Sat.Feb 11, 2017 - Fri.Feb 17, 2017

Trending Sources

How to Increase Your LinkedIn Engagement Without Wasting a Dime

Spin Sucks

How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks.

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR.

How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!).

PR Pros Take On A President

ImPRessions - Crenshaw Communications

Has public relations finally won the respect of journalists? Sure, PRs and media work together, and we need each other. But the relationship between “flacks and hacks” is an odd and uneasy symbiosis.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How to Measure the Success of Video Communications

Shift Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications.

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The Big Question: One Thing You Wish You Knew When Starting Out in PR

Spin Sucks

Do you remember what it was like when you started your first professional communications job right out of college? What is one thing you wish you knew about PR when you started your first PR job.

Conservative coffee? That’s Black Rifle’s brand

Ron Torossian

For most people, coffee is the ultimate uniter. If you love it, you don’t ask its political persuasion, you just drink it before you’re willing to have any conversations with anyone, much less a heated political argument.

10 social media laws for PR pros to follow

PR Daily

Leveraging the power of content and social media marketing. can help elevate your audience and customer base in a dramatic way, but getting started without any previous experience or insight could be challenging. It's crucial that you understand social media marketing fundamentals.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

FIR Podcast #74: Influencer Marketing or Influencer Relationships?

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Note: This episode continues our experiment with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. We were able to shave even more time off the show this week and will aim for further slimming next week.

Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers

Spin Sucks

Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. But these efforts can quickly spin out of control. Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand.

What Every Marketing Boss Loves

AirPR

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today.

6 ways to craft engaging content

PR Daily

Users are getting sick of force-fed content, just as they’re sick of ads. Consumers want to feel that they’re an active and willing part of the experience; otherwise, they might feel manipulated or ignored. How can you create content and experiences that assuage those feelings of alienation?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Behind the Headlines with Shelley Spector

Cision

This month, The Museum of Public Relations at Baruch College in New York City will kick-off the first-ever Black PR History Month! Following the event, an exhibit featuring lives of different black PR professionals will be on display for a month at the museum. The event is a partnership between the Museum and the National Black PR Society.

How to Find Your Dream Job

Spin Sucks

How do you find your dream job? Is there a strategy you should use? What exactly is a dream job? This and more are tackled by Erika Heald here. The post How to Find Your Dream Job appeared first on Spin Sucks.

A Bridge Too Far

6 A.M.

20th Century Fox A Cure for Wellness fake news Fake news stories fake wellness site Richard Edelman

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Think you deserve the digital PR and social media crown?

PR Daily

There is an electricity behind any great event or movement. That buzz inspires and captivates an audience that’s more distracted than ever—yet more socially connected. Digital PR and social media are now the preeminent way to get the word out about upcoming events, product or service launches, social issues and causes—truthfully, everything—and you led the charge. You deserve recognition for your digital prowess.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup.

How to Make Your Email Marketing More Personal Without Being Creepy

Spin Sucks

People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out.

This is how the social networks could stop 82% of fake news

Norton's Notes

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry?

Announcing our 2016 Video Awards finalists!

PR Daily

Investing in video production presents unique challenges for any organization. How do you create a video that’s unique, speaks for your organization and plays on current trends?

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice

IPR

Download Full Paper (PDF): FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice. Download Infographic: Three Takeaways from Native Advertising Regulation. This paper examines native advertising and the FTC regulations that affect its content. Specific attention is given to the FTC 2015 guidelines Native Advertising: A Guide for Business and their Enforcement Policy Statement on Deceptively Formatted Advertisements.

Why Tough Love is Necessary for Successful Client Service

Spin Sucks

Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully. The post Why Tough Love is Necessary for Successful Client Service appeared first on Spin Sucks.

3 reasons digital marketing should NOT own influencer marketing

Communications Conversations

Traackr recently released a study named “Influence 2.0–the –the Future of Influencer Marketing.” ” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies with a very small grain of salt.

How and why editing can make or break your presentation

PR Daily

One could argue that the editing process is more vital to good writing than the act of writing itself. Your first draft is a hectic mess of cake batter: a mix of ingredients covering your hands, clothes and kitchen. Editing is when the batter becomes a delicious cake.

How to Embrace the Future of B2B Influencer Marketing

B2B PR Sense

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined -- especially in the B2B space! A just-released study reports that 55% of B2C companies surveyed are running ongoing influencer programs. That compares to only 15% of B2B firms. Clearly, the use of influencer marketing in the B2B space is still evolving.

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Attribution Modeling: The Hot Knife Through Big Data

Spin Sucks

What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more. The post Attribution Modeling: The Hot Knife Through Big Data appeared first on Spin Sucks.

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

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6 PR principles pros can't afford to forget

PR Daily

Amid the tumultuous, unpredictable changes in the industry, the basics of what PR professionals aim to accomplish often get overlooked. When you feel stuck, stop and evaluate your progress: Think about what you're striving for.

The “Secret Sauce” in Silicon Valley Isn’t American.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The United States houses roughly 5 percent of the world’s population. It stands to reason that many ideas for recasting technology to improve our daily lives and business operations will come from those born outside the U.S. That’s why the hoopla around President Trump’s immigration policy is so threatening to Silicon Valley. I’m surprised his.more.