Sat.Jun 25, 2016 - Fri.Jul 01, 2016

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Israeli Startups Join Axis Innovation at NYSE

Flack's Revenge

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony. Axis is an advisory firm that connects investors and corporations with tech startups. The event was part of a road show to investors, and one of many that Axis hosts in cities around the world.

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Behind the Headlines With Ed Chambliss

Cision

Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact.

Analytics 215
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Strategic Public Relations Leaders Are All of These Things

Onclusive

Do you like taking assignments or leading the charge? If the latter, good for you! My guess is that you already embody these oh-so-necessary PR leadership characteristics; But in case you need a few reminders for staying on top of your game, read through these traits of highly effective strategic public relations leaders. Strategic PR […].

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7 Pitching Tips For Better Tech PR

ImPRessions - Crenshaw Communications

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined.

Pitching 180
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Winners and Losers in the NBA Draft

Ronn Torossian

There’s a reason drafts are becoming some of the most interactive programming in professional sports. The shows are not just about who the teams pick, they’re about uniting the fans and filling the faithful with hope so they will show up for games, buy merchandise, and Talk Talk Talk about “their” team. And this draft gave teams and fans plenty to talk – and argue – about.

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Sendible – Content Curation Suggestion Feature

The Proactive Report

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the content.

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5 Signs You Should Wait To Invest In Tech PR

ImPRessions - Crenshaw Communications

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge into full-blown PR mode to achieve maximum results.

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Recovering from a Bad Career Move – The Life You Save May Be Your Own

PR Job Coach

This advice was originally written for Blue Steps -- "Executive Career Insider, your expert source on executive search and careers." History is littered with the hulls of rudderless ships because the appropriate captain was not at the helm; and carcasses of executives who have spent lavishly at shareowner expense or inappropriately spoke a word in haste and waste.

Consumer 100
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Social’s Place in the PESO Model: Q&A With Gini Dietrich

Cision

This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. How will this affect your brand? Posts from Pages will rank lower than those from friends or families. In other words, your social reach and resulting referral traffic may decline in the not so distant future. However, brands that have already combined their social efforts with a mixture of of paid, earned and owned media will continue to impact their audiences.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is Pinterest the most underutilized tool in social media?

Communications Conversations

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. And they all begin and end with the word: “Facebook.” In all seriousness, Facebook, LinkedIn, Twitter, Instagram and Snapchat are probably the most discussed–with Facebook leading the way by a large margin.

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. I wouldn’t necessarily have known that, for two reasons. First, my social feeds were filled with posts of Cannes attendees at sun-dappled meetings against a brilliantly blue Cote d’Azur, sipping Rosé and dropping celebrity names.

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The Communications Question You’re Not Asking — Why Now?

Reputation Us

I was always taught that answering the five W’s was essential when crafting any communication, whether it’s a press release, a media pitch or an internal email. And it’s true. Achieving the response you want from your target audience depends on knowing what, why, when, where and to whom you will communicate something. There’s one more important question you probably don’t ask yourself or your client: “ Why now?

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3 Reasons Monitoring Competitors Boosts Your Brand

Cision

Every day, millions of posts, articles and releases are published which hold insights that your brand can leverage. But sorting through all that information is an impossible task for your brand to do on its own. That’s where real-time monitoring comes into the picture. With the right media monitoring tools , your brand can identify emerging opportunities, leverage your audiences’ conversations and learn more about the competition.

Brand 174
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications

ISEBOX

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. In short, if you’re putting a drug ad out there, you can be sure there’s FDA oversight. So it stands to reason that online marketing is subject to scrutiny. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.

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Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog.

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What the Microsoft’s acquisition of LinkedIn means for corporate communicators

Communications Conversations

In case you missed it, last week Microsoft acquired LinkedIn for 26.2 billion dollars. Huge news in the tech space. And, huge news in the social enterprise software space as this move gives Microsoft a pretty big stake in the game (along with its acquisition of Yammer years ago). But, the big question for us: What does this move mean for communicators?

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Boosting Reach With the Paid Media 1-2 Punch

Cision

By 2020, the amount of online content is estimated to grow by 500 percent. But as more and more information becomes available to the masses, the longer they’ll take to comb through it all. Paid media is a key component to getting your content into the public’s hands. To get the most bang for your buck, use the 1-2 combination of social ads and sponsored posts.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Join Organizations You Can Benefit From

The Stalwart Blog

Earlier this year, I joined the California School Public Relations Association (calSPRA). One of the biggest benefits of being in the group has been its active listserv, a “lifeline” for daily networking and mentoring with colleagues from across the state. If you’re facing a crisis or have a question regarding parent letters, social media policies or board meeting video streaming, this is the group.

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A Logo You Want to Eat

PR News

If you’re looking at an electronic screen as I write this, there’s a good chance you have a craving for a Hershey’s Kiss or two or 10, or for a Hershey bar with almonds, or just a plain old Hershey bar. At this moment, news headlines are being posted and shared about confectionery, food and… Continued. The post A Logo You Want to Eat appeared first on PR News Blog.

Writing 74
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Zen and the art of Cannes Lions

Mark My Words

“What is this festival anyway?” asked a bemused Dave Grohl to an audience of star struck advertising folk. Few of the execs in the room –who had spent the last few days pickling their vital organs in Rosé- were in a fit state to respond. There are several ways of answering Dave’s question. Excess knows few limitations. For many the festival is a marathon p**s-up, circa 1987.

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Behind the Headlines With Shannon Bell

Cision

If different teams in your organization are all creating content with different messages, you’re probably confusing your audience and missing out on valuable opportunities. Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. In this interview, Shannon discusses why financial brands are still working to build trust, why you can never be too prepared for all communication scenarios and why your brand’s content needs to break through

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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3 Reasons Earned Media Still Rules

Beyond PR

There is one commonality in business, regardless of your industry or market. Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers.

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What the General Data Protection Regulations (May 2018) mean for marketers and PRs

PR in High Definition

The irony of blogging about data privacy in an email newsletter is not lost on us, but it’s prompted a lot of debate in Firefly Towers. In case you missed it, on the 25th May, 2018, the General Data Protection Regulations (GDPR) come into play, affecting all companies across the European Union. And regardless […]. The post What the General Data Protection Regulations (May 2018) mean for marketers and PRs appeared first on Firefly Communications.

Data 69
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Cannes curated

Steve Barrett on PR

As the warm glow of Le Cote D'Azur fades into the distance and delegates return to disparate locations across the globe PRWeek wraps this year's festival and gives you the full skinny and top takeaways from Cannes 2016.

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Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing

Sword and the Script

There’s an old maxim about that says, “Never chase love, affection or attention. If it isn’t given freely by another person, it isn’t worth having.”. It seems true for personal relationships, but it may be at odds with some aspects of business. The business lexicon is filled with words related to chasing: A pursuit. A prospect. A lead. Seeking attention in love may be ill-advised, but as adults, many of us earn our living by helping businesses chase attention.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Beyond Ad Value: An Alternative for PR Measurement

Beyond PR

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. In The New PR Agency Benchmarks for Demonstrating Value to Clients , three agency leaders discuss how the modern agency “must make itself indispensable, providing savvy insights and strategic recommendations.”.

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Irish Fans Bring Contrarian Storytelling to the Euro Cup

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Playing a quick game of word association with European soccer fans conjures words like hooligans, violence and racism. When my family lived in the UK, my youngest son and I took in a match between West Ham and Liverpool at storied Anfield.The section for the West Ham supporters was literally wired off with police on.more.

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The One Technique Your CEO Must Know To Ace The Next Media Interview

MaccaPR

Perhaps your CEO is brilliant. Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. He or she is everything you could want of a leader. But when the TV news camera’s red light starts blinking, your CEO’s white knuckled reaction of fear and anxiety sends you into a panic, too.