Onclusive
DECEMBER 11, 2014
'With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year. Not one to buck the trend, we’re (#obviously) going to … Continued.
ReimaginePR
DECEMBER 8, 2014
'So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).
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The Proactive Report
DECEMBER 9, 2014
'Download the PDF of the Social Media Strategy Template here. [link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013.
Melissa Agnes
DECEMBER 11, 2014
'By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Not only do they have very distinct meanings, but they need a different management response. Of course they are closely related. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Flack's Revenge
DECEMBER 11, 2014
'As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. We compared notes, and the result was reflected in the above post.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Rock the Status Quo
DECEMBER 11, 2014
'THIS animation – it’s hilarious!! The plunger part in particular is laugh-until-your-belly-hurts-and-you-snort funny. I totally love it. Post by Carrie Morgan. On a similar note, how are we supposed to resist all of the holiday yumminess that surrounds us every breathing moment!?! It’s impossible. I need that fishbowl stuck on MY head!
Melissa Agnes
DECEMBER 9, 2014
'My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows. One of these #50Shows is Deirdre’s show, Women Worldwide.
Shift Communications
DECEMBER 9, 2014
'Do you have the right audience? One of the core tenets of effective public relations is building the right audience. You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. (though it certainly doesn’t hurt) Conversely, you can have millions of fans and followers, but if no one does business with you, you’re going to be in trouble.
Polaris
DECEMBER 10, 2014
'Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ).
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Rock the Status Quo
DECEMBER 9, 2014
'I’ve changed my views on success over the last year – from money and influence to mindfulness and surrounding myself with what makes me happy. I’ve made a concerted effort to have a life instead of living for work. Ironically enough, that’s when all the best things started happening. I started to find myself again – rediscovering what I am passionate about, what fuels my energy, how I can help my teenagers grow into the amazing adults they are becoming, how to BE M
Melissa Agnes
DECEMBER 7, 2014
'Welcome to episode #027 of The Crisis Intelligence Podcast, with Melissa Agnes and Tony Jaques. A question I get asked often is, “what is the difference between an issue and a crisis?” It’s a common question and rightfully so as it’s an important one. Defining the difference between these two types of negative situations needs to be the first step in both your crisis prevention and crisis management planning.
Shift Communications
DECEMBER 11, 2014
'This week, Facebook enabled the ability for everyone to search posts. Which means you can now find what you may have thought was forever lost because let’s face it: Scrolling back through that Timeline was a PITA. Much like Google, you can head to Facebook and use the search bar to find old posts. It’s that easy. Which includes that old post about a research stat that you want to revisit, the BEST kitten photo ever, app recommendation threads, and especially, your company news.
Polaris
DECEMBER 8, 2014
'A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business.
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Communications Conversations
DECEMBER 8, 2014
'It’s that time of year. Yes, those 2015 trends/prediction posts are just starting to roll out. And man, I’ve already had my fill. Between the all-too-tired and predictable (2015 is the year of mobile!) to the ridiculously far-fetched (augmented reality will TRANSFORM PR in 2015!), I’m already fairly sick of 99% of these posts. However, a few predictions have caught my eye.
Melissa Agnes
DECEMBER 11, 2014
By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Not only do they have very distinct meanings, but they need a different management response. Of course they are closely related. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention.
Shift Communications
DECEMBER 10, 2014
'Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?
Polaris
DECEMBER 11, 2014
'I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. When Mary asked me to address her students I was thrilled—and impressed that Canada’s leading business school was teaching the importance of reputation.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Communications Conversations
DECEMBER 9, 2014
'During the first few years of my career, I was in a lot of what most people would call “dead end jobs.” It wasn’t that these jobs were dead-ends. It’s that there was no room for growth and advancement. The positions were typically coordinator/specialist positions where I was working for a manager level marketing director who then reported up to an owner/VP-type person.
Mark My Words
DECEMBER 11, 2014
'The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. The findings were hardly a surprise, and merely confirmed a trend that we have been talking about at Borkowski.do for a long time. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities.
Shift Communications
DECEMBER 12, 2014
'Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?
Melissa Agnes
DECEMBER 9, 2014
My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows. One of these #50Shows is Deirdre’s show, Women Worldwide.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Reputation Us
DECEMBER 10, 2014
'Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror. Communication is crucial throughout any crisis – including data breaches. Many organizations look to their IT departments […]. The post 2014: Year of the data breach appeared first on LTPR.
Sword and the Script
DECEMBER 9, 2014
'The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. However instead of the classic problem-solution-format, they featured little vignettes showcasing minor customer victories. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.
Ishmael's Corner
DECEMBER 7, 2014
'I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Rieder penned a viewpoint piece for USA Today last year that spanked the Obama administration for bypassing the media for its own channels of communications: “The Obama administration is deep-freezing the news media because it can. It’s nothing new for administrations to try to control the narrative.
Melissa Agnes
DECEMBER 7, 2014
Welcome to episode #027 of The Crisis Intelligence Podcast, with Melissa Agnes and Tony Jaques. A question I get asked often is, “what is the difference between an issue and a crisis?” It’s a common question and rightfully so as it’s an important one. Defining the difference between these two types of negative situations needs to be the first step in both your crisis prevention and crisis management planning.
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The Stalwart Blog
DECEMBER 10, 2014
'By David Oates. About a month ago I made a brief, but poignant comment on my Facebook page about the silliness showcased by a Dave & Buster''s social media person when making this post: Though many agreed with my stance of how tasteless and unthinking the tweet was, I had about an equal amount of responses disagreeing with me by asking what was the big deal.
PR Conversations
DECEMBER 11, 2014
'Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects. By Natalie Bovair, APR. Recognizing that research is essential to strategic public relations planning, not to mention program evaluation, conventional wisdom would have it that public relations professionals—at least those of the strategic management variety—were taught or developed strong research skills.
MaccaPR
DECEMBER 10, 2014
'If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.
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