS, and finally, finally have made the leap of faith.
PR 20/20
NOVEMBER 19, 2015
Remember when Myspace and Friendster were a novelty? Roughly 12 years ago, no one could have predicted the impact sophisticated social networks would have on international business, communications, activism and culture. There are more than 1.23 billion monthly active users on Facebook, 396 million on LinkedIn, 307 million on Twitter, 100 million on Pinterest … and that’s just a shortlist.
Shift Communications
NOVEMBER 16, 2015
In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. The Citizen Analyst Manifesto. Click for a printable poster PDF. You must be curious of nature, and dedicated in heart; Speak humbly , but with insight ; Seek truth in your data, yet not hold it too high; Ask boldly.
Cision
NOVEMBER 19, 2015
When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond? Sixty percent of organizations lack a specific strategy to put out the fire. Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Crises, both internal and external, hit brands every day. Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Solo PR Pro
NOVEMBER 17, 2015
An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.
Waxing UnLyrical
NOVEMBER 20, 2015
The November #measurePR chat took place on November 3rd. Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.
Shift Communications
NOVEMBER 20, 2015
You’ve taken all of the initial first steps of conducting a survey. You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage.
Cision
NOVEMBER 19, 2015
“If content is king, then context is emperor.” — Marc Landsberg. Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. Everyone has ideas and ways to share them. But unless those ideas are turned into addressable metrics, they’re pretty useless. In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consume
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Rock the Status Quo
NOVEMBER 18, 2015
Finding time for media training can be difficult. It’s one task on a massive to-do list. However, some of the best value-adds we can bring to a client relationship take virtually no time at all. Seconds, even. These, for instance: Sending readership demographics right before an interview. (thirty seconds). Discussing what to wear or not wear before a TV interview.
The Resolution Blog
NOVEMBER 18, 2015
It's been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social share counts of any URL using the current method. You can read the official statement from Twitter here about why they are removing counts: https://blog.twitter.com/2015/hard-decisions-for-a-sustainable-platform.
Shift Communications
NOVEMBER 20, 2015
You’ve taken all of the initial first steps of conducting a survey. You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage.
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